BBF Digital

The October 2024 issue of BBF Monthly presents a diverse array of thought-provoking topics, focusing on economic development, sustainability, marketing innovations, digital transformation, and leadership well-being, offering readers a comprehensive view of modern business challenges and opportunities. The edition kicks off with an extensive coverage of the Bangladesh Retail Congress and Retail Awards 2024, spotlighting the nation’s top retail leaders and groundbreaking innovations driving growth in this dynamic sector. Continuing with economic insights, Capitalism, Trade, and the Fight Against Global Poverty explores how free-market strategies can help combat poverty on a global scale. Sustainability and environmental issues take center stage with two key features. Can a COP29 Deal Clean Up Scandal-Ridden Carbon Offsets? scrutinizes the credibility of global carbon offset markets and evaluates potential outcomes of the COP29 summit. Meanwhile, Sustainability – Shaping Brands That Stand Out offers practical guidance on building sustainable brands that create lasting impact. In digital and marketing innovations, the issue delves into current trends and challenges. Scrolling Paralysis: Overcome Endless Scrolling in the Digital Age addresses the growing phenomenon of digital addiction and provides actionable strategies to combat it. Integrating Data Clean Rooms into Modern Marketing Strategies explores how businesses can navigate privacy concerns while maximizing personalized marketing. Additionally, Why Targeting Generations Is Failing Modern Marketing critiques outdated demographic marketing models and suggests a more behaviour-driven approach to audience segmentation. Healthcare and technology advancements are also featured in Innovative Solutions for Integrated Medical Life, which showcases cutting-edge innovations aimed at improving patient care and well-being. On the technology front, AI Won’t Give You a New Sustainable Advantage argues that while artificial intelligence is a powerful tool, long-term business success still relies on human creativity and strategic differentiation. Leadership and well-being are highlighted through Why Leaders Need Green Therapy: The Health Benefits of Time in Nature, which underscores the importance of nature in boosting executive productivity and mental health. The issue wraps up with an Analysis on the Work of the Nobel Prize 2024 in Economics Recipient, offering insights into research that has reshaped economic thinking. This October 2024 issue of BBF Monthly delivers a compelling blend of knowledge and strategies, equipping professionals with the tools to navigate an increasingly complex and interconnected business environment. The publication cover was designed by the country’s most prolific visual artist Ms. Nazia Andaleeb Preema, Director & Creative Editor, Bangladesh Brand Forum. #BBFMonthly

Akrum Hossain, Chief Creative Officer at POP5 has over 250 local and international awards, including from Cannes Lions, Spikes, the Effie Awards and more for his groundbreaking projects such as AgroBanking, the Child Marriage Prevention Loan, the Unwritten Story, Tally Loan Druti and the Plastic Exchange Store. He served as a speaker, jury member, and judge at Cannes Lions and led a coaching session at LIA. He was also a jury member at AdFest, MAD STARS, Creative Circle, Cannes Lions (shortlisting jury), PHNX Awards, Effie Awards, Commwards, Best TV Ads, Ciclope. At agencies like Grey Dhaka and Asiatic Marketing Communications, Akrum's leadership helped them to become Bangladesh’s most awarded, with Asiatic ranked as the country’s best agency by Campaign Brief Asia. He was also recognized globally as the first Executive Creative Director (ECD) from an underrepresented country to make Creativepool’s list of the 25 Most Influential ECDs and was hailed as the most influential ECD in Bangladesh. Over nearly two decades, Akrum has worked with both local and international brands, including Telenor, Banglalink, Reckitt Benckiser, GSK, and United Commercial Bank. His pioneering efforts have helped bring Bangladeshi campaigns to the global stage, showcasing the creative potential of his country on an international platform. #BBFBrandNews

banglalink has announced the appointment of Golam Kibria as its new Chief Digital Officer. Bringing over 30 years of experience in digital transformation, telecommunications, IT, and customer service, Kibria has held prominent leadership roles at organizations like Google, where he drove digital growth, and Accenture, where he led large-scale IT initiatives. His expertise in digital strategy, data-driven decision-making, and customer experience is expected to play a key role in advancing Banglalink’s digital innovation journey. The company looks forward to his leadership in driving impactful transformations. #BBFBrandNews

