If there’s one certainty in marketing, it’s that the landscape is ALWAYS changing. New technologies and opportunities come at us thick and fast while others fade away. Trying to stay up to date with all of the shifts can be overwhelming which is why we do it for you. Making sure we take note of the most relevant ones and ignore the noise. These are some of the more important changes that are coming your way: 📱 Meta is set to reduce their detailed targeting segments mostly with regard to health, race, or ethnicity. 🍪 Google has restricted website access for third-party cookies for 1% (30M) of Chrome users. They plan to phase out cookies entirely by Q3 2024. 📺 Amazon Prime Video is introducing a new ad-supported subscription model with CPMs (Cost per 1000 Impressions) in the low-to-mid $30 range. 📈 LinkedIn ad prices have increased by as much as 30% due to a surge in demand reportedly driven by the advertiser boycott of X. We make sure to stay on top of all of these trends and changes so that we can continually deliver excellent results for our clients! https://lnkd.in/gc6Tejhc #RedstarMedia #ProfessionalCareThatMakesADifference #MarketingTrends #marketing
