GroupM Belgium

Awesome job alert! 🤗 We’re expanding our GroupM Audio Team and are searching for an Audio Executive. 🔈🎤🎧 Reach out to our Head of Audio: nathalie.vanderlinden@groupm.com if you’re interested in receiving more info/job description.

As we approach the close of 2024, it’s time to reflect on our journey and plan for the exciting opportunities ahead. One team, one dream! 👊🏻🤩 Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium WPP Gino Baeck Els Thielemans Bart DE PAUW Sergio Ferri Michel Ferro Suzanne Stroobants Thierry Brynaert Adelio Pollice Thomas De Greef Gaël Thoreau Elodie Usai Pierre-Henri Plennevaux Nathalie De Nil

📣 To mark World Mental Health Day and emphasize the importance of prioritizing the well-being of our people, GroupM will close its offices globally tomorrow (Friday, October 11th) giving everyone a well-deserved break. While mental health is influenced by numerous factors, many of which are beyond our control, small and consistent actions can significantly enhance our mental well-being. Find out how some of our 350+ Allies will be spending their extra day off, and ask yourself, what one small action will you take to prioritize your well-being? 🤔 #WorldMentalHealthDay 💙

“Is a baseline as important in b-to-b as in b-to-c?” 💬 We set course to the 3rd STUDIO UNPLUGGED videocast of the year. Roel Palmaerts was DJ host, swapping places with Bart DE PAUW, guest speaker of the day. 🎙️ Our captains talked about the last research chapter of our SHIP triplets. Beside the annual in-depth analysis and monthly tracker, we launched the 1st edition of the biennially SHIP Brand Personality survey. ⛵ Let’s dive into the most important staff members results: 💡 Brand personality: The sales houses have very diverse Brand Personalities. There is no ideal brand personality when comparing personality maps with performance scores. It is key to be true to your own positioning and be coherent in all actions that are undertaken.   💡 Baseline attribution: The slogan of the sales house is crucial. It tells the story of what they stand for, what makes them different and how they want to be recognised. It helps to underline the Brand Personality. Only 9% of our staff can identify an actual baseline. Of those familiar with the sales house, only 37% attribute the slogan correctly (averagely sure). 1/3 don’t even have a clue. Still a lot of work for the sales houses, to get the claim TOM. 💡 Visibility MARCOM sales houses: The best noticed touchpoints are personalised emails, in-company presentations, and the website of the sales house. The social media strategy (organic reach) needs to be reinforced by paid social to get sufficient impact. 💡 Quality MARCOM sales houses: The average satisfaction is 6/10, all touchpoints combined. This score should be improved! Website and market presentations score best; social media, newsletter and social activities need to be optimised. 💡 The communication topics that our staff loves: Food for thoughts is crucial for our staff. They love insights and learnings (research), cases (effectiveness & creativity) and opportunities (data & advertising formats). Certainly, towards the generalists. The specialists or tactical teams are relatively more in favour of being alerted on brand opportunities, operational optimisation, but equally triggered by the relational. 💡 Touchpoints and formats of preference: In-company presentations, personal e-mailings, and the newsletter are beloved touchpoints. Personal emailing is more for invitations & promos. Webinars come in the 4th place with focus on insights & data. The favourite communication formats are product demos, videos, masterclasses or webinars, interactive tools, white papers, and infographics. The latter is very much appreciated by the generalists, the newer digital formats by the online specialists. Are you a sales house and want to know more about this research, reach out to Bart DE PAUW or Roel Palmaerts. Watch the interview below and find out more together. 👀 #GroupMunpluggedStudio #studio #dataandinsights #SHIP #brandpersonality EssenceMediacom Belgium Wavemaker Belgium Mindshare Belgium

“Is a baseline as important in b-to-b as in b-to-c?” 💬 We set course to the 3rd STUDIO UNPLUGGED videocast of the year. Roel Palmaerts was DJ host, swapping places with Bart DE PAUW, guest speaker of the day. 🎙️ Our captains talked about the last research chapter of our SHIP triplets. Beside the annual in-depth analysis and monthly tracker, we launched the 1st edition of the biennially SHIP Brand Personality survey. ⛵ Let’s dive into the most important staff members results: 💡 Brand personality: The sales houses have very diverse Brand Personalities. There is no ideal brand personality when comparing personality maps with performance scores. It is key to be true to your own positioning and be coherent in all actions that are undertaken.   💡 Baseline attribution: The slogan of the sales house is crucial. It tells the story of what they stand for, what makes them different and how they want to be recognised. It helps to underline the Brand Personality. Only 9% of our staff can identify an actual baseline. Of those familiar with the sales house, only 37% attribute the slogan correctly (averagely sure). 1/3 don’t even have a clue. Still a lot of work for the sales houses, to get the claim TOM. 💡 Visibility MARCOM sales houses: The best noticed touchpoints are personalised emails, in-company presentations, and the website of the sales house. The social media strategy (organic reach) needs to be reinforced by paid social to get sufficient impact. 💡 Quality MARCOM sales houses: The average satisfaction is 6/10, all touchpoints combined. This score should be improved! Website and market presentations score best; social media, newsletter and social activities need to be optimised. 💡 The communication topics that our staff loves: Food for thoughts is crucial for our staff. They love insights and learnings (research), cases (effectiveness & creativity) and opportunities (data & advertising formats). Certainly, towards the generalists. The specialists or tactical teams are relatively more in favour of being alerted on brand opportunities, operational optimisation, but equally triggered by the relational. 💡 Touchpoints and formats of preference: In-company presentations, personal e-mailings, and the newsletter are beloved touchpoints. Personal emailing is more for invitations & promos. Webinars come in the 4th place with focus on insights & data. The favourite communication formats are product demos, videos, masterclasses or webinars, interactive tools, white papers, and infographics. The latter is very much appreciated by the generalists, the newer digital formats by the online specialists. Are you a sales house and want to know more about this research, reach out to Bart DE PAUW or Roel Palmaerts. Watch the interview below and find out more together. 👀 #GroupMunpluggedStudio #studio #dataandinsights #SHIP #brandpersonality EssenceMediacom Belgium Mindshare Belgium Wavemaker Belgium

Awesome job alert! We’re expanding our Hogarth team and are searching for a DIGITAL PRODUCTION PROJECT MANAGER. Reach out to Gaël or Gino if you’re interested in receiving more info/job description.

