Redstar Media

It’s all anyone is talking about… AI this, ChatGPT that, can it solve world hunger?, can it write a better intro to Stairway to Heaven?, can it create my social media content? All good questions but the answer is pretty simple... maybe, but it's not likely. Not yet, at least. And we certainly wouldn’t recommend that you copy it verbatim for your social media pages. The reality is that nobody knows your business like you do. Not even us. Like a nosey neighbour, we try to get to know your business so well, we’ll practically be in line for Employee of the Month 🏆 , but we still run EVERYTHING past you for approval first. Trusting ChatGPT and other generative AI to create your social media content would be like trusting Shane Hatchard to run a yoga class 🧘♀️. Can he do it? Absolutely. Will it be good enough to keep people coming back for more? Probably not (sorry, Boss!). Now, we’re not saying that AI isn’t useful. It is a great starting point. By all means, use it to come up with ideas and topics, but then take those responses and make them your own. Better yet, give them to us and let us work our magic. We promise you won’t be disappointed! If you feel like you’re not quite hitting the mark with your social media strategy and advertising, give us a shout and we’ll put our heads together to create exciting content that will drive engagement! https://lnkd.in/eFAnW2tX #RedstarMedia #ProfessionalCareThatMakesADifference #SocialMediaMarketing #AI #ChatGPT

If there’s one certainty in marketing, it’s that the landscape is ALWAYS changing. New technologies and opportunities come at us thick and fast while others fade away. Trying to stay up to date with all of the shifts can be overwhelming which is why we do it for you. Making sure we take note of the most relevant ones and ignore the noise. These are some of the more important changes that are coming your way: 📱 Meta is set to reduce their detailed targeting segments mostly with regard to health, race, or ethnicity.
 🍪 Google has restricted website access for third-party cookies for 1% (30M) of Chrome users. They plan to phase out cookies entirely by Q3 2024.
 📺 Amazon Prime Video is introducing a new ad-supported subscription model with CPMs (Cost per 1000 Impressions) in the low-to-mid $30 range.
 📈 LinkedIn ad prices have increased by as much as 30% due to a surge in demand reportedly driven by the advertiser boycott of X. We make sure to stay on top of all of these trends and changes so that we can continually deliver excellent results for our clients! https://lnkd.in/gc6Tejhc #RedstarMedia #ProfessionalCareThatMakesADifference #MarketingTrends #marketing

You tell us! That is LITERALLY how it works! 📣 "Tell you what?" you say? Well, because we have access to data, research, and insights, we're experts at finding target audiences. 🎯 When we combine this with a massive dose of awesomeness ✨ and a generous sprinkle of professional care 🤗 , we learn how each target audience is consuming their media, and we send the champions you hope to transact with a few memorable ads that make them choose you over your competitors. So, amongst the small talk next time we see you, tell us about your target audience and we'll start flipping rocks and climbing mountains ⛰ , and then we'll get really excited and tell you more about how we can help grow your business and generate a return on your marketing investment. Don't feel like waiting until we see each other again? Get in touch with us and we'll start moving mountains today! https://lnkd.in/eFAnW2tX #RedstarMedia #ProfessionalCareThatMakesADifference #ADoseOfAwesome #Marketing #Insights #TargetAudience

With the introduction of Performance Max into the Google Ad space last year, we are excited to see what 2024 holds! While we haven't completely forgotten about our old pals like Search and Display, we did move a majority of our clients to a Performance Max campaign in 2023. This year we expect Google Ads AI capabilities to reach new levels in capturing leads. And not just any type of leads, but leads that will ultimately result in conversions. It will be more important than ever to define your goals as a business and stand out from the crowd. It is time to embrace the hyper-personalisation in your Google Ads. No matter how small your business is, we are happy to chat about your Google goals! https://lnkd.in/eFAnW2tX #RedstarMedia #ProfessionalCareThatMakesADifference #Google #GoogleMarketing #PerformanceMax

Welcome to 2024, where the dawn of a new year promises a bunch of fresh marketing trends. Here are our top 5 anticipated developments over the next 12 months: 1) AI will take centre stage, unlocking novel advertising avenues. 2) Sustainable marketing will surge, aligning with heightened consumer interest in local and ethical purchases. 3) Data protection will skyrocket to the top of priorities for both consumers and businesses. 4) Personalised marketing will witness a boost, leveraging enhanced data for precise consumer targeting. 5) The era of interactive marketing persists! Bite-sized content that entices consumers to pause and engage will dominate the marketing landscape again in 2024. #RedstarMedia #MarketingTrends #2024MarketingTrends #ProfessionalCareThatMakesADifference

As the final notes of 2023 fade away, 🎶 we are incredibly proud of the milestones we've reached both for, and alongside, our amazing clients! It's been a rollercoaster of creativity, strategy, countless cups of coffee, and of course, a few beers! 🍻 We want to say a big thank you to our incredible clients and partners for making 2023 a year to remember. Together, we've crafted stories, built brands, and created chart-topping campaigns. 🎸 As we crank up the volume on 2024, our commitment to innovation, collaboration, and, let's face it, a little bit of marketing magic 🪄, remains unwavering. This year, we're geared up for even more breakthroughs, jaw-dropping campaigns, and a whole lot of fun along the way. 🥳 Wishing you a New Year filled with unlimited creativity, unimaginable success, and moments that make you go, “Did we really just do that?!” Here's to writing another chapter of success together! 🥂🌟 Happy New Year from the rockstars at Redstar Media! ❤️ #HappyNewYear #RedstarMedia #2024

Merry Christmas from the entire team at Redstar Media! 🎅 May your holidays be filled with laughter, love, and moments that become cherished memories. Have a safe and joyous holiday, and always remember, even Santa started with a great brand! Cheers to a rockin' Christmas! 🥂 #merrychristmas #christmas #redstarmedia #mediaagencyadelaide

Our vinyls are back in their sleeves, our Jordans are ready for their annual polish, and we're all set to put in our votes for this year's favourite gin! As we bid farewell to 2023, we find ourselves in awe of the amazing journey we've had. This year has been filled with innovation, collaboration, and remarkable milestones. A huge thank you to our amazing clients who continue to work with us to bring their campaigns to life and keep their businesses front of mind. #RedstarMedia #2023Reflection #DigitalInnovation #TeamSuccess

It's officially the last month of the year - WHAT!?! 🤯 Which means it's time to start planning for our end of year holidays. From December 21st to January 8th, 2024, we're outta here, sipping cocoa and binge-watching holiday movies. 🎄 While we're in holiday mode, we've got our secret agents (not really, just awesome team members) keeping an eye on campaigns. If anything urgent happens, consider it handled! 🕵️♂️✨ Sending you all the cheer and merry vibes this season! Let the festive shenanigans begin!