Hybrid BrandZ’s cover photo
Hybrid BrandZ

Hybrid BrandZ

Software Development

Streamline Your Creative Process

About us

Hybrid BrandZ is at the forefront of innovation, delivering exceptional solutions tailored for the consumer packaged goods (CPG) sector and brand managers around the globe. Our flagship offerings include Artflow, a comprehensive artwork management solution designed specifically for brands and CPG companies, and IC3D, an advanced tool that creates virtual 3D packaging mockups at the speed of imagination. Located in Belgium, Hybrid BrandZ operates as the brands business unit of Hybrid Software, reinforced by a global team of dedicated sales and support professionals. This strategic alignment empowers our clients to optimize workflows, ensure brand consistency, and realize creative excellence across all channels. By leveraging the comprehensive Hybrid Software portfolio and our innovative technology stack, BrandZ is committed to driving continuous innovation and delivering unparalleled results for our customers.

Industry
Software Development
Company size
201-500 employees
Headquarters
Merelbeke
Type
Public Company
Specialties
Digital Asset Management Software, Packaging Management, Enterprise Software, Artwork Validation System, Consumer Packaged Goods, and B2B Software

Locations

Employees at Hybrid BrandZ

Updates

  • 🇲🇽 𝗛𝘆𝗯𝗿𝗶𝗱 𝗕𝗿𝗮𝗻𝗱𝗭 𝗶𝘀 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗟𝗮𝗯𝗲𝗹𝗲𝘅𝗽𝗼 𝗠𝗲𝘅𝗶𝗰𝗼 𝟮𝟬𝟮𝟱! We’re excited to showcase our cutting-edge solutions for brand owners, retailers, and the entire packaging ecosystem. As part of Hybrid Software, Hybrid BrandZ is transforming artwork management and product visualization to accelerate go-to-market strategies and set new packaging trends. 🌟 What to Expect at Stand C87:  𝗔𝗿𝘁𝗳𝗹𝗼𝘄 – Our SaaS-based artwork management solution for seamless collaboration and faster approvals. 𝗶𝗖𝟯𝗗 – Photorealistic 3D packaging visualization and prototyping, fully integrated with PACKZ and CLOUDFLOW. 𝗛𝘆𝗯𝗿𝗶𝗱 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲'𝘀 𝘀𝗺𝗮𝗿𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 – Solutions to help brands and retailers launch products faster with precision and efficiency. 📅 Meet us in Guadalajara! Schedule a demo with Heath Luetkens and experience the future of packaging firsthand. 🔗 More info: https://lnkd.in/ezqHq9WD #LabelexpoMexico #PackagingInnovation #ArtworkManagement #3DVisualization #BrandSuccess

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  • 🌱✨ Heath Luetkens from Hybrid BrandZ will be at Natural Products Expo West in Anaheim, CA, and is available for meetings March 4th - 6th! 🌿 If you're passionate about sustainable packaging, enhancing brand integrity, or speeding up your go-to-market strategy, this is your chance to connect with a leader in innovative brand solutions. At Hybrid BrandZ, we’re revolutionizing how natural brands manage packaging, approvals, and creative execution—helping you stay true to your values while thriving in a competitive market. Let’s explore how we can support your mission to deliver authentic, eco-conscious products to your community. Schedule a meeting with Heath today and let’s grow together! #HybridBrandZ #NaturalProductsExpo #ExpoWest #SustainablePackaging #BrandInnovation #NaturalProducts #EcoFriendlyBrands #HybridSoftware

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  • Join Heath Luetkens from Hybrid BrandZ and Sean Hampson from Hybrid Software as they’ll be on-site giving live demos and sharing how our innovative solutions can boost efficiency, sustainability, and profitability. 📅 When: February 25–26, 2025 📍 Where: Fox Cities Exhibition Center, Appleton, WI 👉 Schedule a meeting with them or just drop by—we’d love to connect with you! 🔗 Learn more here: https://lnkd.in/eNQSZNVA Let’s innovate together! 💡 #5PShowcaseExpo #HybridSoftware #HybridBrandZ #iC3D #Artflow #Sustainability #Efficiency

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  • 🌍 𝗛𝘆𝗯𝗿𝗶𝗱 𝗕𝗿𝗮𝗻𝗱𝗭 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗻𝗴 𝗮𝘁 𝗗𝗮𝗶𝗿𝘆 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝟮𝟬𝟮𝟱! 🥛 Denmark’s dairy sector is a global leader in efficiency and sustainability, making Copenhagen the ideal host for The Dairy Innovation Strategies 2025. This key industry event brings together experts to exchange insights on sustainability, market trends, and cutting-edge technologies shaping dairy production, processing, and packaging. Join Igor Vandromme and Cédric Dauphin to see how Hybrid BrandZ simplifies packaging workflows. With Artflow brands can streamline approvals, ensuring compliance, and accelerating time to market while maintaining the highest quality standards. With iC3D, brands can visualize dairy packaging in real-time, making instant design changes and approvals without the need for costly physical prototypes. 📅 26-27 March 2025 📍 Copenhagen 🔗 https://lnkd.in/eKSACwr4 Join us! #DairyInnovation #PackagingTech #SustainableDairy #HybridBrandZ

