The B2B Playbook

📌 WATCH, LISTEN or READ the full episode on The B2B Playbook READ & WATCH: https://lnkd.in/d2EUT49i YOUTUBE: https://lnkd.in/dRQ6s6Nk SPOTIFY: https://lnkd.in/ddeJF7mK APPLE: https://lnkd.in/dV4p_nRp

Is Demand Gen just 'great marketing'? Yeah, But it helps to have a category for it when talking about it internally As Adam Holmgren says: "If I said internally that I'm only focussing on building brand awareness, I'd probably get killed" Unless you're part of a mature organisation and you have a large marketing team, the reality is you're going to have to both build the brand, AND make sure that you can tie certain efforts to revenue It's not necessarily about tying specific activities, but your efforts as a whole to revenue

“Alignment” is just a buzzword for most teams. Sales, Marketing, and Customer Success. These teams are supposed to work together, right? But most of the time, they don’t. Here’s the problem: 💔 Sales chases deals. 💔 Marketing chases MQLs. 💔 Customer Success is left to clean up the mess. The result? Frustrated teams, unhappy customers, and stunted growth. ---- Linkby's Co-Founder Adrian Fagerlund has a secret weapon to fix this, and actually get all departments in the company totally aligned (And it's also why they have so many happy customers) The weapon? A global Team-wide bonus ---- Here's how it works: + Growth targets are set + When they are met, everyone in the business gets a bonus NOT just Sales Why? There's so many key players to help 1 client get a big Win: + Tech team that builds the product + Sales team + Publishing team + Marketing team + Delivery team ---- No silos. No finger-pointing. Just one shared mission: delivering exceptional value to clients. ---- Is it time for leadership to put their money where their mouth is? LISTEN, WATCH, or READ Episode 166 of The B2B Playbook #b2b #b2bmarketing #teamculture

We started our Demand Gen course The B2B Incubator because followers of The B2B Playbook asked us for it For the last 3 years, We've shared our demand gen framework for 166 episodes Creating the resource we wish we had access to Free, and ungated --- But people wanted a 'faster way' to implement the framework or to upskill in it And that's when we realised a program would be a great way to deliver it + 12 weeks + on-demand sessions + live Q&As to support + cohorts to network with We've had over 250+ marketers through the program now And we've learnt a hell of a lot about not just the 'doing', but the 'teaching' aspect too (shoutout to my teacher wife for upskilling me there 😅) --- I've fallen in love with not just 'doing', but teaching But I never want to teach something I'm not an expert in myself SO next year, we're partnering with the BEST to bring you project-based learning, with Live Support for your go-to-market --- And we're starting with 2x CRO and 7x ex-head of Sales Adem Manderovic to bring you Chief Revenue School Designed for Sales, Marketing and Revenue leaders And we have some incredible companies in our first cohort right now --- So now for the first time you'll see our courses on the home page of The B2B Playbook We'll still be releasing tonnes of value for free The courses will be the 'fast, paid way with support to execute' version --- #b2b #b2bmarketing  

Demand Gen is NOT: + SEO + a podcast + Google Ads + LinkedIn Ads + Social posts These are just methods and tactics to get your message in front of people - i.e. distribution Without a cohesive plan behind them.... ... they're just 'random acts of marketing' --- i.e. 'busy-ness' instead of 'busi-ness' --- So, what is Demand Gen then? --- Demand Gen is a go-to-market strategy that builds a desire to get your Dream Customers to purchase from you over the competition To do this, Your Demand Gen strategy SHOULD: 1. Identify the segment you are targeting (based off your 'best' customers) 2. Deeply understand them, their pains and JTBD 3. Have your brand positioned to help them so it seems like a 'no brainer' AND 4. Have a system to build trust between your brand and Dream Customers 5. Lead them to the obvious conclusion that the problem you solve is WORTH solving, and your way is the BEST way to do it -------- Then you consider how to best get this message in front of people (podcast, SEO, social etc.) P.S. We show you how to build your Demand Gen plan step-by-step on The B2B Playbook (check it out below) #b2b #b2bmarketingstrategy #demandgeneration #demandgen

