Victoria Tourism Industry Council (VTIC)

🚨 Nominations Now Open! 🚨 Do you know a town that deserves to be crowned Victoria’s Top Tourism Town? 🏆✨ Now’s your chance to showcase the best destinations in our state! The TAC Victorian Top Tourism Town Awards celebrate towns that offer incredible visitor experiences, warm hospitality, and unforgettable attractions. 🏡 Categories: 🏙️ Top Tourism Town (Population over 5,000) 🌿 Small Tourism Town (1,500 – 5,000) 🏡 Tiny Tourism Town (Under 1,500) Winners go on to represent Victoria at the national awards! Could your town take the top spot? Key dates Nominations close: Wednesday 5 March Submissions due: Monday 28 April Nominate Now 👉 vtic.com.au/toptourismtown #TACVictorianTopTourismTown #VisitVictoria #TourismAwards #SupportLocal #vticnews Transport Accident Commission (TAC)

Welcome to Soldier Island… Agatha Christie’s breathtaking masterpiece And Then There Were None, directed by Robyn Nevin, is coming to Melbourne’s Comedy Theatre for 5 weeks only this February. From the producers of the hugely successful The Mousetrap comes a brand-new production of the best-selling crime novel of all time. Ten strangers are lured to a solitary mansion on an island off the English coast. When a storm cuts them off from the mainland, the true reason for their presence on the island becomes horribly clear… 👉 Book tickets via https://lnkd.in/gPXvrdnB #VTICnews #VTICpartner #AndThenThereWereNoneAU #ATTWNPlay #ATTWN #Play #AgathaChristie #MurderMystery #Melbourne

VTIC is once again partnering with Melbourne Convention and Exhibition Centre, Tourism Australia, and Visit Victoria to deliver an exciting and comprehensive program at the VTIC 2025 Vision Summit. 🎤 Featuring: ✨ Nisha Rawal (Urbis) ✨ Grant Ferres (Australian Trade and Investment Commission (Austrade)) ✨ Adele Labine-Romain (Roy Morgan Research) ✨ Jim Parashos (Melbourne Airport) ✨ Felicia Mariani (GAICD) (Victoria Tourism Industry Council (VTIC)) ✨ Presentations from Visit Victoria & Tourism Australia 📅 Date: Thursday 27 February ⏰ Time: 8.45am - 5pm 📍 Location: Melbourne Convention and Exhibition Centre 🔗 Register now: https://lnkd.in/gaVASYkG #VTICnews #TourismIsVictoriasBusiness

🌟 Share Your Insights: National Tourism Business Activity Survey – December 2024 Quarter 🌟 As part of our ongoing advocacy efforts, we are seeking your valuable contribution by sharing your business performance insights and key data. Your input is vital for informing our discussions with state and federal policymakers, effectively conveying the real-life experiences of the industry to the media, and highlighting priorities on a broader public platform. 🗓 Survey closes: 12noon Tuesday 28 January ✅ The survey is open to members and non-members 💻 Complete it here: https://lnkd.in/gjiSsVfY #TourismMatters #VTICnews

Melbourne Concierge and Front of House teams are now well-informed and ready to share the best of what Melbourne has to offer! The international blockbuster VAN GOGH returns to THE LUME Melbourne After breaking records around Australia and New Zealand, the vivid world of Van Gogh comes alive once again on a colossal scale at THE LUME. This time, we are thrilled to introduce a world-premiere shared virtual reality experience: Finding Vincent VR. Don't miss out on this extraordinary experience! Book now - https://lnkd.in/gyr8Vx8N #VTICnews #VTICpartner #VanGogh #TheLumeMelbourne #ArtExhibition #VirtualReality #FindingVincentVR #MelbourneEvents Nicole Howard

