Webprofits

The last thing you want is to GET HACKED in the middle of the busiest time of the year. If you've ever been compromised, you understand how much time, resources and headspace it takes to get things back up and running again. Hacks are getting smarter and more sophisticated... and it's easy to get scammed unwittingly by hackers and 'spies'. That's why we decided to interview Eric O'Neill, a former FBI counterintelligence operative who helped capture the most notorious spy in US history (Robert Hanssen). We wanted to understand the BIGGEST CYBERSECURITY THREATS in today's world and how we can protect ourselves. Here are some topics we cover in the episode: 🎯 How cybercriminals target marketing teams as entry points 🎯 How to safeguard customer data (and your reputation) 🎯 Thinking like a spy to outsmart scammers 🎯 Should your business pay ransomware? 🎯 The latest “Pig Butchering” scams and other schemes that target marketers 🎯 Advanced threats with deepfakes and AI 🎯 Simple but critical tools and protection for your teams. If you're interested to learn more about how you can protect yourself and the brands you work for, you can watch or listen at: https://lnkd.in/gf75MGHX (or wherever you get your podcasts). P.S If you're keen for more content, we've got over 100 thought-provoking episodes waiting for you on The Growth Manifesto Podcast. Check it out. Alex Cleanthous #hacking #cyberthreats #cybersecurity

Have you heard of the 50-30-20 rule in eCommerce? How about the Depth vs Breadth framework for growth? Or the "ideal" amount of inventory to hold for any particular SKU (and why)? These are just three of the things Webprofits Founder, Alex Cleanthous, discusses with Paul Waddy in the latest episode of the Growth Manifesto Podcast. Paul Waddy is one of the leading eCommerce thought-leaders in Australia. He’s the author of “Shopify for Dummies”, he was named Best eCommerce Consultant in APAC 2024 by Yotpo, he’s the Chair of the Advisory Board at the National Online Retail Association (NORA), he’s an advisory board member for Forbes and he’s the owner of Learn Ecommerce. This episode gets right into the business side of scaling eCommerce brands (vs the marketing side, which we usually share), so it's super interesting. If you're interested, you can watch or listen to the full episode through the link in the comments. Enjoy!

What an incredible morning we had last Friday at our Fuelling Fast Growth: DTC Ecommerce Masterclass with Meta in Sydney 🙌 From Meta’s game-changing AI tools to the latest scaling strategies, our fantastic speakers Jay Assaad @Robyn Enciso Natalie Parton and Ben Fitzpatrick took us expertly through the critical components that will drive exponential growth for DTC brands in the coming months and into 2025. Here are a few of the key takeaways ⤵️ : 🔑 AI and the Future of Advertising: Meta’s cutting-edge AI capabilities are reshaping how brands target, optimise, and scale their campaigns. Creative is no longer just content - it’s now your most powerful targeting tool. 🔑 Meta Advantage Tools: Meta’s Advantage+ shopping campaigns and tools will help DTC brands achieve superior cost efficiencies while boosting ROAS. 🔑 Creative Optimisation: Ad creative now accounts for 70% of campaign success. Getting your creative right is crucial and can mean the difference between plateauing and hitting explosive growth. Guessing is not a strategy. 🔑 Data-Driven Decision Making: Leveraging advanced performance dashboards and real-time data is the key, to not just track performance but to inform and refine every campaign decision. Thanks to our partners at Meta for hosting us, especially Kristy Barclay-Allen Joel West and Nathan for making it all happen! Stay tuned for more awesome events coming in 2025! #DTCEcommerce #DTCscaling #MetaAI #PerformanceMarketing #CreativeOptimisation #FastGrowth

ON THIS WEEK: ➡️ If you're free this Friday 25 Oct, come and spend the morning with us at Meta's awesome offices in Sydney for our DTC eCommerce Masterclass. Join us to hear directly from the experts as we share how to transform your DTC marketing efforts through the latest breakthroughs in AI, performance marketing, creative optimisation, and advanced analytics. Don't miss out, stay ahead and secure your spot now. Visit https://lnkd.in/g8G3Vt55 for the program and registration details. Hope to see you there! #ecommerce #ecommercescaling #DTCmarketing Ben Fitzpatrick Jay Assaad Natalie Parton Alex Cleanthous Paul Sprokkreeff

Meta is changing the game for DTC brands with advanced AI, creative optimisation, and performance marketing strategies. If you want to stay up to speed, we are co-hosting a one-off Masterclass at Meta's Offices on 25 October, where experts from both Meta and Webprofits will share the tools, techniques and practices that are changing the future of DTC advertising. Don't get left behind... Here’s what you’ll learn ⤵️: - The fundamentals required to scale a DTC brand, avoiding common pitfalls. - How to leverage Meta’s AI and automation tools for more efficient and impactful advertising. - Game changing tips for creative optimisation to boost targeting and ad performance. - Insights into advanced dashboards and analytics to make better data-driven decisions that drive growth. Plus, we'll be giving attendees a digital resource kit with templates and guides to support your growth journey. Don’t miss this rare opportunity to hear first hand about the tools, techniques and practices that are changing the future of advertising and stay ahead of the curve to scale your DTC brand. Spaces are strictly limited, so don’t wait to register. Visit https://lnkd.in/g8G3Vt55 for more information and registration. #dtcmarketing #ecommercescaling Alex Cleanthous Paul Sprokkreeff Ben Fitzpatrick Jay Assaad Natalie Parton Joel West

