Incu

Incu’s first VIC Open House 🧡 From casuals to managers, our Victorian team came together for a day of learning, connection, and inspiration. We were lucky to hear from Incu alumni Bec and Glen Cameron (Cameron Studio) and Kimberley Neilsen (GM at True East), who shared how their time on the Incu shop floor helped shape their careers and expand their skill set in the industry. A special highlight was our head office panel featuring senior team members Luke Davie, Ellyce Horan, and Livia Bordoli, who shared their journeys and how they landed what they call "their dream jobs" at Incu. The day wrapped up with one-on-one mentoring, where our team had the chance to sit down with our senior office leaders for invaluable career advice. A big thank you to everyone who joined us—it was incredible to see our VIC team come together, connect, and take away valuable insights for the future

Our Marketing Manager Ellyce Horan recently connected with Fashion Journal and gave them insight to securing her role and what she loves most about being in marketing. 🧡 https://lnkd.in/gzjXUbMu

As the year comes to a close, we want to take a moment to thank our incredible Incu team, our loyal community, and everyone who has supported us throughout 2024. This holiday season, we reflect on our company values that shape us—optimism, curiosity, balance, and human. These values remind us to embrace challenges with a positive mindset, to continuously seek out opportunities to learn and grow, to find harmony in all that we do, and to connect with authenticity and care. A special shoutout goes to our amazing store teams who continue to work tirelessly throughout this busy period. Your hard work and dedication do not go unnoticed, and we are deeply appreciative of everything you do to make Incu a success. We wish you a joyful and safe holiday, filled with moments of rest, connection, and celebration with your loved ones. We are already looking forward to 2025- here’s to another year of collaboration and shared success. Happy Holidays from all of us at Incu! 🧡 ✨

🌟 The Gift of Gathering: A Community Celebration 🌟 At Incu, our community is at the heart of everything we do. Recently, we had the joy of hosting a community BBQ in the spirit of our campaign, The Gift of Gathering. This event was about celebrating the people who are important to us—the people we work with, those in our broader community, and everyone who contributes to Incu’s success. It was an opportunity to come together, share stories, and foster meaningful connections. As a special thank-you, we were thrilled to gift each guest a piece from our latest Incu collection. Seeing their smiles and hearing their excitement about the collection was the perfect way to cap off an incredible day. A huge thank you to Ellyce Horan, Natalia Puga and Ana Ona for organising such a great event, and to Samantha Chan, Ash Chari and Gemma Maunder from the Incu Collection team for helping our guests pick their special IC piece. To everyone who joined us: thank you for making this gathering so special. Here’s to building connections, strengthening our community, and continuing to celebrate the spirit of togetherness!

GANNI MELBOURNE Now Open Continuing our partnership with Ganni A/S, we recently opened GANNI's second Australian store at Melbourne's Emporium. Thank you to our design and build partners Stamuli AB MARIETOUL Pty Ltd and all the team involved in opening the store. Come see us at Emporium Melbourne, Level 2, Shop 2-018/287 Lonsdale St, Melbourne VIC 3000. Paul Mangila Livia Bordoli Sarah Kirby Long Quan Jasmine Benavides Molly Harris Ellyce Horan Natalia Puga Anchalee Khunnangmuang Nik Drakoulis Photos by Terence Chin

Last week, we launched our gifting campaign - The Gift of Gathering. The holiday season is a time when we come together with family and friends to celebrate our connections and create lasting memories. Shot in our Rosebery HQ, the campaign celebrates the things that make the holidays in Australia unique to any other part of the world - enjoying the warm weather, meals with fresh summer produce and a relaxed sensibility. To celebrate the launch of our campaign, we hosted a Community BBQ with friends, partners and brands of Incu to say thank you for their support this year. Thank you to everyone who joined us! https://lnkd.in/ejC8FREa Photographer PHILLIP HUYNH Videographer DAN KNOTT Creative Direction Luke Davie Creative Production Karli Butson Design Amanda Fung In-store Illustrations & VM Direction Vanessa Nguyen Campaign Ellyce Horan Natalia Puga Ana Ona

This season Incu is embracing the feeling of home. "Each season we think about the story we want to tell and the parts of ourselves we want to explore... This campaign focuses on what it truly means to feel at home — not just in a physical space, but in being yourself and feeling connected. It’s like when you find that perfect shirt or pair of shoes, and it just feels right. It’s about ease and comfort, knowing everything fits, effortlessly falling into place, with that familiar sense that you’ve found something that feels like you". -- Luke Davie, Creative Brand Manager. Our Spring seasonal campaign was shot on location at Daylesford Longhouse in Victoria, with a cast that included friends and staff of Incu. To celebrate the campaign launch, we invited our store teams and head office to bring in home-baked goods to share amongst each other. A big thank you to our Creative and Marketing teams, and our collaborators, who brought the campaign to life. Photographer PHILLIP HUYNH Photography Assistant SAM MCINTYRE Director Christopher John Quyen Dinh Director of Photography Jacob Pedersen Creative Direction Luke Davie Styling and Production Karli Butson Hair and Make Up GEORGIA GAILLARD Illustration JIYE KIM Design Amanda Fung Starring MICHELLE, BRANDON, and ZEV BAÑARES, JORDY VAN DEN NIEUWENDIJK and KATE ISOBEL SCOTT, RUSSIA, JACK CHETTRA Location DAYLESFORD LONGHOUSE Baking Images ROCKET WEIJERS

Ellyce Horan delivering a great case study at The Customer Show Australia on how Incu elevates their digital presence to strengthen brand recognition and reach #thecustomershow #sydneyevents

Our Creative Brand Manager Luke Davie sat down with Fashion Journal. https://lnkd.in/gGfEpF9Y

At Incu, we believe in fostering a supportive and open environment, especially when it comes to mental health. To mark R U OK? Day, we sent out Kit-Kats to our team, encouraging them to "have a break and have a conversation." No one should ever feel alone or ashamed in their well-being journey, and we’re committed to encouraging meaningful conversations. Whether it's in the workplace or with friends and family, let's make mental health a priority today and every day. A simple check-in can make all the difference. #RUOKDay #MentalHealthMatters #SupportEachOther #IncuCommunity