Listrak

Leah Beitler, we celebrate you and your 10 years of success, dedication, and the difference you’ve made at Listrak! 🎉 Hire date: 1/12 #listrak #workanniversary #employeeappreciation #techhiring

Congratulations, Kyle Newton, on 10 years at Listrak! We celebrate your dedication, growth, and success! 👏 Anniversary: January 5 #listrak #workanniversary #employeeappreciation #techhiring

A revolutionary shift is coming to mobile marketing! With over a billion active users worldwide, Rich Communication Services (RCS) is an interactive communications channel that has taken the world by storm and now is set to transform text-message marketing in the U.S. In her latest article for Advertising Week’s AW360, Listrak’s Haleigh Beckman provides insights for marketers into 3 key ways that RCS will level-up text message marketing in 2025 and beyond. Read the full piece here: https://ow.ly/Rp2N50UBvVA #Listrak #AdvertisingWeek #SMSmarketing #RCS #RCSmessages #textmessagemarketing #digitalmarketing #ecommerce #retail

Cheers to 10 years, Jared Weibley 🙌 We appreciate your hard work and the impact you've made. Anniversary: January 5 #listrak #workanniversary #employeeappreciation #techhiring

Customers expect to receive the right message from retailers via the right channel – which translates into a revenue opportunity for brands. Listrak’s data analysis showed that clients using cross-channel segmentation and automation this year during BFCM experienced 15% better performance versus their initial brand holiday projections. Hear all of Listrak's BFCM Performance – Tidbits – Trends – Predictions here. 👉 https://ow.ly/roGV50Ux5CL #listrak #innovationunleashed #blackfriday2024data #cybermonday2024data #holiday2024 #ecommerce #ecommercepodcast #digitalmarketing #retail

Every retailer needs email, but BFCM proved once again that mobile is increasingly integral to growth. While email remains a massive revenue driver, overall growth in email was around 5% over the holiday Cyber Week, while SMS saw growth around 20%! Listrak data shows: 📱Mobile generated 60-70% of total ecomm revenue. 📱Mobile continued strong growth with the younger generation. 📱Total traffic from mobile was in the 80% range. Listen to our full BFCM Performance Recap for all the data insights: https://ow.ly/roGV50Ux5CL #listrak #innovationunleashed #blackfriday2024data #cybermonday2024data #holiday2024 #ecommerce #ecommercepodcast #digitalmarketing #retail

For retail, Christmas literally came early this year. With a week less between Thanksgiving and Christmas, retailers started their sales early. Hear what that meant for shoppers: 💡Shoppers reacted positively to the early start of sales. 💡Inventory has been an ongoing consumer concern, so if shoppers saw their product at a good price, they jumped on it. 💡With 55% of retailers keeping the same discount through BFCM sales, consumers are catching on, knowing that if “Black Friday” is in the offer’s name, it will be the best offer. More great data analysis is in this BFCM Performance Recap episode of Innovation Unleashed, so listen in. https://ow.ly/roGV50Ux5CL #listrak #innovationunleashed #blackfriday2024data #cybermonday2024data #holiday2024 #ecommerce #ecommercepodcast #digitalmarketing #retail

Listrak’s experts drilled into the BFCM data to determine retailers’ daily revenue increases. While Cyber Monday was the largest revenue day, it wasn’t the biggest percent increase YOY. Thanksgiving Day and Black Friday saw bigger lifts! Here’s the day-by-day data breakdown: Thanksgiving Day - Revenues ⬆️7% Black Friday - Revenues ⬆️11% Saturday - Revenues ⬆️10% Cyber Monday - Revenues ⬆️3% Listen to the full Innovation Unleashed podcast convo with Listrak’s Jake Pasini, MBA and Allison Naughton. https://ow.ly/roGV50Ux5CL #listrak #innovationunleashed #blackfriday2024data #cybermonday2024data #holiday2024 #ecommerce #ecommercepodcast #digitalmarketing #retail

"Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI will replace the one who doesn’t." As we move into 2025, it’s time for retail marketers to get ahead. Discover the 5 steps to vet AI products and integrate them effectively into your campaigns. Check out Listrak’s Haleigh Beckman’s insights in Retail TouchPoints’ “ViewPoints” column with link below. #listrak #retailtouchpoints #viewpoints #AI #AItools #digitalmarketing #ecommerce #retail

Jordan Eisenberger, today we celebrate you! 🌟 Congrats on 10 years at Listrak! Anniversary: December 22 #Listrak #workanniversary #employeeappreciation #techhiring