WFA

🌟🏆 Who will be the Global Marketer of the Year 2024? We recently interviewed Marcel Marcondes, Global Chief Marketing Officer at AB InBev, one of our five finalists this year. Watch him here or below: https://lnkd.in/ezwqZcp7 Since 2022, Marcel has led AB InBev’s new brand approach, focusing on global “megabrands”. This strategy and the allocation of resources & focus against brands globally boosted revenue by 3.3%, with Corona alone growing revenue by 5.6% outside Mexico in Q2 2024. AB InBev now has 8 of the top 10 most valuable beer brands worldwide, including Corona at No. 1 and Budweiser at No. 2 (according to Kantar BrandZ). 👉 You can now vote for Marcel and the other finalists until January 20: https://bit.ly/3ZvCG2e. 🙏 Thanks to our expert jury for selecting this stellar shortlist: Valeria Abadi Traci Alford Ademorayo Apara MBA, MNIMN Cameron Clarke Dr. Marcus Collins Edmund Gemmell Sandra Grieden Mikimasa(Miki) Hamamatsu Stephan Loerke Ian Malcolm Eloísa Moscardó González de Aledo Raja Rajamannar Balaji Sampath Sherilyn Shackell Dr. Rebecca Swift #GMOTY2024 #GlobalMarketing #BetterMarketing The Drum Robert Dreblow Camelia Cristache-Podgorean Coolbox Films

🔴 Five predictions for 2025: WFA experts look ahead to identify the key issues for brands as they look forward to the new year. 👉 https://bit.ly/4fxhSfD #WFA #GlobalMarketing #BetterMarketing #RetailMedia #Tech #AI #FoodMarketing #AlcoholMarketing #Sustainability Gabrielle Robitaille Will Gilroy Lauren Hamm Alexandre Boyer Tom Ashby Michelle McEvoy Robert Dreblow

🔴 "The modern marketer is more than a brand builder." As the race for Global Marketer of the Year heats up, jury president Raja Rajamannar explains which qualities a modern-day CMO requires. 👉 Read more here: https://bit.ly/3BEfXHV. 👉 Vote for your Global Marketer of 2024 here: https://bit.ly/3ZvCG2e. #WFA The Drum Robert Dreblow Camelia Cristache-Podgorean Cameron Clarke #GMOTY2024 #GlobalMarketing #BetterMarketing

🔴 How can we better market #marketing as a career? WFA and The Drum teamed up to ask #CMOs about some of the key challenges our profession faces. As we approach a new year and reflect on our resolutions to be better marketers in 2025, the insights we got can offer welcome guidance for us all on how to address these perennial challenges: https://bit.ly/49BhRG1. #WFA #GlobalMarketing #BetterMarketing #Cannes2024 Cannes Lions International Festival of Creativity Stephan Loerke Camelia Cristache-Podgorean Robert Dreblow #CMOForum Cameron Clarke

🔴 How can #marketers be more influential in the boardroom? WFA and The Drum teamed up to ask #CMOs about some of the key challenges our profession faces. As we approach a new year and reflect on our resolutions to be better marketers in 2025, the insights we got can offer welcome guidance for us all on how to address these perennial challenges: https://bit.ly/49BhRG1. #WFA #GlobalMarketing #BetterMarketing #Cannes2024 Cannes Lions International Festival of Creativity Stephan Loerke Camelia Cristache-Podgorean Robert Dreblow #CMOForum Cameron Clarke

🔴 Does #marketing have a PR problem? WFA and The Drum teamed up to ask #CMOs about some of the key challenges our profession faces. As we approach a new year and reflect on our resolutions to be better marketers in 2025, the insights we got can offer welcome guidance for us all on how to address these perennial challenges: https://bit.ly/49BhRG1. #WFA #GlobalMarketing #BetterMarketing #Cannes2024 Cannes Lions International Festival of Creativity Stephan Loerke Camelia Cristache-Podgorean Robert Dreblow #CMOForum Cameron Clarke

It’s almost Christmas. And I sat down with my old mate David Wheldon OBE and my AI nemesis the Ritbot for a marketing chat.

📧 L'Oréal, Kraft Heinz and Mastercard marketing chiefs join Seth Godin 🌔 in Brussels, Mark Ritson meets his AI alter ego, WFA CEO reviews 2024 and The Economist predicts 2025: subscribe to our monthly #newsletter for analysis, insights & opinions from the world's top marketers 👇 Stephan Loerke Tom Standage Asmita Dubey Diana Frost Raja Rajamannar UBA Belgium Livia Fioretti TrendWatching Joseph Oubelkas Steven Van Belleghem nexxworks Peter Hinssen Robert Dreblow Will Gilroy Gabrielle Robitaille Camelia Cristache-Podgorean Elien D. Coolbox Films Tom Bainton Rob Oliver #WFA #GlobalMarketing #BetterMarketing

🔴 "I think synthetic data and #AI will replace the human marketing strategy plan." In WFA's latest Better Marketing podcast, Mark Ritson spars with his AI-generated alter ego, the Ritbot, and laments: "All the jobs I did over my life won't exist for the guy who's 30." 👉 Watch the full conversation here: https://bit.ly/4ivUVvS. David Wheldon OBE Will Gilroy Coolbox Films Tom Bainton Rob Oliver Camelia Cristache-Podgorean Marina Petrova Intentful, a GMS company #WFA #GlobalMarketing #BetterMarketing

🔴 “I think I’m quite good, don’t get me wrong. But he’s better.” 👂 Marketing guru, Mark Ritson, meets his #AI-generated alter ego, the Ritbot, in our latest #BetterMarketing podcast. 👉 Subscribe to our newsletter and see the full conversation this Thursday: https://bit.ly/3vBfUJu. David Wheldon OBE Will Gilroy Coolbox Films Tom Bainton Rob Oliver Camelia Cristache-Podgorean Elien D. Jon Baldwin Quintanilla Laura Baeyens Robert Dreblow Stephan Loerke Gabrielle Robitaille Marina Petrova Intentful, a GMS company #WFA #GlobalMarketing #BetterMarketing