Savion Ray

Will AI replace us? 🫣 The rise of artificial intelligence is reshaping industries and prompting big questions about the future of work. So, is AI a threat to jobs or a tool for unlocking new opportunities? Inspired by the research and expert perspectives featured in our AI Unmasked toolkit, we’re launching a blog series to explore how AI is transforming industries, redefining the workplace, and how you can stay ahead. In the first blog, we delve into how AI is shaping the future of work — unpacking the concerns, the facts, and the possibilities. From historical parallels to modern-day innovations, discover how AI is impacting the workforce and what it means for you in our latest blog: https://lnkd.in/dyCkh-Z8 💡 Ready to stay ahead of the curve? Discover more actionable insights and strategies to help you succeed in our AI Unmasked: Toolkit for Strategic Leaders:https://lnkd.in/dburc3pJ

Next in our reflection series is Georgi Avramov, our Senior Account Manager, who takes us behind the scenes of one of his most memorable projects this year: crafting a full-scale communication strategy for Transparency International EU. “Building a whole Communication Strategy for a brand from scratch is quite a challenge. You should know it to its very core, which is only possible with absolute cooperation and the very strong input of the in-house team. Transparency International EU gave us all this and more. The overall team chemistry and the energy were so strong that the positive outcome was meant to be, really. Some of the team members we had already met in person, which helped building our partnership. With others, we successfully transitioned our relationship from the screen to the live venues of our Brussels Bubble. All this definitely makes this project a highlight of my Savion Ray year, but also of my career, too.” Dive into the full case study here: https://lnkd.in/d8sUuhYY

As the year comes to an end, we're taking a moment to look back on our journey — the challenges that pushed us, the moments that inspired us, and the projects that helped us grow as individuals and as a team. Over the next few weeks, we’ll share reflections from each of our team members on the projects that left a lasting impact on them this year. Through these stories, we hope to give you a closer look at what drives us and inspires us as we step into the new year. Kicking off the series is our CEO Bisera Savoska who will share thoughts that deeply resonated with her this year — the behind-the-scenes journey of the WHO campaign in North Macedonia, set to go live in 2025. 🎥 “The energy and collaboration on set were truly inspiring. Every person brought their A-game, and the way we all matched each other's enthusiasm created such a vibrant and positive atmosphere. We shared so many laughs, and the bright energy in the room made even the busiest moments enjoyable. What I loved most was the sense of purpose that everyone shared. Together, we captured powerful moments that weren’t just visually striking but also carried a meaningful message. Looking back, I’m so grateful to have been part of a team that balanced dedication with lightheartedness so beautifully. It’s projects like these that remind me why I love what I do.” Stay tuned as more reflections from the Savion Ray team roll out in the coming weeks. What’s one project or moment that defined your year? Share it with us below! 👇

Saw the buzz but wondered where to get it? AI Unmasked: Toolkit for Strategic Leaders is available on Amazon 📚 Dive into a treasure trove of insights, strategies, and practical tools tailored for EU public affairs and communications professionals. From adoption strategies to real-world use cases, this toolkit is designed to help you navigate the future of AI in your organization. A big thank you to Boz Vitanova, Ulrika Dellrud, Mark Dober, Karen Massin, Constantin Gissler, Ivan Draganov, Michael Charles Borrelli, Geertrui Mieke De Ketelaere, Laila Pinheiro, Oliver W., Malgosia Bartosik, Amy Leete, and Agata Łyżnik for their valuable contribution to our publication. Grab your copy today and stay ahead of the curve 👉 https://lnkd.in/dburc3pJ

🌍Yesterday was World AIDS Day — a powerful reminder of the importance of awareness, empathy, and action in the fight against HIV/AIDS. On a day like this, #WeAreAllPartOfTheChange campaign from years ago still strikes an emotional chord. Looking back at our first-ever project with Simona Atanasova as a client, we are filled with pride. Our "I'm HIV positive" social experiment in Skopje made a compelling case, documenting the societal attitudes toward HIV. Now we use it as an opportunity to remind you about the fight, reflect on progress, remember lives lost, and recommit to building a better future. Throughout the years, we continue partnering with Simona to shine a light on vital health issues. Stay tuned to sneak behind the scenes of our latest collaboration.

