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🎉 Hey there! 🇮🇳 This week’s Zeitgeist News is spiced up and delivered fresh by Mihir Shah our Online Advertisement Specialist—straight from Berlin with an Indian twist! 🌍✨ 📲 At the #EUinfluencer event, Theresa Fallon explored why we’re still stuck on X and the concept of path dependency while platforms like Bluesky attract users with customizable, toxicity-free features. Are we stuck in habits or making conscious choices? 🤖 Mihir Shah shares tips on using AI for smarter, data-driven strategies while keeping the human touch alive. Discover tools, tactics, and tips to shape your messaging for maximum impact. 🎙️ Tune in to #ZNLive Tomorrow: Join us at 2 pm for a conversation with Alberto Alemanno on the future of public advocacy, democratizing lobbying, and empowering EU citizens to shape policy. 🔍 Boost Your Brand with a Social Media Audit! Discover how our free e-book can help you assess your channels, identify what works, and enhance your strategy for maximum impact. https://shorturl.at/BkNJh 📢 After the Guardian left X, our CEO Philip Weiss shared his thoughts on Trump’s return and its impact. Will it boost X or drive more to leave? 💭https://shorturl.at/nKFt4 🔗 Stay #OneStepAhead—Subscribe Now: Join our community to keep up with the latest insights and trends. Click here to subscribe: https://shorturl.at/Ewijx #DigitalStrategy #Sustainability #AI #PublicAffairs Diane Jeanblanc, PhD Evangelia Kyrkou Rifa Shadia Islam prova Irem Turkay Ates Gaia Gambaro Marsela Ivanova

Bluesky: A New Home for the EU Bubble? Another day, another Bluesky story. The platform has been making waves recently, and just hit the 22 million user count today. There is growing buzz about its potential to become a real alternative to X (formerly Twitter) Threads and Mastodon. Recent headlines: "Bluesky is growing so fast it's racing to get hold of more servers, its COO says" (Business Insider) "Meta loses ground to Bluesky as users abandon Elon Musk's X" (Financial Times) "How Bluesky is coping with influx of liberals rushing to quit X" (The Times) "Twitter's heir apparent isn't X or Threads—it's Bluesky" (The Verge) What does this mean for the EU bubble? Bluesky’s “starter pack” seems to be a game-changer, making it easier for newcomers to find their way around the platform and connect with relevant people. Engagement on the platform is high right now, but this could just be the effect of the hype cycle. I asked the good people of Bluesky to recommend some starter packs for the EU and here is what they suggested: EU Bubble journalists and media: go.bsky.app/UwADKkx EU law and politics: go.bsky.app/E5ByTCJ EU Anoraks go.bsky.app/Q2QcgHS EU Affairs: go.bsky.app/2AF2pD8 The EU bubble is relatively small—likely 20,000 to 40,000 people actively shaping and engaging in the conversation. If Bluesky can attract this core audience of EUinfluencers, journalists, experts, policymakers, MEPs, and officials, it might not need millions of users to become a viable and valuable alternative. The ability to have qualitative engagement within this niche community could give the platform an edge. The bigger picture: That said, it’s important to remain open to different channels. As communicators, we can’t afford to ignore opposing views or silo ourselves in echo chambers. While Bluesky shows promise, it’s still too early to know if it will remain relevant in the long term. A healthy, multi-channel approach is key, balancing exploration with cautious optimism. At this stage, my advice is to establish a presence on Bluesky and start exploring it. Continue engaging on platforms like LinkedIn, which remains very strong, and use X as a monitoring tool. Quitting X outright may not be advisable (yet?)—understanding what’s happening, even on platforms you dislike, is essential for communicators to stay informed. Looking ahead: Bluesky might emerge as a serious alternative, given the current enthusiasm, but it’s important not to rush to conclusions. The next few months will be critical in determining whether the platform can sustain its momentum. For now, keeping an open mind and experimenting with its features while maintaining a presence across other platforms is the best approach. In the meantime you can follow me on @pweiss.bsky.social and ZN @znconsulting.bsky.social What’s your take on Bluesky? Are you exploring it, or sticking with established platforms? Do you have any starter packs you recommend? Let me know in the comments!

