Human8

Last month, we wrapped up our very own Festival of AI! 🎉   In 2024, we committed to expanding our AI offering, and as we look ahead to 2025, our teams are focused on taking things to the next level - pioneering bold ideas and practical applications that transform the work we do on a daily basis. 💥   Whether you’re an AI trailblazer or just starting your journey, the festival offered something for everyone. It’s all about progressing to the next step - enhancing expertise, building confidence and integrating AI into everyday practices.   We asked some of our attendees to share their experiences. Swipe to see what their highlights and key takeaways were from the event and how the insights continue to make an impact. 🙏   #dowhatmatters #humansofhuman8 #AIinMR

Trend reports are everywhere this time of year - but how do you turn those insights into tangible outcomes for your brand? In our latest blog, we explore three practical ways to make trends work for you: 1️⃣ Brand strategy & (re)positioning: use cultural insights to stay relevant, like KitKat’s “Break Better” campaign, inspired by Gen Z’s need for high-quality breaks. 2️⃣ Customer experience: shape experiences that resonate, as Haleon did by redefining ageing through the lens of the ‘Silver renaissance’. 3️⃣ Innovation: spark fresh ideas and co-create solutions, just as Mars Snacking and L’Oréal R&I leveraged trends to fuel product development. Trends aren’t just predictions - they’re a springboard for brand growth, enhanced customer connections and ground-breaking innovations. Ready to take action? Dive into the blog and kickstart your next move with our What Matters 2025 report 👉 https://lnkd.in/euXJnq8w #dowhatmatters #consumertrends #trendreport

As we move into 2025, how we define success and joy is evolving. People are turning toward authenticity, connection, simplicity and small joys to find deeper fulfilment in life. In our latest blog, we spotlight four trends shaping this shift: 💭 Reflective contentment – Moving beyond comparison culture to embrace self-acceptance. 🤝 Depth over distance – Prioritising meaningful relationships over surface-level connections. 🎯 Curated choice – Simplifying decisions to focus on what truly matters. 🌟 Micro joy – Celebrating life’s small but powerful moments of happiness. These trends aren’t just reshaping lives – they’re transforming how brands engage with their audiences. From Colgate-Palmolive's campaign redefining smiles to The Coca-Cola Company's joyful storytelling, the opportunities to connect meaningfully are immense. What does success mean to you in 2025? Read more in the full blog 👉 https://lnkd.in/eVzj4U2j Let’s redefine fulfilment together. #dowhatmatters #consumertrends #redefiningfulfilment

We’re heading to the Market Research Society (MRS)'s AI: Powering Up Insights event! 📍 Join us for "Taste the Future: Avara's AI-Driven Approach to Poultry Innovation" 🗓 When: 09:40 AM, 23rd January 2025 Discover how we partnered with Avara Foods to transform poultry innovation using AI. We’ll showcase how AI-generated ideas, combined with consumer feedback, enhanced Avara’s product pipeline and strengthened retail partnerships. 📌 Speakers: Sarah Brown, Avara Owen Tudor, Elin Barry, Maria Trikalioti, Human8 Book your spot now! 👉 https://lnkd.in/e5XwZfs7 #dowhatmatters #innovation #AIinMR

👋 Join us in welcoming our new US Managing Director to Human8! Yesterday we announced the appointment of Niels Neudecker, PhD. With over 15 years experience, Niels is a proven leader who has driven success at industry giants such as Walmart, Kantar and GfK. He’s passionate about blending AI and human insights to shape the future of market research, and we couldn't be more thrilled to have him on board. Read the full announcement here 👉 https://lnkd.in/e8BYiZfY #dowhatmatters #humansofhuman8

✨ Katia Pallini, key contributor to Human8's global trend report 2025, will be on the virtual stage of UBA Belgium on 6 February. She will share an early look at the trends shaping consumers and brands today, with exclusive insights from 800 Belgian consumers. Register today and discover how people are rewriting the rules of happiness, purpose, and connection — and what they expect from brands. 🔗 https://lnkd.in/ecBn9bg4 We hope to see you there! #2025consumertrends #consumertrendreport #whatmatters

What do people want from their banks today? Simplicity, control, connection – and even joy. 💡 As highlighted in our What Matters 2025 report, consumers are shifting towards intentional living across all aspects of their lives. This also means their relationships with money are evolving. From financial mindfulness to gamified tools, brands are being called to step up, creating meaningful, empowering experiences that align with modern lives. Here's how: 🔹 Mindful money – Tools like Allo and Rocket Money simplify financial habits for peace of mind. 🔹 Curated well-th – Personalised platforms like Revolut are giving users autonomy and control. 🔹 Rewarding relationships – AI-driven tools like Cleo are blending empathy, humour, and connection. 🔹 Feel-good finance – Brands like Monzo Bank and CRED are injecting joy into everyday money management. The financial industry is moving beyond transactions to deliver purpose and empowerment. Is your brand keeping up? Read more 👉 https://lnkd.in/e3JdDcpR #dowhatmatters #consumertrends #financialservices

🚨 New webinar alert 🚨 Join our APAC webinar where we will unpack our global 'What matters 2025' report and look at the trends shaping consumers and brands today. 📅 Thursday, 16 January (11 - 11:30 AM SGT) 🎙️ Jen Liu & Matthew Jorgenson 🌏 EMEA and NA sessions also available Register here and uncover what truly matters to people today and their expectations for brands: https://lnkd.in/e5FMpDzU #whatmatters2025 #dowhatmatters #trendreport #webinar

🎶 On the twelfth day of trends… 🎶 For our final trend, we’re flipping the script on getting older. 71% of people believe ageing is an opportunity to reinvent themselves. This divergence highlights a crucial dialogue about how we view life’s later chapters, with many rejecting its perceived limitations and instead, embracing it as a ‘Silver Renaissance’ - a time of growth, meaning and personal fulfilment. 🌱 A growing focus on prioritising physical and mental well-being means people are entering later stages of life with a feeling of optimism and possibility. 🦋 We hope you’ve enjoyed our 12 days of trends series that offers a glimpse into the exciting shifts shaping the future ahead. You can dive into all of the trends we’ve covered in our full report here 👉 https://lnkd.in/epUGrBjp #12daysoftrends #consumertrendreport #dowhatmatters

🎶 On the eleventh day of trends... 🎶 In a world driven by instant gratification, we’re seeing a renewed appreciation for high-quality craftmanship and the art of doing things by hand. ✍️ While technology effortlessly simplifies our lives, 65% of people now place greater value on craftmanship over automated processes. It’s not just about the final outcome or product, but the sense of achievement, creativity and connection that comes from creating something from scratch. Far from replacing it, technology is only making the human touch more valuable. Find out more about the revival of ‘Crafted Convenience’ in our latest trend report 👉 https://lnkd.in/e4JVAtbe #12daysoftrends #consumertrendreport #dowhatmatters