“Did the video streaming market recover or not?” 📺 GROUPM IS BACK with its second STUDIO UNPLUGGED session of this year! 🙌🏼 In a renewed setting 🎙️, our DJ host Bart DE PAUW welcomed our in-house streaming expert, Tim Annoni. The setting may have changed, but the content stays as interesting as always. They discuss the hot of the press results of our latest Belgian Video Streaming Monitor. The streaming market remains as hot as ever and seems to be constantly evolving, just look at the (upcoming) launches of VTM GO+ and HBO MAX or the introduction of bundles. No better moment thus to take you on our journey through the streaming landscape with the latest findings of the 6th edition of our Belgian Video Streaming Monitor: 💡 69% of the Belgian population has at least one subscription in the household, meaning the Belgian SVOD Market recovers after last year’s recession with a 9 percent point uplift 💡 Netflix remains largest platform, with 52% subscribers, but the big runner up is Amazon Prime settling not less than for a steady 3rd position 💡 30% of the Belgian population has quit at least one subscription in the last 12 months; for an average streaming service the percentage is around 23% 💡 Among the churners there is a 38% resubscription rate; that is why we talk about nomadic subscriptions seen the volatile character 💡 71% of the Belgian population is interested in a bundling solution, but there is no one size fits all … and maybe lifestyle bundles are more intelligent over time 💡 5.7% of the Belgian population is potentially interested in an HBO MAX subscription, which should not hurt Streamz too much 💡 In the future, our best estimate based on the current data, is that the streaming market could positively evolve to 75% bringing the Belgian market closer to the 80% in the US Watch the interview below and let’s find out together. 👀 💬 Read the full report and discover most important learnings: 📜 https://lnkd.in/eVTsq_qn (open link) 📜 https://lnkd.in/e9ZQDMBp (abo only) 📜 https://lnkd.in/ez3rYRtE (abo only) #GroupMunpluggedStudio #studio #dataandinsights #videostreamingmonitor #streaming #video #groupM Wavemaker Belgium Mindshare Belgium EssenceMediacom Belgium

Hard work pays off! 🤩 GroupM returned home with no less than 9 trophies for our 3 agencies, including the title of Media Agency of the year for Mindshare! 🏆🏆🏆🏆🏆🏆🏆🏆🏆 Mindshare Belgium also won Silver in Best Use Native & Content with “Magical Sinterklaasfeest” for bol. 🥈 Wavemaker Belgium did even better: twice Gold for Best Long Term Media Strategy for AXA (Know you can) and in Best Use of Data for Telenet (from Database to Data Based). 🥇🥇 EssenceMediacom Belgium did not have to underperform and won all colours of metal: Gold for Best Media Strategy with Proximus (I’ve got the fiber), Silver for Best Creative Media Use for Christelijke Mutualiteit - Mutualité Chrétienne on Only Fans Really?) and Bronze for Best Use of Native & Content for Adidas (Club Originals). 🥇🥈🥉 And last but not least, GroupM Belgium took twice Gold in Research with its Recession Monitor and with its Incrementality Experiment in Innovation & Development. 🥇🥇 We couldn’t be more proud of our people and grateful to our clients and partners for their trust and support! #AMMA2024 #awards #innovation #strategy #creativity #media #advertising

Yesterday, we launched our very first GroupM Social Gathering with 27 social experts. 🤩 Our goal was to foster a community where we could get to know each other, share successful case studies, guidelines and innovative projects across teams for inspiration, practice our presentation skills in front of large audience and create synergies. We look forward to including our Programmatic Teams and expanding our expert pool to over 35 individuals. Stay tuned for updates on our next session! 🤗 Wavemaker Belgium Mindshare Belgium EssenceMediacom Belgium Michel Ferro Amélie Vanderlinden Mohamed Farg Wendy Marchand Dominika Smetek Thomas Pardo Claire Magnette Alicia Van Steen Laura Borsen Alexis De Raedemaeker

Ridiculously proud of our teams, several cases nominated at the Amma Awards 2024! 💪💪💪 EssenceMediacom Belgium - Best Creative Media Use -> CM, On Onlyfans… really - Best Media Strategy -> Proximus, I got the Fiber - Best Use of Native & Content -> Adidas, Club Originals Mindshare Belgium - Best Media Strategy -> Kruidvat, XMas - Best Use of Native & Content -> Bol, Magisch Sinterklaasfeest Wavemaker Belgium - Best Use of Data -> Telenet, From Database to Data-Based - Best Use of Performance Marketing -> Friesland Campina, Valess Trial Boost thanks to mPrecision Data GroupM Belgium D&I - Media Research of the year -> Recession Monitor - Innovation & Development of the Year -> Incrementality Experiment June 6th will be a very exciting day! Fingers crossed, may the best win! 🌟 #AMMA #CommPass #nominations #dataandinsights #groupm #marketing #advertising #strategy #creativity #innovation #data #research #media #awards #WPP CommPass Gino Baeck Bart DE PAUW Els Thielemans Suzanne Stroobants Thierry Brynaert