ON THIS WEEK: If you're free tomorrow, Thursday 12 September @1PM AEST and work in eCommerce or retail, don't miss our "Peak Season Email Marketing Mastery" live webinar with Klaviyo and waterdrop®. WHY ATTEND: ✅ Explore game-changing email marketing tactics that will boost conversions and sales during Q4. ✅ Learn how to optimise your email strategy for maximum impact using essential segmentation, flows, and campaigns. ✅ Hear real-world examples from leading eCommerce brands that have scaled their Q4 success. Our expert speakers Ales Pokora, Kat Ramos and André P. will be sharing email marketing tips, strategies, and insights that will help you make this Q4 your best yet. Registration: Free at https://lnkd.in/gZkqPkn3 PLUS: We’ll also be hosting a live Q&A at the end, so this is your chance to get any burning questions answered by our experts. Grab a last spot and register your place now. #peakseason #ecommerce #ecommercescaling #digitalmarketing Catherine Dix Alex Cleanthous Paul Sprokkreeff Ben Fitzpatrick

Q4 is your time to drive some serious revenue for your eCommerce store... If you want to get some fresh ideas on how to supercharge your email marketing to maximise revenue this peak season, we're hosting a free, live webinar with our partners at Klaviyo on 12 Sept at 1pm AEST. WHY ATTEND? ✅ Learn from the Best: Get insider tips on what you need to get right and how to set up essential email and SMS flows that drive conversions, straight from industry leaders Webprofits and Klaviyo. ✅ Campaign Mastery: Understand the ideal balance between campaigns and flows, and how to segment your audience for maximum impact. ✅ Q4 Planning: Equip yourself with a detailed roadmap for Q4 success, from road-testing offers to building hype around key sales events. ✅ Peak Strategies: Find out how to maximise revenue with pre and post peak season omnichannel strategies. ✅ Advanced Techniques: Get insights on how to use customer data to create advanced personalised shopping experiences that boost sales. HEAR FROM: ⭐ Ales Pokora (Director of Customer Value Optimisation here at Webprofits) ⭐ Kat Ramos (Customer Growth Specialist at Klaviyo) PLUS: ⭐ André P. (Head of CRM at global ecommerce brand waterdrop®) will be talking live on their approach to peak period sales in our panel Q&A. Don’t miss this chance to arm yourself with the strategies that can drive your peak season success. Secure your FREE spot today (registration link in comments).

🚀 Last week, we had the pleasure of hosting an exclusive high-impact lunch session in Sydney, where leading minds in the DTC and eCommerce space came together for a deep dive into the growth frameworks driving some of the most successful brands to $50M+ in revenue. During this session, we explored: ⭐ The fundamentals of scaling DTC marketing ⭐ The anatomy of a $50M DTC marketing campaign ⭐ Proven growth frameworks in DTC ads & creative ⭐ Innovations in personalisation ⭐ The critical intersection of UX, CRO, and tech stacks The insights shared by our agency partners and co-hosts, Process Creative & Nosto, were nothing short of game-changing. It was a fantastic opportunity to connect with industry peers, exchange ideas, and discuss what it takes to make a 10X impact on DTC revenue. A big thank you to everyone who joined us! Your engagement and contributions made the event truly special. And a huge shout out to the team @ Lana at Hinchcliff House for a superb lunch and hosting us in your beautiful venue. 📸 Check out some snapshots from the day below #eCommerce #DTC #GrowthHacking #DigitalScaling #Howtoscale #DigitalMarketing #Sydney #CustomerExperience #Personalisation #TechStacks Catherine Dix Paul Sprokkreeff Ben Fitzpatrick Matthew Siddle Alex Cleanthous Andy Homan Susanna Homan Jesse Campbell Monique Harley Billy Fitzmaurice

What's the best strategy for scaling up a company and what do you do once you’ve achieved scale? New on the Growth Manifesto Podcast we talk to friend of the show, Roger Martin - one of the leading strategy thinkers in the world and author of 12 books including Playing To Win and A New Way To Think. You can watch the full episode at: https://lnkd.in/e7TBVUHt or listen on your go-to podcast sites. #growthmanifesto #rogermartin #howtoscale #businessstrategy #playingtowin Alex Cleanthous

Wow! What an evening. This year’s 30 Under 30 Awards winners, presented by Vevo, have been revealed. https://lnkd.in/e_BH_EXq