We're thrilled to welcome and congratulate our new VTIC Quality Tourism Businesses! Please help us congratulate: ⭐️ Dharnya Centre ⭐ Comfort Inn May Park ⭐ Holiday Inn Express Melbourne Southbank ⭐ Discovery Science & Technology Centre Bendigo These businesses represent the pinnacle of excellence in Victoria's tourism sector. Becoming a VTIC Quality Tourism Business enhances credibility, ensures quality, and drives business growth. The team at VTIC welcome all Victorian tourism businesses to prioritise becoming a VTIC Quality Tourism Business in 2024. Want to become a Quality Tourism Business today enquire here https://bit.ly/4bxU8pM #VTICQualityTourismBusiness #QualityTourism #BusinessExcellence

The Victorian Government is working alongside industry and the public to develop a new strategy to improve the sustainability and profitability of Victoria’s prestigious wine industry. The Victorian Wine Strategy – preliminary design document is now open for public consultation through Engage Victoria until the end of January 2025. The strategy is an opportunity for industry and government to collaborate and set new directions for the industry, which has experienced major changes in recent years. Led by Agriculture Victoria along-side a steering committee made up of key industry representatives including Wine Victoria, the strategy has been informed by extensive industry engagement throughout 2024. The final strategy expected to be released in the first half of 2025. The strategy has 6 key priorities: trade, innovation, visitor economy, people, sustainability and leadership. The wine industry is an important component of Victoria’s visitor economy, and the strategy outlines actions to increase the quality of wine tourism through closer collaboration with visitor economy organisations. To read the strategy and submit a response visit https://lnkd.in/gdaCPtq4. #VTICnews #VTICpartner

With elected Board appointments finalised at the 2024 AGM in October, two skills-based positions remained to be filled on the Board of VTI Ltd for 2025.   We’re pleased to announce today that Katrina McKenzie, previously the GM of City Economy and Activation at the City of Melbourne, and Sara Quon, CEO of The Sovereign Hill Museums Association, will be joining the Board of VTI Ltd as our new Board Appointed Directors.    Both are names well-known for their significant contributions to our industry over many years, across both metro Melbourne and regional Victoria. The new Chair of VTI Ltd, Scott Chapman AM, said he was looking forward to working with such a high-calibre of industry professionals comprising the new Board.   “As we navigate the challenges ahead for our industry in seeking to grow the performance and contribution of the visitor economy in this state, VTIC is well-positioned with such a seasoned and experienced Board to assist Management in shaping our strategic direction over the next three years.   “Please join me in welcoming Sara and Katrina to the VTI Ltd Board. I know I speak for all the Directors in saying we are excited by what the future can hold and feel privileged to be taking up this responsibility at such a critical time for our sector,” said Mr Chapman. You can view full VTI Ltd Board details here.... https://lnkd.in/gD7vt5mM #TourismMatters #TourismisVictoriasBusiness #Leadership #visitoreconomy

✨ What a Night! VTIC’s Hotel Concierge Night was a resounding success! 🎉 Melbourne’s hotel teams came together for an unforgettable evening at the iconic Arts Centre Melbourne, immersing themselves in the phenomenal Dear Evan Hansen. 💬 Feedback from the night: "Go see Dear Evan Hansen! It’s an incredible production—tears were shed, and I had goosebumps the entire time!" 🎭 Don’t Miss Out This must-see musical runs until 16 February 2025—secure your seats now! 🎟️ Tickets available via the link in bio #VTIC #VTICnews #VTICpartner #HotelConciergeNight #DearEvanHansen #ArtsCentreMelbourne #MelbourneTheatre #MustSeeMusical #DearEvanHansenAUS

With the new year approaching, now is the perfect time to make a change and align your career with what truly matters to you. If you’re feeling stuck in a toxic work environment or craving a fresh start, tourism offers the vibrant, community-focused, and growth-oriented opportunities you’ve been looking for. Start the new year with: ✔️ A positive and energizing work atmosphere ✔️ Opportunities for career advancement and skill development ✔️ A deeper connection to your local community and beyond Through our partnership with Goheadhunt , we can help you find a career that supports both your personal and professional growth. Don’t wait for change—make it happen this year and take the first step toward a rewarding career in tourism! #TourismOpportunities #TourismIndustry #VTICnews #GoHeadHunt #Recruitment #CareerChange #SelfHelp #Storytime