Loyalty Now reposted this
Retail businesses face the dual challenge of attracting and retaining customers during the festive season, particularly as the ongoing cost-of-living crisis reshapes consumer spending habits. Customers want greater value, personalised experiences, and simplicity in their holiday purchases as tight budgets influence purchasing decisions. In his latest article, @Anurag Vasisth, co-chair and group chief executive officer of Loyalty Now, explains how retailers can leverage digital loyalty solutions to meet consumer demands, cultivate deeper engagement, and build loyalty in an increasingly competitive market. Read more in eCommerceNews Australia https://bit.ly/3VeODGU #LoyaltyPrograms #CustomerEngagement #BrandLoyalty