Overdose.

#078: Insights __ How Rogers Sporting Goods Elevated UX & Scaled with BigCommerce Rogers Sporting Goods has reimagined its digital experience with a sleek, high-performing BigCommerce site. Designed to drive growth, enhance customer engagement and streamline operations, the Overdose American team are proud to have partnered with Rogers to modernise their eCommerce presence and integrate advanced solutions for a seamless omnichannel experience. A leader in outdoor sporting gear, Rogers needed a future-ready platform to support its expansion while maintaining the heritage and trust that customers expect. By leveraging BigCommerce’s Multi-Storefront, custom BOPIS functionality and strategic integrations - including NetSuite, Listrak and Zonos - Together, we delivered a tailored solution that balances performance, flexibility and scale. From intuitive navigation and personalised shopping experiences to a refined checkout journey, this transformation empowers Rogers Sporting Goods to provide a best-in-class digital experience while driving operational efficiency. Discover how Rogers Sporting Goods is setting a new standard in specialty retail with their cutting-edge digital experience. - #results #casestudy #insights

🔥 Partnering with The Body Shop to Elevate Their Digital Experience Overdose is proud to announce our collaboration with The Body Shop on their migration to Shopify. Working alongside our epic technology partners Dotdigital, Yotpo and Tolstoy, we're helping them transform their digital experience from the ground up. This strategic implementation will deliver faster performance, intuitive navigation and personalised shopping journeys that reflect The Body Shop's ethical values. By integrating these specialised platforms, we're helping create a digital experience that matches the quality of their renowned products. We're excited to support The Body Shop in this digital evolution, empowering them to connect with customers in more meaningful ways while driving business growth. -

⚡ The future of digital isn’t just about keeping up—it’s about taking control. At the Unmade Compass Conference, our CEO, Paul Pritchard, challenged the status quo, calling out the obsession with ROAS and dropping some serious insights on owning your content, your customers and your businesses future. Missed it? Catch the full conversation and rethink how you retain and engage your audience. 🎧 Link in bio 👇 -

🥁 Huge congratulations to Damien Park-Neilson and Tiarne W. @ MESHKI and Abbey Ryan @ Wallace Bishop Jeweller Group for being named among Inside Retail Australia’s Top 50 People in E-Commerce for 2025! A well-earned recognition for their relentless drive, innovation and leadership in shaping the future of digital retail. From pushing boundaries to redefining success, they continue to set the benchmark for excellence in e-commerce. Cheers to their impact and continued success! 🤘🏽 -

‼️ Warning: May cause extreme levels of talent - Welcome to our 8 new Overdose legends! Emma Jackson - Client Success Lead Matt Logan - Digital Marketing Manager Christen Oliveira - Client Success Manager Jonathan Woods - Client Success Manager Melika Bashi - SEO Analyst 🔸Jorge Belenguer - Marketing Automation Lead, APAC Dan Shew - Digital Marketing Lead Luke Bennett - Digital Marketing Coordinator So excited to have these new faces join the tribe from all over Australia & New Zealand 🇦🇺🇳🇿 -

#077: Insights __ How Kas Australia Increased Customer Loyalty by 35% with a Multi-Channel Approach Partnering with Overdose Australia, KAS set out to refine its digital marketing strategy and enhance customer engagement. Through Klaviyo and Yotpo integrations, alongside a multi-channel approach across Google, Meta, Pinterest and TikTok, we optimised email automation, improved loyalty participation and introduced a tiered acquisition strategy. KAS' new data-driven strategy has seen a 35% increase in loyalty participation and a 109% improvement in pop-up submissions. Learn about the key initiatives and how they're driving sustained revenue growth. - #results #casestudy #insights

💡 Sydney, we’ve arrived. The first Wishlist Masterclass of 2025 saw a full house, with leading retailers across NSW joining us for an in depth look at Shopify's Summer Editions Release with our SaaS experts, Simon & Iana. Together, they took our Sydney academy through key updates, practical applications and openly discussed the challenges shaping eCommerce today. These Masterclass Academies are reserved for the Overdose. community. DM us if you're keen to jump on our guest waitlist. Stay connected and be part of the crew shaping the future of retail.

🎤 The digital landscape never stands still—so how do we stay ahead? Join Paul Pritchard, our Group CEO at Unmade Compass on February 18th, where industry leaders will dissect the key marketing and media shifts of 2024 and forecast the trends that will define 2025. This isn’t just another industry recap— Expect strategic insights, bold predictions and critical takeaways, designed for executives, digital leaders and decision-makers who need to cut through the noise and focus on what really matters in 2025. 📍 NZME’s iHeart Lounge, Auckland 🎟️ Tickets: $99 Be in the room. Shape what’s next. 🔗 Secure your seat and register now. Link below

👏🏽 A huge congratulations to Adore Beauty Group on the launch of their very first physical store! From pioneering online beauty retail to stepping into the world of in-store experiences, this milestone is a bold new chapter for the brand. The Southland Melbourne store is a stunning blend of digital innovation and hands-on beauty retail and we can’t wait to see this vision unfold nationwide. As proud long-term partners, we’ve loved watching Adore Beauty evolve over the years. With 25 years of digital success under their belt, this expansion is proof that great brands never stop innovating. Here’s to their next era, both online and IRL! Read more here  👉🏽 https://lnkd.in/ga8qGgJN

🎾 While the tennis might not have been our ace of the night... the energy in the room was unmatched! To the phenomenal retail leaders who joined us, thank you for an evening of inspiration, connection and a dash of court side magic at the Australian Open. Special toast to our partners at Yotpo and Triple Whale, for serving up the sparkles and making this event unforgettable! ✨ -