XPON

🎤 "Building a first-party data foundation is like constructing a complex LEGO set"  Michael Cornwell from the XPON team shared his insights at our recent event at Google's Sydney offices, hosted along The Marketing Club AU/NZ. The event also featured an all-star marketing panel of: 🌟 Iresha Dharmapriya from Google Cloud 🌟 Piet van den Boer from Frollo 🌟 Lauren McCann from Nine 🌟 Tim Lillyman from XPON 🎥 Missed the event? Watch the full recording here:https://lnkd.in/gPC7zQdv #DataStrategy #GoogleCloud #MarketingTransformation #FirstPartyData

🔍 Our 2023 research revealed a distinct, widening gap between high and low-maturity organisations. Now, with AI accelerating digital transformation across industries, we're seeing this gap expand even further. Our 2024 maturity survey remains open until the end of December - why not take part and see where your organisation sits on the maturity curve? By participating, you'll: ✅ Benchmark your AI readiness against industry peers ✅ Receive a personalised digital maturity report ✅ Get actionable insights for your 2025 strategy ✅ Go in the draw to win Google Pixel Buds Pro 2! Take part now - https://lnkd.in/gzdMNbTJ #DigitalMaturity #AIinMarketing #XPONInsights

We're proud to share the story of our multi-year collaboration with Nine, where together we transformed Nine Publishing's digital measurement and Google Marketing Platform ecosystem improving our data was collected and leveraged for advertising across Australia's premier mastheads including The Sydney Morning Herald, The Age, and The Australian Financial Review. Key achievements: 📈 21% uplift in conversion tracking accuracy 💰 50% improvement in Cost Per Acquisition 🚀 Enhanced remarketing capabilities ⚡ Improved site performance through server-side implementation Our team successfully: - Migrated from Universal Analytics 360 to GA4 360 - Implemented CAPI across Meta, LinkedIn, Reddit, and X - Streamlined complex GTM structures - Built robust first-party data foundations Read the full case study here - https://lnkd.in/g-ZbBz_S #DigitalTransformation #Analytics #MarTech #MediaPublishing #CaseStudy

🏆 Big news! XPON Technologies has won the award for AI Innovator - Media and Communications at the Australian AI Awards! This recognition celebrates the incredible work our team is doing to bring advanced AI-driven marketing solutions to brands across Australia, New Zealand, and beyond. XPON received this award thanks to the success of our @wondaris platform, which empowers marketing and media teams by making complex data and activation tasks simple and actionable. Wondaris customers are driving tangible ROI - like a recent 64% boost in lead growth alongside a 28% reduction in Cost-Per-Lead for UP Education NZ - we’re proud to be helping brands achieve remarkable results with ease. We’re excited to continue pushing boundaries in AI to create meaningful value for brands. Our CTSO Matthew Daniels and Chief Customer & Product Officer Marcus Callon enjoyed receiving the award at the awards ceremony in Sydney this week, alongside a few celebratory 🥂 . #XPONTechnologies #AIAwards #MarketingInnovation #Media #AIInMarketing #Wondaris

Exciting day ahead! Our team are at Melbourne's premier Digital Retail Summit today by Forefront Events . if you're at the event, stop by our booth to say hi or see our Wondaris platform in action. #DigitalRetail #RetailTechnology #MelbourneEvents #RetailInnovation #EXPON

Join us at Google Sydney on Wednesday 6th November to hear from an awesome lineup of speakers about: ◽ Their approach to marketing measurement ◽ How the data and technology landscape has changed ◽ What are their highest priorities and challenges We're excited to bring this event to life in partnership with Google Cloud and The Marketing Club AU/NZ and we hope to see you there. Secure your spot via the link in the description! 👇 Chanel Clark Piet van den Boer Michael Cornwell Iresha Dharmapriya Lauren McCann Tim Lillyman

Have you taken our Digital Maturity Survey yet? The survey takes just 8-10 minutes to complete and you'll go straight in the draw to win a pair of Google Pixel Buds Pro 2. What's more, you'll also: ✅ Gain deep insights into your organisation's capabilities ✅ Receive a complimentary Digital Maturity results report ✅ Receive expert recommendations based on your maturity level Take the survey here 👉 https://lnkd.in/gDWXksT7 #digitalmaturity

Exciting news for Sydney marketers! Next month, XPON is teaming up with The Marketing Club AU/NZ and Google Cloud to talk all things 'marketing measurement'. We can't wait to network and share insights around measurement strategies, successes and failures - along with different strategies marketers can take depending on their business scale and maturity. Are you a marketer in Sydney? Why not come along? https://lnkd.in/gfiY7hdA

In 2023 we found that the gap was quickly widening between businesses with low and high maturity due to macro factors such as data privacy, technology evolution and changing customer expectations. A year has passed and our 2024 Digital Maturity survey is now open for submissions. Help us further explore how the Digital Maturity landscape is changing by taking part in the survey here - https://lnkd.in/gq-X9M2Z What's in it for you? ✅ Receive a results summary report ✅ Get personalised recommendations based on your maturity score ✅ Go in the draw to win a pair of Google Pixel Pro 2 Earbuds Want to learn more about the 2023 results? You can watch the full insights webinar hosted by Tom Sowerby here - https://lnkd.in/ggpKBiy7 #DigitalMaturitySurvey #AIinMarketing #XPONInsights

AI can help businesses optimise operations in several ways. 🚀 XPON Founder and Group CEO, Matt Forman shares real-world examples of this in action - highlighting how XPON is harnessing AI to improve marketing and sales processes, saving executive time and enabling more high-value work. How is your business using AI to optimise current processes? #AIinBusiness #ProductivityHacks #XPONinsights Maxme Renata Sguario Eugene Fedorchenko LL.M. Belinda Wall