Twipe

As we wrap up 2024, we’re celebrating a year of growth, partnerships, and AI-driven innovation. 🚀 And what better way to tell our story than with an AI twist? Watch the video below to see Danny Lein, our CEO—well, his AI-powered clone—highlight this year’s milestones in multiple languages. From all of us at Twipe, happy holidays and cheers to an even brighter 2025! 🎄 📹 Video made with ElevenLabs and HeyGen, and brought to life by Simon Van Geet

✨ The best of 2024 is here! Explore the Twipe Insight articles that made the biggest impact this year—from the most-read newsletter to the topics that had readers hooked. 👉 Discover the highlights: https://lnkd.in/eiF5kG5V 💡 Read, reflect, and get inspired for 2025!

👋 Meet Eveline In 2021, Eveline joined Twipe as our first Talent Acquisition Lead and has quickly risen by taking on new challenges. Today, she skillfully leads both the Talent & Office and Marketing teams. As she shares, "At Twipe, every day is a new chapter in a larger story of growth and opportunity." Dive into Eveline's story and tips: https://lnkd.in/ePYxW9Xq

Are publishers truly using personalization to its full potential? David Edelman (Senior Lecturer at Harvard Business School) challenged publishers at International News Media Association (INMA)'s recent Subscription Town Hall. Often, what we call personalization falls more into targeting (e.g., dynamic paywalls) or customization (e.g., letting users choose push notifications). But true personalization goes further—it leverages user information to deliver real, tangible value back to them. How do you define personalization in publishing? Are we as an industry rising to the challenge? Subscribe to Twipe Insights for weekly insights on this and more: https://lnkd.in/eheh8ZA7

🚀 We’re hiring a Sales Executive! Join a dynamic scale-up company and help us create new business opportunities by expanding our presence in the European and global news media industry. What you’ll do: 📰 Drive enterprise-level deals with global media organizations. 👥 Work closely with Product, Marketing, and Customer Operations teams to deliver exceptional client experiences. ⭐ Represent Twipe at industry events, building strong connections with top decision-makers. 💻 Apply now: https://lnkd.in/eDD5_h6q Don’t hesitate to reach out to your future team, Dana Nastase, Riccardo Fredro, Simon Van Geet, or our Talent Acquisition Lead, Moram Bricha, for more information.

🗓️ With 2025 just around the corner, we’ve gathered a list of #news #media events you should put on your calendar. Check them out here: https://lnkd.in/egkeB_CC Have any events that we should add to this list? Comment below👇 International News Media Association (INMA), Digiday, International Journalism Festival, WAN-IFRA, the World Association of News Publishers, Deutsche Welle, BDZV, FIPP - Connecting Global Media, Global Investigative Journalism Network, World Conference of Science Journalists 2025

Sinterklaas dropped off some goodies last night! 🍫 🎁 Well, maybe not Sinterklaas himself but rather our phenomenal Office and Talent Acquisition team: Moram, Femke, and Eveline. 🎄Thank you for bringing the cheer & treats! #SaintNicolasDay 

Matthew Karolian reported much better engagement numbers for Boston Globe Media on Bluesky than other emerging social platforms. Is this the case for your publication as well? It’s no wonder why Bluesky is rapidly gaining traction among news publishers: No more link de-prioritization, more traffic, engagement, and the chance to build stronger connections with readers. These are the promises that Rose Wang and the Bluesky team make. Have you checked out Bluesky yet? What are you waiting for? Follow us there: https://lnkd.in/ejNuSm_V Subscribe to Twipe Insights: https://lnkd.in/eNTqbSKv

How did Keskisuomalainen Oyj boost subscriber retention by 2% with AI-powered newsletters? Managing over 60 titles, Keskisuomalainen partnered with Twipe to relaunch their newsletter strategy using the AI-driven JAMES personalization engine. The results? A stunning 5% increase in open rates, a 4.5% boost in click-through rates, and 40-50% of trial readers converting to loyal subscribers. This overhaul enhanced reader engagement and led to the Finnish publisher winning the International News Media Association (INMA) Global Media Awards for ‘Best Initiative to Retain Subscribers’ in 2023. 👉 Read the case study in full: https://lnkd.in/dmiEpWUM Juho Hämäläinen Johannes Niemeläinen

🎢 It’s been a year of ups and downs for news startups, with Artifact and The Messenger shutting down but SEMAFOR achieving financial sustainability. Looking towards 2025, which news startups should you keep your eye on? These 12 news startups are a good place to start. Get inspired by how they’re experimenting with revenue models and products. Link in the comments. 👇 Particle, 404 Media, Punchbowl News, The Ankler, The Flip Side, Puck, The News Movement, The 19th, Tortoise Media, RocaNews, Ride Home, Bulletin