Renata PLC has shipped its first batch of Risperidone, a psychiatric disorder medication, to the USA. Manufactured in its FDA-approved facility in Bangladesh, the shipment includes 12 million tablets in 0.25 mg, 0.5 mg, and 1 mg dosages. The company is also seeking approval for higher doses of 2 mg, 3 mg, and 4 mg. #BBFBrandNews

In workplaces it is really important to establish a simple yet meaningful bridge to aid in communication, and small talk does just that for you. It simply refers to the casual conversation on unconventional topics between two or more individuals. It is also a crucial element of communication in order to break the ice and facilitate friendship or even business proposals. It further offers a chance to build trust, learn about others, and cultivate curiosity. #BBFMonthly

The biggest gripe with smartphones these days is not their performance or capabilities. Smartphones are able to achieve more than what was expected of them, and the advancement has been steep. Nowadays, we carry a smartphone that’s probably so overpowered that we don’t even push its limits with our day-to-day tasks. So, performance is not an issue. What people, especially tech enthusiasts, are complaining about is the design, the form factor, and the functionalities of smartphones, more specifically, the lack thereof. Visit the Link in the comment to read the full article #BBFBrandNews

Khondoker Tasfin Alam joins PRAN-RFL Group as Executive Director, Digital Transformation. He Brings over 20 years of experience in digital commerce, logistics, and telecommunications, he has a proven track record of success with leading multinational companies across Asia, Africa, and Europe. His extensive expertise is expected to play a key role in advancing the organization’s digital evolution. Prior to this, he served as the Chief Operating Officer of Daraz Bangladesh. #BBFBrandNews

Bangladesh Brand Forum a Think Tank and first-ever Knowledge Tech company bids farewell to 2024. We are extremely grateful for all the achievements and opportunities 2024 has brought us upon, as throughout the year BBF has gone through such transitions and reforms, that helped in the development, expansion and growth for BBF. Amidst all these changes, in 2025 our primary focus will be to upheld BBF’s core philosophy – “Inspiring the Nation”. As an organization we will continue to contribute to the betterment and development of Bangladesh, and acknowledge innovative and service driven businesses in every sector we operate. Taking the learning forward, BBF is heralding a new era to create positive impact on the industry. In 2025, BBF has undertaken 8 Capacity Building Projects (Summits), 7 Recognition (Awards), 4 Exclusive Corporate Training Sessions, creating difference in the lives of more than 100,000 industry professionals by disseminating knowledge across the sector of Leadership, Digital Marketing, Brand Communication, Financial Technology, Business Innovations and Retail. With a focus on advancing the nation's brand identity, BBF addressed critical topics such as sustainability, economic resilience, inclusive growth, and AI integration. As BBF enters 2025, it remains steadfast in fostering innovation, embracing challenges, and driving positive change for Bangladesh’s corporate and societal advancement. #BBF #InspiringTheNation

An impact accelerator led by Unilever, the UK Government and EY, today announced grants of up to BDT 10 million each for two Bangladeshi SMEs. The grant winners, selected from 50+ applicants, offer novel solutions promoting climate resilience. The two Bangladeshi climate impact enterprises are Deshifarmer, an agri-tech platform set up to support smallholder farmers struggling to access the market and facing high levels and Techno Plastic Solution tackles ocean plastic pollution by increasing collection infrastructure in coastal communities and empowering its members with training and efficient collection equipment. of food waste. Learn more: https://lnkd.in/gheNAvBZ #BBFBrandNews

Many business operations work under high-pressure environments of looming deadlines and ever-flowing work, a scenario that leaves very little room for personal welfare. This chronic pressure negates judgment, lowers employees' performance, and leads to eventual burnout after some time. It is in such a setup that something as basic as paying attention to breathing becomes applicable; it is a surprisingly effective tool in dealing with stress and boosting general wellness at work. Visit the link in the comment to read the full article #BBFMonthly