Urban.com.au

Group Head of Finance

Urban.com.au Melbourne, Victoria, Australia

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🚀 Group Head of Finance


About Us

Social Garden & New PropTech Network are a portfolio of technology and tech-enabled companies helping consumers navigate “big life decisions” like buying property, choosing higher education, and retired living.


Our group includes:

🏢 Social Garden – A leading digital marketing agency.

🏠 Urban.com.au – Australia’s top off-the-plan real estate marketplace.

🔑 Homeshelf.com.au – A home builder comparison platform.


With a team of 80+ people across Melbourne (HQ), Sydney, Brisbane, Auckland, and the Philippines, we’ve been bootstrapped and profitable for 12 years straight—and we’re just getting started.


We’re on a mission to scale our businesses over the next 3-5 years, and we’re looking for a hands-on, growth-focused finance leader to help us get there.


The Opportunity


This is a hands-on and strategic leadership role where you’ll partner directly with the founders and executive team to optimize revenue growth and profitability.


You’ll play a pivotal role in:


Enabling real-time analytics to drive smarter, faster decisions.

• Leading M&A opportunities and supporting growth initiatives.

• Driving operational excellence in the finance function.


This is your chance to step into a high-impact leadership role with the opportunity to evolve into a CFO as the business scales.


What You’ll Do


🔹 Strategic Leadership

• Enable real-time performance analytics and decision-making tools.

• Build business cases for M&A, technology investments, and growth initiatives.

• Partner with the founders to align financial strategy with business goals.


🔹 Financial Operations

• Oversee P&L, cash flow, and balance sheet management.

• Develop budgets, forecasts, and performance KPIs.

• Optimize working capital and implement project-based micro-P&Ls.

• Ensure governance and compliance across taxes, ASIC reporting, and board reporting.


🔹 Team & Commercial Excellence

• Lead and develop the finance team (Accountant and Payroll Assistants).

• Foster a service-based leadership style to support the broader executive team.

• Drive key contract negotiations and identify operational improvements.


Who You Are


10+ years of commercial finance experience, with 4+ years in a high-growth, tech-led business (eCommerce, marketplaces, or tech-enabled professional services preferred).

✅ Proven success in M&A integration and scaling businesses toward ambitious growth goals.

✅ CA/CPA qualified with strong financial modelling, budgeting, and forecasting skills.

✅ Prior experience working with founders or in a performance-driven business environment with 50-300 employees

✅ A hands-on, collaborative leader who thrives in fast-paced, scaling businesses.

✅ Experience with the Scaling Up (Gazelles) operating model is a bonus.


Why Join Us?


🌟 Growth Potential: Help scale the business as we execute our ambitious 3-year plan.

🤝 Strategic Impact: Work side-by-side with experienced founders to drive outcomes.

🚀 Path to CFO: A clear progression path as the group continues to scale.

🎯 Board Exposure: Learn from an experienced board, including founders from of Carsales.com, Fliteboard, and Solar Bay.

💡 Innovative Culture: Be part of a collaborative, high-performing team working across diverse, dynamic industries.

  • Seniority level

    Executive
  • Employment type

    Full-time
  • Job function

    Finance and Sales
  • Industries

    Technology, Information and Internet

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