MediaSense

🔵 The sixth wave of MediaSense's landmark research study, Media 2025 is now live! A continuation of 10 years of research gathering insights from both brands and agencies, the latest report reveals 71% of brands believe organisational structure is the biggest blocker to transformation. Download your copy now ➡️ https://lnkd.in/euvhyTEA

Great to see over 300 industry attendees at last week's launch of our study into the Future of Agency Remuneration, in partnership with the WFA. Ryan Kangisser and Jack Shearring covered key findings, including key headlines: ⌛ 3 out of 4 multinational brands seeking to change their agency remuneration model in the next three years 📏 84% identified data & measurement as a key challenge to evolve their model 📦 58% planning to increase their share into output or outcome-based models 💵 61% expect to pay more in the next 3 years 🛜 58% expect to pay less as AI becomes widely deployed More info and link to download the report here: https://lnkd.in/eMaDnMr8 #AgencyRemuneration

📢 Last chance to register for the WFA & MediaSense webinar on the future of agency remuneration tomorrow, Thursday 14 November 15:00 – 16:00 GMT / 10:00 - 11:00. Join us online to hear Ryan Kangisser and Jack Shearring present key findings from the recent study, with a Q&A to conclude. Register now to secure your spot 👉 https://lnkd.in/e6chX8Mm #Events #Webinar

Global expansion plan accelerate as MediaSense acquires R3. Acquisition sees the MediaSense offering expand into marketing operations capabilities along with significant expansion into North America and Asia. Read the full update here: https://lnkd.in/ezXAkDfb

Thrilled to be representing MediaSense as a proud sponsor of ProcureCon US Marketing 2024 in LA. 🌇🌴😎 Looking forward to a few days of discovery, inspiration and learning with some of the best in the industry. 💼💡📈 Will you be there? DM or email me at david.strome@media-sense.com and let's meet up. 🤝☕️🍸 #marketingprocurement #procurement #procurecon

Thank you to PwC UK for inviting MediaSense’s Sam Tomlinson to close out their annual media summit. An engaging afternoon, as Sam discussed "From Cookies to Commerce" - exploring the challenges and opportunities in Retail Media. The event also covered economic, political, and consumer outlooks for 2025, future trends in entertainment and media, and the impact of generative AI in publishing, TV and gaming. Thanks to all who attended. #MediaSummit #RetailMedia #Events

Registration is now open for the WFA & MediaSense webinar on the future of agency remuneration. Join us on Thursday 14 November as Ryan Kangisser and Jack Shearring present key findings from the recent study, covering: ▶ Why advertisers are looking to change their agency remuneration models towards more accountable compensation ▶ What is driving this desired remuneration model change ▶ What advertisers are willing to pay more / less for from their agencies ▶ How AI is set to impact agency compensation The webinar will conclude with a Q&A session. Register now to secure your spot 👉 https://lnkd.in/g-4dvDvg #Events #Webinar

Earlier this week, I was delighted to present the third instalment of the WFA & MediaSense Knowledge Spotlight Series on ‘MarTech Infrastructure 101’. The webinar covered: 🔠 The MarTech ecosystem, including the impact of Gen AI 🔀 Industry trends, including singular stacks vs composable stacks 🆒 Practical examples, including MarTech approaches for B2B, DTC and large global advertisers Thank you to Laura Forcetti, Joel Gan & team for the opportunity and to the 60+ attendees who tuned in and challenged me with some very tough questions! #Webinar #Martech #MarketingTechnology #GenAI

IAB UK's latest Digital Adspend update has launched – with research conducted by MediaSense. Key headlines… 📊 The UK digital ad market grew 16% YoY with spend of £16.22bn in the first half of the year ▶️ Advertisers’ investment in online video ads hit £4.12bn, up 26% YoY, marking the fourth year in a row that it has recorded double digit growth in H1 📱Mobile spend grew at almost three times the rate of non-mobile spend (22% and 8% respectively) IAB UK members can download the full update here: https://lnkd.in/eBHTJv-U #Digital #Advertising #Marketing #Online #Spend #IABAdspend #Analytics Megan O’Brien Hannah Biernat Mo Sadek

At MediaSense, each team member enjoys an annual paid volunteer day to support charitable causes and foster team connections. Last week, several MS team members spent theirs at Vauxhall City Farm, transforming unused land into a vibrant community space through activities like animal care, site upkeep, garden prep, fence repairs, and planting.👨🌾 Thank you to Albert Moon, Alex Borras, Alina Edwards, Charles Morgan, Daniel Stanley, Ellen Lea, ⭐ Emily Roberts ⭐, Emanuil Zhelev, Jack Hardy, James Youds, Jemma Johnston, Karolina Kudrjavceva, Megan O’Brien, Mo Sadek, Rachel Foo, Richard Tudor and Serena Bhandari for dedicating time to this initiative. #Volunteering #LifeAtMediaSense