Metal Packaging Europe (MPE)

Recycled metal has real value and is just as good as the original raw material, only less energy intensive. Using metal to pack products makes recycling easy. It also helps to reduce waste and save energy. By choosing metal packaging, we contribute to a more sustainable future ♻️♾🌍! #MetalRecyclesForever, #EveryCanCounts, #EnergyEfficiency, #CircularEconomy, #MetalPackaging

We’re excited to launch our circularity series with Jim Goddin of thinkstep-anz! This episode explores how to assess the environmental impact of different materials and products. Transparent, evidence-based claims are essential for empowering consumers to make sustainable packaging choices. 📺 Discover the full video: ➡️ https://lnkd.in/ev-TQUPe ➕🎯 Learn why metal packaging, a circular resource for future generations, is the ideal choice for reducing waste. Explore the MPE Industry Roadmap 🔍➡️ https://lnkd.in/esFunvmt #SustainablePackaging, #CircularEconomy

The new term of the European Parliament and Commission presents a crucial opportunity to shift EU policy towards a resource-focused circular model that champions the enduring benefits of permanent materials like steel and aluminium. Over the coming weeks, we will launch a series of video interviews exploring packaging circularity from diverse expert perspectives. Stay tuned!   #SustainablePackaging, #CircularEconomy, #MetalRecyclesForever

Get inspired by the latest in beverage can innovation and sustainability with Issue 2 of The Loop! 😍 Subscribe here ➡️ https://lnkd.in/excrjH7J

Complete the Circular Economy: Think Resources, Not Waste! 🌍🎯 Thank you to MEP Radan Kanev (ENVI Committee) and Stefano Soro (European Commission) for sharing their expertise and passion during today’s breakfast debate at the European Parliament, hosted by Metal Packaging Europe (MPE) and the The Kangaroo Group aisbl. Discussions centred on sustainability, circularity, and competitiveness. MPE President Paulo Sousa presented our Call For Actions, which advocates for a shift in EU policy from a waste-based approach to a resource-focused circular model that recognises the enduring value of permanent materials like steel and aluminium, available here 📄➡️ https://lnkd.in/gy_jQRUt #SustainablePackaging, #CircularEconomy, #MetalRecyclesForever

Issue 2 of The Loop is available now! ♾️ Here’s a sneak peek of what’s inside. Subscribe here ➡️ https://lnkd.in/excrjH7J

📢 Issue 2 of The Loop is here! 💡 What’s inside? • Spotlight on beverage brands excelling in a huge year of sport • See how the industry is unlocking the potential of AI • Get inspired by the latest creative innovation Don’t miss out on the latest insights and stories from the beverage can industry. Subscribe here ➡️ https://lnkd.in/excrjH7J

Day 3 in Strasbourg for our MPE Team. After the announcement of the approval of the PPWR corrigendum, we were thrilled to proceed to the debate and vote that mark the kick-off of the new von der Leyen Commission. The President of the European Commission, Ursula von der Leyen, stated that European sovereignty depends more than ever on our economic strength. She then announced that the first major initiative of the new Commission will be a Competitiveness Compass. This will frame the work for the rest of the term. The Compass will be built on the three pillars of the Draghi report: 1) Closing the innovation gap with the US and China 2) Preparing a joint plan for decarbonisation and competitiveness 3) Increasing security and reducing dependencies Von der Leyen said that: "Europe must stay the course on the goals of the European Green Deal. But if we want to be successful in this transition, we must be more agile and better accompany people and business along the way." On industrial policy, she underlined that each industry has different needs, and each sector will have its own individual path to be clean and competitive. Finally, she confirmed that the Commission will put forward the Clean Industrial Deal within the first 100 days of the mandate. As Metal Packaging Europe, we are more than ready to engage and contribute to all the future discussion that will affect our sector. #SustainablePackaging #CircularEconomy #PPWR

The Metal Packaging Europe team is at the European Parliament plenary session in Strasbourg to present our Call for Actions. From sustainability to competitiveness, we had the chance to meet several MEPs from different political groups and speak about our policy priorities for this term. With PPWR close to its final publication, we underlined the importance of circularity for permanent materials like steel and aluminium. We also highlighted the need for a new European Circular Material Plan that address circularity from a fresh perspective: we call for a shift from ‘waste’ to ‘resource framework’, based on material circularity.

Speaking today at the Canmaker Summit 2024, Krassimira Kazashka, CEO Metal Packaging Europe, emphasised the importance of collaboration between stakeholders throughout the rigid metal packaging value chain, in the drive to achieve a circular economy and remain competitive. Talking about the challenges and opportunities facing the industry, mainly driven by new EU regulations, she showed how MPE can support its members and forge success together. The Can Makers