Snack Drawer

Last night, the Snackies came together for two reasons, firstly, to hold space for the lyrics of Defying Gravity, and secondly to celebrate a really, really big year. With a dive bar backdrop and music brought by newest Snackie Christina Jenkins, followed by an iconic party set by Meredith Music Festival's famed Interstitial DJ, Joey Lightbulb, it was a masterclass in Nailing The Brief. Beyond the fun, we really did pause and reflect on what drives us as a team: creating work that truly entertains, inspires, and captures Good Attention. From groundbreaking campaigns to little wins amongst a lot of chaos, 2024 has had a bit on—and we couldn’t have done it without this incredible crew. Expect to see some Indie Sleaze inspired photos from Hannah McElhinney (She/Her)'s Y2K digital camera and some actually incredibly photography from our in house photographer Patricia Casten, and one video of what holding space for the lyrics of Defying Gravity actually looks like – but that's probably more of an Instagram thing. #TeamCulture #GoodAttention #AgencyLife

💅HUGE NEWS ALERT : Snack Drawer is officially one of Australia’s fastest-growing start-ups in 2024 💅 We’re absolutely chuffed to share that Snack Drawer has made it onto The Australian Financial Review Fast Starters List for 2024! Not bad for an agency founded by two people who only met once before going into business together. We’ve gone from 2 to 20, thanks to our next level roster of clients like partnering including Netflix, Instagram (Meta), Nike, and Suncorp Group to deliver work that doesn’t just stand out—it gets Good Attention. How’d we do it? By following our Good Sugars recipe for success: ✅ Building a culture where creativity thrives and every voice matters. ✅ Turning insights into culturally relevant content that entertains and resonates. ✅ Staying ahead of the trends with agility, innovation, and just the right amount of chaos. ✅ Delivering campaigns that don’t just win awards—they make a real impact. This recognition is more than a milestone—it’s a reminder of what’s possible when you mix passion, curiosity, and kindness into everything you do. To our amazing team, clients, and supporters: you’re the reason we’ve come this far, and we’re only getting started. Dare we say we’re Defying Gravity? #AFRFastStarters #SnackDrawer #GoodAttention

💚 Snack Drawer is definitely made for a BRAT summer! 🖤 Watch our Co-Founder and Chief Creator, Hannah McElhinney (She/Her), share top-tier 365 party-girl insights on the Future Forecast Panel and breaks down BRAT vs DEMRUE in this unmissable clip (snackable moments inc). #BratSummer #SnackDrawer #FutureForecast #BRATvsDEMRUE

🌟 A Round of Applause for Beaurey Chan for their inclusion in B&T’s Best Of The Best Social Media Directors 2024! 🌟 We’re thrilled to see Beaurey Chan, Social and Content Lead for Netflix ANZ here at Snack Drawer, recognised for the second time in the Best of the Best series! 🎉 Beaurey’s creativity, leadership, and knack for delivering fresh, innovative social media strategies continue to make waves across the industry. In just five months with Snack Drawer, Beau has already left a lasting mark on Netflix ANZ’s social presence. From crafting campaigns that capture attention to managing impactful end-to-end projects, Beaurey is setting the standard for what it means to connect brands with their audiences in meaningful and memorable ways. 👏 Let’s celebrate Beaurey’s achievement! Share your congratulations below and join us in recognising the talent driving the social media world forward. Thanks to Aimee Edwards and B&T for the write up! Article in the comments below - check it out! 🤩 #NetflixANZ #SocialMediaExcellence #BestOfTheBest #Leadership #Creativity #SnackDrawer

Serving up the beez kneez 🐝✨ and future feels at the Hardie Grant Future Forecast 2026! Our Creative Director & Co-Founder joined the panel to chat AI, creativity, youth culture, and the big questions: Who’s being left behind in our tech-driven world? 💡🌍 #FutureForecast #BeezKneez #SnackDrawer

Our Senior Account Manager Sarah is an expert in all things PR and Comms, so when Hannah sat down to explain the new agency positioning to Sarah, she quickly realised it should be the other way around. 🔁 #GoodAttention #PR #communications

What's the call to action for people who need to take time out from life and do something for themselves? It's 'uninvite'. And what a delight to be given permission to uninvite, from the incomparable Lucinda Light. Truly loved bringing this one to life with the Intrepid Travel team. Shout out to the Daintree for its incredible beauty... And the sweat. 😅🌴

🚨 New Work Alert!!! 🚨 Working with such incredible young creators and voices is one of our favourite parts of the job! Excited to see finally see this campaign out in the world for Instagram and Kids Helpline tackling the issue of bullying both IRL and on social media. #creators #mentalhealth #instagram #socialmedia

How Would Creatives Sell Taylor Swift’s Book? 📚 ✨ Our co-founder and chief creative officer, Hannah McElhinney (She/Her) spoke with Jason Pollock (AdNews Australia) about how fresh, bold ideas could turn a Taylor Swift book launch into an unforgettable event. From Swiftie scavenger hunts 🔍 to exclusive fan events 🎉, the possibilities are endless when you think outside the box! Check out the full article in the comments for Hannah's take on how to create buzz with creative, memorable campaigns. 👀 #MarketingStrategy #CreativeCampaigns #TaylorSwift #Branding #SnackDrawer

Territory is #2 on Netflix's Global Top 10!! Not our first rodeo, but every project is an opportunity to get more creative!! We had a blast working with Netflix (ANZ) on Territory and are so stoked to see this local title taking the world by storm. Big shoutout to our social team for all the hard work and fun that went into this 🤠 #netflixanz #territory