100 dials - 5 connects VS 100 dials - 25 connects I bet you’d prefer the latter, right? Ryan Reisert figured out how to 5X your connect rate… and joined us on The B2B Playbook to show us how to do it and operationalise sales This helps solve a huge issue in GTM efficiency: Sales reps waste timing dialling leads who will never pick up. - - - But what if you could flip the script and focus only on calling the ones who will answer? The King of Outbound Sales shares: 💡 How to 5X your connect rate with fewer dials 📊 Why sales is just math (and how to solve the equation) 🎯 The secret to aligning sales and marketing for long-term success - - - Grab the full episode below on The B2B Playbook! #b2b #b2bsales

A Demand Gen plan should include content repurposing AND distribution Otherwise you risk: + your Dream Customers not seeing your content + burning out your subject matter experts (asking them to do too much) + having too many messages in market at once ------- Content repurposing is best done when you get your Subject Matter Expert to record content monthly as your 'pillar' content... ... and then marketing turns that into all the content you need for the month It's how from 1x video podcast we get: + 1x podcast + 1x YouTube video + 3x article ideas + 1x newsletter + 12x YouTube shorts/tiktoks + 12x LinkedIn posts -------- Repurposing makes it easy to distribute your helpful content wherever it is that your Dream Customers are hanging out online and offline Meet them where they already are! Some of our favourite tools for making this repurposing process as efficient as possible include: + Descript + ChatGPT + AuthoredUp Any questions on our process for content repurposing? Let me know below #b2b #b2bmarketing #demandgeneration

🚀 our November cohort of The B2B Incubator has LAUNCHED Pictured is the Live Q&A from one of our UK/EU/APAC cohorts.. Here's what B2B marketers said about the first 2 weeks: (P.S. this is our 12 week Demand Gen program designed for B2B marketers in small teams to build their demand engines) ------------------ FEEDBACK Pt. 1 ------------------ "Hey George Thanks for a great first live session... I see so much value in what you have created and in hindsight wish I had access to a program like this a long time ago." ------------------ FEEDBACK Pt. 2 ------------------ "It's so nice to know that other B2B marketers have these demand gen problems and have a way to work through them... I'm glad it's not just me" ------------------------------------------- WHAT THEY ARE WORKING ON RIGHT NOW -------------------------------------------- Right now, Our marketers are working through: + running 80/20 analysis to define their best customers + picking a segment to help meet their business goals + pulling in leadership and sales to get alignment ...and lining up customer interviews to understand their ICP as deeply as possible It's the FIRST (and important) STEP of building their demand engine. Figuring out who it is for! ------- If you're a B2B marketer and you want the Strategy, Templates & Tools to build a demand engine that drives pipeline Check out the full program outline below! #b2b #b2bmarketing #demandgeneration

490 B2B marketers are registered for our first virtual conference starting in 2 HOURS! Here's 5 reasons you shouldn't join us: 1/ You have too much time and budget 2/ There's no pressure on you to produce results 3/ You have an abundance of resources 4/ You love high-level advice from people who haven't run a campaign in 10 years 5/ You LOVE paying for virtual conferences --- Okay - Obviously I'm telling you that if you're in a B2B marketing team and you need to punch above your weight Go and register now for Full Circle 2024 (link is below) You'll get + masterclasses + workshops + panels With the BEST marketers who are still in the trenches, and are so damn relatable 🎟️ GRAB your free seat below *Recordings will be sent to you if you register even if you can't make it live

Most B2B marketing teams are 1-3 people doing EVERYTHING. Building strategies AND executing them. Managing campaigns AND measuring them. Creating content AND distributing it. Yet most marketing conferences assume a very different reality: + Teams with dedicated specialists for every channel + Fancy marketing automation + The luxury of time to experiment + And BIG budgets That's exactly what Pallavi Dhody and I couldn't stop talking about when we caught-up for a chat 3 months ago. We've both spent years in the marketing trenches. We know what it's like to pull miracles with budgets tighter than deadlines. To get "expert advice" that's so far removed from your day-to-day constraints that it leaves you with more questions than answers – and a healthy dose of imposter syndrome. So we decided to put together the 'right-sized' help for solo marketers and small teams. And we're super excited to give you Full Circle 2024! The first (and only!) virtual conference designed for small-but-mighty B2B marketing teams with big ambitions. No fluff. No impossible-to-implement advice. Just two days of learning from marketing leaders who've been in your shoes. And get battle-tested playbooks for doing more with less - from audience research, to creating content that converts, to distribution Join us online on Nov 20-21st, 2024. Make sure you Register NOW to secure your seat 👇 Because the size of your team shouldn't limit the size of your impact.