egta

📌 While audio formats continue to evolve, radio remains the most consumed audio format, delivering unmatched reach and engagement. Last week, for #WorldRadioDay, we shared the latest research and data showcasing how #radio dominates #audio consumption. Check out our full deck for more insights and argumentation - in collaboration with World Radio Alliance: https://lnkd.in/eBdgeiX8 Radiocentre, Radiocentre Ireland, Radiozentrale, RadioMedia ry

💌 Fall in love with the latest trends in multiplatform TV and audio! Whether it’s #CTV ad market, #podcast effectiveness, creative best practices, or audience shifts, this edition of Share the TV and Radio Love has the insights you can’t ignore. 🎯 Find your perfect content match – check out our list of resources.

Happy World Radio Day! 🔘 From morning news to late-night tunes, radio is there for us - informing, entertaining, and bringing people together like no other medium. As audio consumption continues to evolve, one thing remains clear: Radio is the audio leader. With its unmatched #reach, #trust and #engagement, radio continues to thrive, uniting communities and delivering real impact for brands. On this World Radio Day, we celebrate radio’s dominance by sharing the latest research showcasing how radio remains the most powerful and trusted audio platform. Discover the latest global data gathered in collaboration with the World Radio Alliance. 📥 Download here: https://lnkd.in/eBdgeiX8 #WorldRadioDay #Radio #Audio

Another year, another wave of incredible members! 👏 We’re starting the year on a high note, celebrating the new members joining the egta community. We look forward to sharing knowledge, fostering meaningful connections, and achieving great things together. Welcome aboard! RTL Hrvatska (TV), Bauer Media Group: Bauer Poland & Bauer Portugal (Radio), TV JOJ, PRISA (Radio), RADIO GROUP a.s., HRT (TV), Globo (TV), Audiohuis (Radio), Frontstage Entertainment (Radio), TV 2, TAVR Media (Radio)

Discover the latest trends and tendencies in #TV & #radio audience measurement and effectiveness research 📊 Join our upcoming Market Intelligence Meeting (MIM) on 12-13 March and learn all about the most influential #measurement initiatives shaping the industry! 📌 Register here (members only): https://lnkd.in/dBN3gK57 🔺 Special thanks to our host atmedia Kft.

▶️ What can your business do TODAY to create a lasting, positive business AND social impact? Join the session with Christina Forsgård and Dr. Martin Andree and learn how #TV can safeguard brands' long-term health and support local economies. Register here: https://lnkd.in/eeBiTJ7X

The way we consume audio is evolving, and so are the opportunities for innovation. Last week, Thierry Mars explored this shift and more at the Paris Radio Show, interviewing our members and discussing how industry leaders are adapting to new realities and listener & advertiser expectations. From on-demand content to data-driven advertising, staying ahead means embracing transformation. What’s next for radio and audio? What trends do you see shaping the industry? 👇

Media sales have evolved dramatically and will become increasingly digital, with self-service platforms and updated metrics 📲 My advice to new CEOs remains the same as that I’ve given to all hires: “Try everything but only keep what works,” says Einar Logi, CEO of RÚV Sales. 📚 Read more about how Iceland’s public broadcaster uses digital technologies to maintain ad revenues in the RedTech News magazine, p.20: https://lnkd.in/efPGXi_4

New year, new insights!   Delve into our first 2025 edition of Share the TV and Radio Love, your go-to source for the latest trends in multiplatform TV and audio.   🖥️ The evolving role of premium content 🎧 The effectiveness of podcast advertising 🎙️ AI-driven audio innovations   Subscribe now and get the latest edition straight to your inbox.  📩 https://lnkd.in/eP3BSGGj   #TV #Audio #Advertising #newsletter #creative #trends #insight

Accessibility isn’t just the right thing to do - it is a powerful opportunity for our industry. The Ad Accessibility Alliance has launched its new resource hub to help broadcasters, platforms, advertisers, and agencies make accessible advertising standard practice. This is a significant step towards creating a truly accessible advertising ecosystem where all advertising is accessible to all. As brands increasingly embrace the intrinsic value of accessibility, integrating access services can help them create more impactful ads. 🔗 Discover all resources and learn more: https://lnkd.in/euJUPmx6 #Accessibleadvertising #Accessibility #Accessible