European Music Managers Alliance (EMMA)

Celebrating a year of events, learning, and global connections! Our events brought music managers and professionals together to share knowledge, explore markets, and connect globally. 39 Events Hosted 4,281 Participants 30+ Countries Represented 57% Female or Gender-Expansive Participants 96% Highly Recommend EMMA Events Thanks so much to all participants (attendees, guest speakers…), organizations, and EMMA Members that contributed to our events and helped us shape a better and healthier ecosystem for music managers and their artists. Looking forward to exploring new and exciting paths with all of you in 2025!

Do you want to discover the unique features of a market as remote as exciting like 🇮🇸 Iceland? In our latest Market Spotlight, we discussed the Icelandic music market and how to connect your artists in the land of Björk and Gus Gus, and festivals like Iceland Airwaves, covering topics like: ·     Market Dynamics and Revenue Streams ·     Iceland's Music Scene and Collaboration Opportunities ·     Advice for Breaking into the Scene ·     Connecting with the Icelandic Music Community ·     Financial Incentives for Music Production ·     Advice for Booking Gigs in Iceland ·     Key Music Events and Opportunities If you want to connect your artists with the Iceland market, make sure to watch this session! https://lnkd.in/dm_Qm7yQ . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

In our last Hip-Hop/R&B Managers Meetup of the year, we focused on strengthening relationships with booking agents and promoters. Our guest speakers explored key topics such as: ·     Evaluating Artist Potential ·     Essential Tools for Successful Bookings ·     Understanding Commission Structures ·     Advice for Managers Entering International Markets ·     Strategies for Artist Growth ·     Misconceptions About Booking Agents ·     The Role of Agents in Career Development ·     Strategic Planning in Performance Scheduling ·     Creative Collaboration Beyond Bookings If you're looking to optimize your bookings, improve negotiation processes, and secure the best deals for your artists, this video is for you! Watch this and other videos on our YouTube channel. https://lnkd.in/dvbbp8Cz . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

In our last Rock/Metal Managers Meetup of the year, our guest speakers spoked about the obstacles they've faced in the music industry, particularly regarding diversity and accessibility. ✅ Some of the key topics discussed included: ·     Diversity in Rock/Metal vs. Indie Genres ·     Barriers for Disabled Artists ·     Understanding Diverse Needs in Touring ·     Motherhood vs. Career Choices ·     Creating a Supportive Environment ·     Addressing Disability in the Industry ·     Inclusion and Diversity ·     Addressing Safety Issues You can check this and other videos on our ⏯️ YouTube channel. https://lnkd.in/dwFYPG8Z . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

⭕ EMMA leads call for changes to withholding tax to reduce barriers for touring artists! Today EMMA launches a campaign for a new European vision for touring that reduces the time-consuming and costly barriers for touring artists produced by withholding taxes. Highlighting that US artists benefit from generous exemptions when touring Europe, creating an unfair playing field. With a letter addressed to the 🇪🇺 European Parliament we ask MEP's and the European Commission to support changes to the system to nurture a more competitive and harmonised European music ecosystem. This call is co-signed by IAO Music, IMPALA Independent Music Companies Association, FIM, EMEE - European Music Exporters Exchange , Live DMA and Liveurope. Want to get involved?  ·    Read the call ·     Share with policy makers ·     Submit your evidence 👉 Read the letter here:  bit.ly/EMMA_WHT . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Level up your career as a Music Manager and foster your artists’ success 🌟 The Career section of the EMMA Knowledge Center includes: ✅ Templates for contracts and collaboration agreements. ✅ Networking tips to expand your industry connections. ✅ Resources to build and manage successful artist relationships. Boost your career development entering our Knowledge Center: https://lnkd.in/drxvhWTP MMF (Music Managers Forum) mica - music austria On the Move Keychange EMEE - European Music Exporters Exchange Musicians' Union Music Ally . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Our latest Electronic/Dance Managers Meetup focused on how PR strategies can enhance artist promotion and visibility, helping to create buzz around releases, gigs, and artist profiles. During the session, our guest speakers explored key topics such as: ·     Challenges in PR Strategies ·     Understanding Timelines in PR Outreach ·     Timing and Strategy in Artist Promotion ·     Budget Considerations in Promotion ·     Understanding Media Buying ·     Collaboration Between Managers and PR Teams ·     Understanding Artist Engagement ·     Common Mistakes in PR Management ·     Understanding Media Relationships    If you’re looking to improve your artist’s visibility, refine their promotional strategy, and boost their positioning in the industry, don’t miss the video of the session! 📹 Watch it now on our YouTube channel and take your PR game to the next level! https://lnkd.in/d2qPTRJi . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Don’t miss our final Hip-Hop/R&B Managers Meetup of the year! This time, we’re bringing you practical tools to help strengthen relationships with booking agents and promoters. Meet our guest speakers: ·      Thomas Ovesen – CEO, All Things Live Middle East ·      Tobi M – Manager, Spacebound/ Nippa ·      Jackie Jackpot - Founder, Curator, Booker, DJ – Malavida • Dotun Bolaji - Booking Agent, Primary Talent International Get ready to explore key strategies for: ·     Optimizing contracts and documentation ·     Mastering negotiation tips ·     Securing the best deals for your artists Level up your skills and ensure successful deals and collaborations! Save the date: Tuesday, December 10. Register here! https://bit.ly/3AJkOY9 . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

There are probably many aspects of Iceland's music industry that you don’t yet know about and are eager to discover. To provide insights into this small but prolific market, including a mapping of its music scene, collaboration opportunities and valuable connections, we’ve gathered an excellent group of guest experts: Nick Knowles - Artist Manager, KxKn Management Leifur Björnsson - Advisor Iceland Music Colm O'Herlihy - Music Supervisor / Co-founder, I N N I Brynja Guðmundsdóttir iceland sync - Head of Publishing & Sync, Iceland Sync Creative If you want to learn more, save the date, Wednesday, December 11, and sign up now here! https://bit.ly/4eBRqRp In cooperation with our friends from EMEE - European Music Exporters Exchange . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Did you know that touring contributes significantly to CO₂ emissions? As managers, we have the power to drive change. The Environmental section of the EMMA Knowledge Center provides: ·     Tools to calculate and reduce your carbon footprint. ·     Guides for eco-friendly touring practices. ·     Examples of sustainability initiatives from within the industry. Take the first step toward sustainability! Explore more here! https://lnkd.in/drxvhWTP . . Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.