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  • Congratulations to the entire team on this incredible achievement! 👏 It was a pleasure for Hybrid BrandZ, the business unit of Hybrid Software, working with you on this project. In an era where physical and digital experiences intertwine, cross-industry collaboration has never been more vital. Seeing Project Halo – The Art of Blending come to life has been truly inspiring. A huge thank you to Diageo's innovation team, and all our partners who played a pivotal role in this journey. Your dedication and creativity have led to well-deserved recognition: 🏆 Global INNIES Award – “Forging New Frontiers” 🤖 The Lovie Awards – “Best Integrated Use of AI” 🎉 PAC Global Awards – “Best in Show” Well done, Diageo. Well done! #TheArtOfBlending #Innovation #Collaboration #AI #Packaging #Recognition #BrandOwners

    View profile for Will Harvey

    Senior Innovation Manager - Global Breakthrough Innovation @ Diageo

    In the ever-blurring lines between physical and digital spaces, collaboration across disciplines and industries has become even more crucial. Paul Horton, myself, and the entire innovation team at Diageo want to express our heartfelt gratitude to our esteemed partners who played a pivotal role in bringing the ART OF BLENDING “Project Halo” to life. 😇 We have thoroughly enjoyed the past few weeks in celebrating the remarkable success and recognition that our hard work and unwavering collaboration have achieved.  - From internal recognition when picking up the Global INNIES award for "Forging new frontiers" thanks to Mark Sandys. 🥃 - The Lovie Awards bestowed upon us the prestigious honour of "Best Integrated Use of AI". 🤖 - While the PAC Global Awards recognised our project with the coveted title of "Best in Show". 🎉 It truly takes a village to bring together such an ambitious project of co-creation across ART, AI, Packaging, UX, Printing, Retail and Automation to name a few. And thank you, to our Village 👏 Phantom GMG Color Amazon Web Services (AWS) Roland DG Corporation Hybrid Software Johnnie Walker Princes Street Scott Naismith 🪴 We are #JustGettingStarted #AI  #CoCreation  #diageo  #JohnnieWalker #packaging  #innovation  #reconition #Celebrate #Breakthrough  #TestAndLearn  #ThinkBigStartSmall

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  • Excited to announce Hybrid BrandZ's participation in the 13th Pharma Packaging and Labeling Innovation Forum 2025 - the exclusive platform where pharmaceutical industry leaders unite to tackle packaging challenges. From seamless collaboration to precise packaging approvals, Hybrid BrandZ empowers your packaging success. Let’s connect and explore how our innovative solutions— from sustainability to active packaging technologies— drive efficiency and compliance. Let's connect and shape the future of pharmaceutical packaging together. Reach out to Scott Pellicone at the Hybrid BrandZ stand! More information: https://lnkd.in/eppXJjSH #PharmaInnovation #PackagingExcellence #Healthcare #PharmaTech #BrandOwners #BrainLinx #ArtflowSoftware iC3D Software

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  • View organization page for Hybrid BrandZ

    742 followers

    When deploying the Hybrid BrandZ Artflow Solution, tracking key KPIs can help measure efficiency, quality, and overall business impact. Consider these metrics: 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Cycle Time Reduction and Iteration Speed to highlight faster turnaround and improved agility. 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Active User Metrics and Collaboration Index to assess adoption and teamwork effectiveness. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Revision Rate and Brand Consistency Score to monitor design accuracy and brand alignment. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Asset Reuse Rate and Search Efficiency to reflect streamlined asset management. 𝗖𝗼𝘀𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Cost Savings and ROI to quantify financial benefits and system value. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Feedback Scores and On-Time Delivery to gauge client satisfaction and deadline adherence. Regularly tracking these KPIs offers valuable insights into how Artflow (https://lnkd.in/edSg8PiT) is enhancing workflows, fostering collaboration, and strengthening brand presence.

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  • View organization page for Hybrid BrandZ

    742 followers

    🚀 Exciting news! We've just launched iC3D Suite 10.5, taking 3D packaging mockups to the next level! ✨ Key highlights: New Artwork Layout Editor for flexible bags Advanced "FLOUR" model for multi-wall bag templates Enhanced 3D Workflow Automation in CLOUDFLOW For more info: https://lnkd.in/eT6daZR2 Join us at the Pharma Packaging & Labeling event in Boston or Dairy Innovation in Copenhagen to see these game-changing features in action! Ready to revolutionize your packaging design workflow? #PackagingInnovation #3DDesign #BrandPackaging #ProductLaunch #HybridSoftware #iC3D #CPG

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  • 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 & 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 The Hybrid BrandZ teams know that bringing packaging concepts to life—on time and with precision—is no small feat. Managing artwork revisions, approvals, and 3D visualization can often slow down the process, leading to delays and inefficiencies.  With Artflow and iC3D, we help brands:  ✅ Simplify artwork management with streamlined approvals & version control  ✅ Reduce costly errors through real-time collaboration & automation  ✅ Visualize designs instantly with photorealistic 3D mockups & virtual prototyping  ✅ Speed up time to market by eliminating bottlenecks in the creative process  Whether you’re looking to improve workflow efficiency, reduce rework, or enhance your design visualization, we have the right solutions for you.  🔗 Learn more:  Artflow – www.artflowsoftware.com  iC3D – www.ic3dsoftware.com  Let’s talk! Reach out to learn how Artflow and iC3D can elevate your packaging process.  #PackagingInnovation #BrandSuccess #WorkflowSolutions #3DVisualization #ArtworkManagement #IC3D #Artflow #HybridSoftware

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