Yesterday’s special edition of Women In Comms was all about breaking boundaries and building bridges. In collaboration with BIBM — Federation of the European Precast Concrete Industry, we brought together women in communications and women in construction for an inspiring morning of connection and knowledge-sharing. Together, we delved into impactful topics, including strategies to empower more women in male-dominated industries, shape the future of our industries, and harness new social media channels to amplify voices and drive meaningful engagement. This unique collaboration sparked fresh perspectives, uncovered shared challenges, and highlighted the power of cross-industry learning. A heartfelt thank you to BIBM and all the amazing women who made this event a success. Let’s keep fostering innovation and empowerment together! ✨ Ebru Akgün Magdalena Herbik Lucy Mathieson Caroline Greene Geraldine Nethercott Giulia Garofalo Annalisa Canova (she/her) Mara Caboara Katharina Knapton-Vierlich Lusyne Kesziszjan

🌟 Our AI Unmasked Toolkit Launch event was a truly unforgettable experience, blending the best of both worlds with a dynamic hybrid format—half in person, half online. The energy in the room was electric, with lively discussions and fascinating questions from our audience. 💬 Our panels sparked thought-provoking exchanges, as experts like Karen Massin, Ulrika Dellrud, Constantin Gissler, Božanka Vitanova, Mark Dober, and Ivan Draganov tackled some of the most pressing issues around AI’s role in communications and public affairs. From exploring digital strategy paradigms to examining future workforce skills, each topic resonated deeply, highlighting the powerful impact AI is already having on our industry. 👏 A big thank you to everyone who made this event such a success — our insightful speakers, our engaged audience, and our supportive virtual attendees. 🌐 AI isn’t just a tool — it’s setting a new standard in how we communicate, strategize, and operate. Curious to dive deeper? Contact us to explore our publication, AI Unmasked: Toolkit for Strategic Leaders, and discover how AI can transform your strategies and drive impactful change. Let’s keep pushing the boundaries of AI together! 

AI Unmaksed Toolkit: Launch Event & Panel Discussion Ready to enhance your communications with cutting-edge AI tools? Join us online this Thursday, November 14th, for the launch of our AI Marketing & Communications Toolkit — an event designed to equip you with the skills and insights to stay ahead in AI-powered communication. 🔨 Build your AI expertise by learning from the two insightful panels we’ve prepared for you with AI trailblazers from across the industry. 🔧 Tighten up your strategy with a collection of industry insights directly from our publication — featuring in-depth interviews and survey insights from over 30 senior public affairs professionals… and counting, as we don’t stop exploring till the last moment. Looking forward to seeing you there — bring your curiosity, we’ll provide the tools! 🛠️

For our AI Toolkit event’s second panel tomorrow, we’re thrilled to welcome an inspiring lineup of experts ready to explore the skills and strategies shaping tomorrow’s AI-enhanced workforce: 🚀 Božanka Vitanova – Founder and CEO of TeamLift. A visionary leader in AI-driven skill development, Bozhanka brings insights into empowering individuals and teams for future-focused roles. 🌐 Mark Dober – Managing Partner at Dober Partners. With vast experience in strategic communications, Mark offers a unique perspective on navigating and thriving within AI-transformed industries. 💡 Ivan Draganov – Co-founder and CEO of Skill Catalyst. A pioneer in AI-based learning and workforce innovation, Ivan is committed to helping professionals adapt and excel with AI. These leaders are at the forefront of workforce transformation, bringing fresh approaches and actionable strategies for success in an AI-driven world. Join us at Google Digital Atelier Belgium to hear their insights and discover how to stay ahead in this evolving landscape.

As we gear up for our AI Toolkit event, we’re excited to introduce the expert panelists for our first discussion, where they’ll dive into AI’s revolutionary impact on communications and public affairs. ✨ Karen Massin – Head of Government Affairs & Public Policy, EU Institutions at Google. Karen brings years of expertise navigating the intersections of policy and technology. 🌍 Constantin Gissler – Director General at DOT Europe, a leading advocate for digital policy and a safe, open internet. 🔍 Ulrika Dellrud – Chief Privacy and Data Ethics Officer, with extensive experience in privacy and ethical AI practices, shaping the conversation on responsible innovation. These industry leaders are at the forefront of a new era in public affairs and communication, one where traditional strategies are reshaped by AI’s potential. Join us to hear from these incredible minds and be part of a forward-looking conversation on how AI is redefining our field.