IPG Mediabrands Belgium

What a glorious evening! Can someone pinch us? 🍾 Last night at the IAB Mixx Awards 2024 our digital agency KINESSO, powering IPG Mediabrands’ agencies Initiative and UM, took home 4 awards! A true testament to the great work that has been delivered over the past year, the first year of KINESSO’s existence. We re-imagined how we service our advertisers in digital marketing through a client-centric and unified offering by creating KINESSO at the beginning of this year. Already being able to celebrate our successes with our wonderful clients and team members feels unreal! Thanks to BAM - Belgian Association of Marketing for organizing this great event, to the judges for awarding us, to everyone at IPG Mediabrands for being the coolest bunch of people you can image and our clients for their trust, commitment and collaboration! 🥇 for our home-made, proprietary planning tool Bridge in the category Best Belgian Marketing Tool 🥇for STIB-MIVB in the category Best Performance Campaign 🥈for Colruyt Group and Boni in the Category Best Native Advertising 🥈 for TVH in the category Best Search Advertising IPG Mediabrands KINESSO

Aveve komt terug thuis bij UM/ IPG Mediabrands 🎉🎉🎉 Na een lokale competitie, begeleid door fma Belgium, vertrouwt Aveve, zijn Belgisch full funnel mediabudget toe aan UM Belgium, onderdeel van IPG Mediabrands. Aveve was al klant bij UM/ IPG Mediabrands voor het uitredend bureau Wavemaker. Het contract start vanaf januari 2025. ”Het gaat om een mooi en authentiek Belgisch merk waar we hele mooie dingen mee kunnen doen. Onze mensen staan te popelen om te starten en Aveve verder te doen groeien op mediavlak," zegt Nathalie L'Hoir, managing director van UM. “Het was een intens en leerrijk proces de voorbije maanden. We wensen iedereen te bedanken voor de geleverde inspanningen. UM/ IPG Mediabrands heeft de juiste klemtonen weten te leggen en zodoende het team overtuigd. We kijken heel erg uit naar de samenwerking en gaan er direct invliegen om onze strategie verder te vertalen naar media,” vult Emilie Deconynck, head of marketing bij Aveve, aan.

🎥 Another Insightful Event by IPG Mediabrands: “From Broadcast to Stream” A warm thank you to Jeroen Bronselaer and Jean-Paul Philippot for their enlightening participation this week at Dolce, where we explored the evolving landscape of Belgian audio-visual media. Event Highlights: Local Collaboration: In Belgium’s tight-knit market, cooperation among broadcasters and synergy with local media and advertisers is essential. Government support can also provide a significant boost. Overcoming Data Challenges: Our commitment to local content is strong, yet improved data sharing is crucial to unlock deeper insights. Enhancing Storytelling: Broadcasters remain crucial for advertisers but need to elevate their storytelling to more effectively showcase brands. We kicked off the event with an engaging introduction by Danny Devriendt, who traced the evolution from the earliest films to today's giants like YouTube and META. Belgium may be small, but our impact is huge! Our local channels not only produce exceptional content but also reach a wide audience. Emphasizing unity, as IPG Mediabrands does—collaborating as one team with one voice—makes us significantly stronger. Let's stay optimistic about our future in media innovation! #BelgianMedia #Collaboration #Storytelling #IPGMediaBrands

On Tuesday October 1 we’ve invited Jeroen Bronselaer (CEO Play Media) and Jean-Paul Philippot (Administrateur Général RTBF) to discuss the fast-evolving world of TV and visual content consumption. The debate will be joined by Karel Goethals and moderated by Danny Devriendt. There are still some places left, register now! (link in 1st comment).

Today is UM Global Impact Day, together with colleagues around the world, we are volunteering in our community to make a Better World. You can find us in 'Le Bateau Ivre', a non-profit organisation helping children in need. Thanks for hosting us 🙏🏽 #UM #UMImpactDay #UMBetterWorld UM Worldwide

Very proud to be the winner of the Var Agency Cup competition 🎉🎉 Thanks Var for coming to our offices, we had a blast ⚽⚽ #agencylife #teamwork #winningteam

Last Thursday we celebrated Diversity Day at the office! We organised 4 workshops given by our own Mbees. Thanks Zhaoci W. for teaching us the basics of Mandarin Chinese, thanks to Cathy Dimora for sharing her experience and helping us to find our own name sign, thanks Benjamin BONNET for letting us taste and play some of Brittany’s finest and thanks Rim Driouich for sharing some delicious Moroccan recipes! We had a wonderful day! #diversity #diversityday #inclusionmatters #workshops #diversityinaction

'Let's focus on supporting our own community and democracy', read more about this and Karel's view on the Belgian medialandscape in the article below 👇🏽👇🏽👇🏽 #supportlocal #Belgium #publishers

We've already had an inspiring morning at UBA Belgium Trends Day today! Looking forward to the afternoon sessions! #TrendsDay #inspire #learn #marketing #media

Thank you bol Agency Team for coming over to Hoeilaart. We loved the insights, training and certificates! Being accelerated over a delicious lunch, we've had worse Wednesdays 😃.