Peters Ice Cream

We’re stoked to announce that Maxibon has become a supporting partner of Beyond Blue, helping all people in Australia to achieve their best possible mental health!   Maxibon has been raising funds for Beyond Blue since 2019, and we’re proud to have deepened this relationship and to continue supporting their important work in promoting mental health awareness and providing support to those who need it most.   In a time where people have never been more lonely, young Aussies are feeling this epidemic more strongly than other generations. Maxibon is all about fostering what we fondly call ‘Maxi-Bonding’ between Maxi-Fans – the art of sharing a Bon together. In the digital world, this has extended to the sharing of a Bon-related meme across our social media platforms.   That’s why we’re excited to take it to the next level with a new TikTok campaign in partnership with Beyond Blue – I Luv My Friends!!!! This animated content series celebrates the quirks that make our friendships so special, encouraging people to share with their pals, creating little moments of online connection. This hilarious series has been created with the fantastic work of SICKDOGWOLFMAN.   Check it out from this week on Maxibon’s TikTok account – and maybe even send one to your mate! 

Let’s be real, when it comes to having a frozen treat, sometimes choosing a better for you option isn’t always preferred every day of the week. So, we’ve decided to lean into this insight and encourage consumers to start a situationship with Proud & Punch. We’re happy to be your bite on the side → Monday to Thursday indulge in us with fewer calories, Friday to Sunday, you do you.   Millie Ford, best known for her viral TikToks, has set chins wagging by teasing that she’s in a situationship but with who… or what? It’s our newest pop from Proud & Punch – Hazelnuts About Chocolate! Check out her reveal video below where she dishes the tea on her new situationship.   Thanks to WiredCo. for setting us up on this cheeky blind date!

Peters Original has just launched an iconic new flavour that promises triple the fun, introducing Peters Original Choc Mint Swirl.   A twist on a classic loved by many, Choc Mint Swirl combines not two, but three deliciously fun flavours; mint, chocolate, and sweet cream swirled together to offer the best in every bite.   Grab a tub from your local supermarket and create your own Original moments that the whole family can enjoy.

What happens when zingy cola meets creamy vanilla? Well, a classic Cola Spider of course!   Introducing our latest flavour from TWIN POLE. Cola Spider is the perfect retro combination for twice the flavour and twice the fun!   Now available in supermarkets Australia wide. #TwinPole #TwiceTheFun #CreamyMeetsCola

Have more fun this summer with NEW Frosty Fruits 50% Less Sugar. At Frosty Fruits we know that summer is all about creating and celebrating fun moments and what better way to enhance everyone’s summer experience than with the first ever reduced sugar offering within the family fun refreshment freezer aisle. It’s the same flavour combination of refreshing pineapple, zingy orange and sweet passionfruit as our regular Frosty Fruits Tropical but with a new twist – 50% less sugar. Now available in supermarkets Australia wide, so get ready to cool down all summer long!

Connoisseur is synonymous with pioneering flavour experiences that thrill consumers senses and keep them coming back for more. We are proud to add 2 new flavours to our range, pushing the boundaries of accessible flavours, brought to life through artistry. Introducing Honeycomb & Australian Honey, in both a premium chocolate coated stick and a creamy 1L tub, and Murray River Salted Caramel in a 1L tub, housing the most amount of syrup in the range. The new additions have been crafted specifically for Australian palettes, using the finest ingredients sourced from Australia and New Zealand. #connoisseuricecream #thrillyoursenses

Last week, we celebrated the launch of Cadbury Choc Tops by opening a nostalgic pop up activation and giving away over 8000 free Choc Tops over 2 days in Sydney. Introducing ‘Chocbuster’: a throwback and ode to the iconic 90s video rental stores. Surrounded by DVDs inspired by the iconic films of yesteryear, a giant Choc Top for a fun photo moment and the best part…FREE Cadbury Choc Tops and freshly made popcorn, Chocbuster brought to life the nostalgic Friday night ritual of searching the aisles for a DVD and snacks for an epic movie night in. With an average of 18 Choc Tops landing into the hands of consumers every minute, it’s safe to say the activation was a delicious success. A huge thank you to our agency partner WiredCo. in helping us bring this to life, and to everyone who made it down to the activation. We loved seeing so many Cadbury fans in Sydney and sharing this unique experience with you. #MovieNightSorted 

We had an unforgettable day earlier this week when we came together for the Peters “Bucket Your Buddy” event. Our 6 brave volunteers took the plunge by getting drenched with a bucket of icy water, raising over $1,500 for MND research. A huge thank you to everyone who participated, donated and purchased a beanie! We want to thank the FightMND team who joined us on the day and extend our deepest gratitude to Bec Daniher for sharing her heartfelt journey with MND and her father’s courageous fight against the disease. We are proud to be supporting the Big Freeze 10 in partnership with Coles Group and Fight MND for the second year in a row. This time, it’s with a NEW limited edition Peters Icy Pole Blue Lemonade 8 pack. $1 from every pack sold in Coles supermarkets or online, will be donated to FightMND until the 21st June. Together, we’re freezing for a reason and helping to create a future without Motor Neurone Disease. #BigFreeze10 #DontSayDo

We’re proud to introduce the nuttiest new addition to the Cadbury® 460mL tubs family. Perfect for a night in, the new Cadbury® Dairy Milk® Hazelnut tub is delicious straight out of the tub on your couch, whilst watching your favourite show on Netflix.   We’ll be leveraging the new global platform, GUARANTEED NOT TO LAST to support this launch across multiple media channels.   A huge thank you to our internal team, Mondelēz International and agency partner WiredCo. for bringing this one to life. 

Did you think we’d finished celebrating the launch of Maxibon PBJ? No chance. Mark your calendars because Maxibon is partnering with Hugo’s Deli, another sandwich legend, in Melbourne to give away 10,000 FREE PBJ BONS this weekend, Saturday 27th & Sunday 28th of April! With the help of the incredible teams at WiredCo. and Banter we’re transforming this local sandwich deli into a nutty, jammy paradise. The team at Hugo’s has even created a limited edition PBJ Sanga featuring southern fried chicken, peanut butter, and a cherry & pepper jam. If you’re in Melbourne this weekend, grab you mates & grab a Bon!