Human8

What an incredible day at our event with dentsu consult! ✨We explored the exciting intersection of sustainability and AI along with FamilyMart and Fubon Bank. Thank you everyone who joined us, making the AI workshops we host an extremely valuable and unique experience each time. We hope you enjoy the process as much as we do, understanding consumer insights on a deeper level and creating new ideas together! 🚀 #Sustainability #AI #Innovation

As a key contributor to our latest trend report, Content Marketing Director Katia Pallini brings a unique perspective on What Matters. 🔍 Katia shares her take on one of this year’s most thought-provoking insights: the growing appreciation for ‘Embracing Boredom’. In a world that often glorifies constant activity, this trend underscores the value of creating intentional moments of stillness and introspection. This shift reflects a deeper desire to reclaim control, find fulfilment in life’s small moments and rediscover balance amidst uncertainty. ⚖️ Curious to dive into more transformative insights? Pre-register now and be ready for the launch of What Matters 2025! 👉 https://lnkd.in/epUGrBjp #2025consumertrends #consumertrendreport #whatmatters

🚨 New webinar alert 🚨 Join our EMEA webinar on January 30, where we will unpack our global 'What matters 2025' report and look at the trends shaping consumers and brands today. 📅 Thursday, 30 January (3PM - 4PM CET) 🎙️ Katia Pallini & Josh Barazetti-Scott 🌏 APAC and NA sessions also available Register here and uncover what truly matters to people today and their expectations for brands: https://lnkd.in/gh9kTRhb #whatmatters2025 #dowhatmatters #trendreport #webinar

Parenting today is evolving – and Gen Z parents are leading the way with care and intention. 💚 In her blog, 'The Gen Z Guide to Parenting', Pauline Herbert explores how this generation is prioritising emotional well-being, resilience and individuality in raising their children. For brands, it’s a call to go beyond products and offer meaningful support that helps families thrive. Whether it’s encouraging creativity, building emotional intelligence, or fostering connection, there’s an opportunity to create lasting value. Discover how Gen Z parents are reshaping parenthood and the role brands can play in their journey 👉 https://lnkd.in/eNnBctvB #dowhatmatters #genzparenting #parentingtrends

We hope you have enjoyed the past few days diving back into our previous trend reports! We love sharing an annual report and seeing the shifts in consumer trends and behaviour over time and leveraging these insights to drive meaningful change ✔️ We’re one week out from launching our 2025 What Matters report -this year the focus is on redefining fulfilment and understanding what this means to people going forward. Can’t wait to hear what you think! You can still pre-register for the report here 👉https://lnkd.in/e7TNvGvC #dowhatmatters #consumertrendreport #2025consumertrends

Bravo to our Sydney team and thank you Foodbank Australia !👏

📢 Ready to revolutionize sustainability with AI? Don't miss out on this exclusive interactive AI workshop to dive into real-world corporate sustainability and consumer insights with Dentsu Consult in Taiwan, featuring special guests from FamilyMart and Fubon Bank! Date: December 11, 2024 Time: 1:30 – 5:30 PM Location: Humble House Taipei, No. 18 Songgao Rd, Xinyi District, Taipei City Secure your spot now and dive into the endless possibilities of innovation! 🌱🤖 https://lnkd.in/eczP6EfW #Sustainability #AI #Innovation

Similar to 2023, the 2024 edition of our trend report focussed on what we expect from brands, with themes like ‘Negative Fuel’ and ‘Flip the Script’ pointing to a collective drive for transformative impact. Individuals and brands alike began to adopt bold approaches for tackling longstanding issues – is this something we’re still seeing today or has the pendulum swung the other way? Check out our 2025 consumer trend report, available for pre-register now! 👉https://lnkd.in/eaw6PwfT #dowhatmatters #consumertrendreport #2025consumertrends

In our 2023 What Matters report we really focused on what consumers wanted to see from brands – with expectations driving more meaningful and integrated experiences that cater to individuals’ broader social and environmental values 💚 Today, we’re still seeing the desire for interconnectivity, but does this still look the same? Pre-register for our 2025 trend report to find out more! 👉https://lnkd.in/eKKv4sNx #dowhatmatters #2025consumertrends #consumertrendreport

Your online research community’s winning formula: involving the right people for the right task. 🏆 When it comes to online research communities, success is all about engaging the right people at the right time. Our approach brings together “Illuminators” who share unique perspectives, everyday consumers who provide broad insights, and changemakers on the cultural edge who drive fresh thinking. It’s this synergy that generates truly powerful insights and fuels brand innovation. 🚀 From exploring lifestyle needs to amplifying underrepresented voices, these communities don’t just gather data - they build authentic connections and reveal what really matters to people. This diverse mix of voices is what turns insights into action, helping brands stay relevant and responsive. Ready to see what an online research community can do for your brand? 👉 https://lnkd.in/eXKPqDFW #dowhatmatters #insightcommunities #consumerinsights