Us - Co-creating Digital Impact

Here’s a sneak peek of the NMBS shoot! ❄️🎥 Us teamed up with them to bring their magical holiday video to life – now live on their socials, spreading all the festive vibes. Ready for your next winter getaway? With NMBS's Winter Promo Ticket, your journey just got a whole lot cozier. 🚆🎄 Head over to their page, watch the full video, and let the holiday spirit take over!

The holiday season is here, and with it comes the mad rush of last-minute shoppers looking for the perfect gifts. So, how can your brand cut through the noise and make an impression when attention spans are shorter than ever?💡 Enter: Gamification Why gamification works: 🎯 Captures attention: games are an instant hook, making your campaign stand out in the crowded holiday marketing space. 🎯 Encourages action: rewards and incentives motivate shoppers to act quickly—perfect for the urgency of last-minute purchases. 🎯 Creates an experience: instead of another ad, your audience gets a story—and they’re the star. Some easy-peasy add-ons to spice up your holiday campaigns: 1️⃣ Spin the wheel for discounts: add a playful twist to holiday discounts with a "spin the wheel" mechanic on your website. Shoppers get to win their savings, making it feel like a reward, not a coupon. 2️⃣ Gift hunting game: create an interactive treasure hunt on your e-commerce site where users search for hidden items to unlock exclusive deals. Ready to play? Boost conversions, call Us! 🎄✨ #Gamification #CX

We’ve all heard it: pop-ups are intrusive and should be avoided on your website, right? 🤔 Well, what if we told you that, when used correctly, they can improve conversions? 🔥 Check this out – Us - Co-creating Digital Impact , a Belgium-based agency, tested the impact of adding a pop-up on a client's product page, using VWO instead of following the typical advice to avoid pop-ups. The variation with an add-to-cart pop-up confirmation was tested against the control, which had no pop-up, just the confirmation. The result? A 19.39% increase in cart checkout! 🚀 Want to see how it all worked? Check out our case study for the full breakdown: https://lnkd.in/g7HQPUWG

✨ 2 days full of digital marketing! Together with my colleague Lies Robyn, we attended the Digital Marketing World Forum. DMWF Key insights I take away: - Content should touch people emotionally - Agile teams will become more important in 2025 - You can crosspost Pinterest pins on Instagram since this summer - Align your social media strategy with your business mission, vision and core values instead of taking it separately. - Almost 40 % of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search. they go to TikTok or Instagram. Source: team5pm - 31% of Gen Z and 28% of millennials prefer social media over Google to search for answers. Source: team5pm - The chocolate of Tony's Chocolonely has a weird shape, because it is referring to the unequality within the cacao industry A big thanks to Us for this opportunity 💓 #digitalmarketing #DMWF #conference

🧞♂️ Finding and securing the right talent is hard! And frankly, dear recruiter, you shouldn’t have to moonlight as a performance marketer just because someone decided you need to “disrupt” something. That’s where we come in. We live and breathe digital marketing so you don’t have to. The blogs about performance in recruitment? We’ve read them (and written some). The tricks? We’ve tested them. The strategies? They’re what we do. So you can get back to what you love most and do best: connecting the right people with the right opportunities. 💟 Doesn’t that sound refreshing? Let’s make recruitment marketing easier. Together. #RecruitmentMarketing #Us

Friendly reminder, all #B2C friends: With 43% starting their product searches on TikTok rather than Google, social media is Gen Z’s new shopping destination. 👀 While boomers might recall the rush of racing through department stores, Gen Z is all about the thrill of spontaneous finds on TikTok, driven by the #TikTokMadeMeBuyIt trend. 👈 Not quite ready to start dancing with your colleagues just yet? We get it. We’ll guide you through the transition, taking it one scroll at a time. Let’s ride this opportunity together, and boost your brand in the social media-driven shopping world! Call Us and Britt Hellemans will answer all your TikTok questions. #Content

New Cookiebot Web CMP by Usercentrics Certification! 🙌 Thibaut Roman has just completed his Cookiebot certification, adding another layer to Us’s commitment to data privacy and compliance. With this expertise, we’re ensuring that our practices align with the latest standards, helping our clients stay confidently compliant in an evolving landscape. Thank you, Thibaut, for dedicating the time and effort to deepen your knowledge. It’s steps like these that keep #Us prepared and equipped to support our clients responsibly. 💪

#Retail, this one’s for you! 🛍️💡 Join Us at the SALESmanago event in Utrecht on 31st October! At #Us, we go beyond small talk and focus on making a proven impact. That’s why we’ll be diving deep into the success stories of HORTA and Flamant, two industry leaders you’ll want to hear about. Expect more than just knowledge sharing—you’ll also enjoy a delicious dinner, followed by a friendly game of pool to wrap up the evening. It’s the perfect mix of learning, fun, and great company. 💬🤝 Speaking of great company, here are the experts who will be sharing their insights with you: ✔Olivier Van Duyse – Managing Partner at Us ✔ Tine Dohogne – Digital Strategist at Horta ✔ Michał Andruszków – Solution Consultant at SALESmanago ✔ Krystian Kuta – Account Executive at SALESmanago ✔ Renall El Ghoul 🚀(She/her) 🚀(She/her) – Partner Manager at SALESmanago 🎯 Topics on the agenda: - Turning short seasons into big wins - Converting clicks into cash with AI-powered tools - Quick wins to grow your customer database - Turning one-time shoppers into loyal customers - Optimizing ad spend for maximum return - Blending the digital and in-store experience 🎟️ With only 20 seats available, make sure to secure yours today! Register now: https://lnkd.in/eK4wjtVd

🚀 How to integrate AI into your daily work tools with custom prompts! 🚀 Ever thought about streamlining your workflow by integrating AI directly into your daily tools? Here’s an easy way to extend Google Docs with a custom ChatGPT menu, so you can execute fixed prompts with just a click! 💡 In this example, we’ll walk you through how to create an AI-driven menu with predefined actions behind them. Here’s how you can do it: Steps to Follow: 1️⃣ Create an API key in your OpenAI account and save it. 2️⃣ Open your Google Doc. 3️⃣ Go to Extensions and open Apps Script. 4️⃣ Add a new file script (+). 5️⃣ Copy-paste my script into the editor. 6️⃣ (Optional) Change the prompt behind the call-to-action. 7️⃣ Insert your API key where it says "YOURAPIKEY". 8️⃣ Save and run the script. 9️⃣ You’ll see a new menu item called ChatGPT in your Google Docs! 🔟 Highlight the text, use the call-to-action, and DONE – AI at your fingertips! Do you want the script? Comment below with "apps script" and I’ll share it with you! 😎 P.S. We also have scripts for Google Sheets, Microsoft Excel, Microsoft Word, and more. Any questions or interested in a training session on API calls with AI? Drop Us a message! ✉️ #AIIntegration #WorkTools #ChatGPT #Productivity #GoogleDocs #APICalls

If there's anyone at Us you should pay attention to when it comes to #SEO, it's this woman. So keep reading folks, and thank Us later. #Digital brightonSEO