🚀 How AI Rewrites the Rules of Communication 🤖👤 Mihir Shah, our talented Advertisement Specialist , shared his top strategies for harnessing AI’s potential while keeping the human touch alive. Here’s how to create optimal, data-driven communication strategies: 🌟 Leverage AI for Deep Insights Tap into tools like Tableau, Google Analytics, or Julius AI to uncover patterns in audience behavior. Learn when, where, and how to connect most effectively for maximum impact. 💬 Keep Human Insight AI gives you direction, but empathy makes your message meaningful. Use data to understand your audience’s values and craft messaging that resonates on a personal level. 🔄 Test & Refine Deploy strategies and monitor performance using AI-powered tools within social platforms like Meta and LinkedIn. Real-time insights allow for continuous refinement and better results. 💡 Pro Tip Never lose sight of the bigger picture—align every campaign with your brand’s narrative to build a strong, lasting connection with your audience. How are you integrating AI into your communication strategies? Let’s talk! If you want to stay #OneStepAhead, subscribe to our newsletter for more: https://kont.ly/2cebb273 #AIinCommunications #DataDrivenStrategy #EmpathyInAI #MarketingInnovation Marsela Ivanova Irem Turkay Ates Justin Rey Evilenia Tsimpoura Gaia Gambaro Sean Hayes

🚀 How AI Rewrites the Rules of Communication 🤖👤 @Mihir Shah, our talented Advertisement Specialist , shared his top strategies for harnessing AI’s potential while keeping the human touch alive. Here’s how to create optimal, data-driven communication strategies: 🌟 Leverage AI for Deep Insights Tap into tools like Tableau, Google Analytics, or Julius AI to uncover patterns in audience behavior. Learn when, where, and how to connect most effectively for maximum impact. 💬 Keep Human Insight AI gives you direction, but empathy makes your message meaningful. Use data to understand your audience’s values and craft messaging that resonates on a personal level. 🔄 Test & Refine Deploy strategies and monitor performance using AI-powered tools within social platforms like Meta and LinkedIn. Real-time insights allow for continuous refinement and better results. 💡 Pro Tip Never lose sight of the bigger picture—align every campaign with your brand’s narrative to build a strong, lasting connection with your audience. How are you integrating AI into your communication strategies? Let’s talk! If you want to stay #OneStepAhead, subscribe to our newsletter for more: https://kont.ly/2cebb273 #AIinCommunications #DataDrivenStrategy #EmpathyInAI #MarketingInnovation Marsela Ivanova Irem Turkay Ates Justin Rey Evilenia Tsimpoura Gaia Gambaro Sean Hayes

Reaching Your Social Media Potential or Falling Short? Let’s Fix It! 🚀📈 Our go-to Social Media Audit eBook is here! Dive into expert insights, tools, and recommendations designed to optimize your channels and supercharge your performance. 🌟 Whether you’re taking over an account, preparing for a campaign, or refining your strategy, this eBook will guide you through: ✔️ Comprehensive content analysis ✔️ Branding & engagement insights ✔️ Data-driven recommendations for growth 🎯 Don’t just post—make an impact. Download your free copy today and take your social media #OneStepAhead! https://lnkd.in/d5gdw8Kd #SocialMediaAudit #DigitalStrategy #ContentEngagement #DataDrivenMarketing #OneStepAhead Eriya Miura Evilenia Tsimpoura Gaia Gambaro Philip Weiss Marsela Ivanova Irem Turkay Ates Jesús Azogue

Communicators talking to communicators

🌍 On the road again soon! Destination #Brussels 🍟 🍫 🍻 💫 After several months preparing, it's time for the first conference on drug-related #violence organised by the European Union Drugs Agency (EUDA) and the European Commission. Follow the EUDA's social media accounts to get updates from the room on 26 and 27 November. ❗ More info on the event: https://lnkd.in/de9zpKJT This has been a real #team effort and the start of bigger things as we #BreakTheCycle 🙌 Kudos to my colleagues at the European Union Drugs Agency (EUDA), including Andrew Cunningham, Silke Vitt, Teodora Groshkova, Alexander Soderholm, Anna Dziewior, Susana Mota, ZN, Florence Ranson, and many others for all their hard work! It's been a blast! #ProudtobeEUDA #SaferCommunities #DrugPolicy #SocialImpact

👋 Namaste! 🇮🇳 Join Mihir Shah, our Online Advertisement Specialist from vibrant India, now based in Berlin, as he spices up this week’s Zeitgeist News! 🌍✨ Stay #OneStepAhead with fresh insights on AI, digital strategy, and EU trends. Subscribe here: https://lnkd.in/eQHPVXxc. #DigitalInnovation #ContentStrategy #ZeitgeistNews

🌐 Social Media in the EU Bubble – Which Platforms Lead? 📊 Our Senior Account Director, Irem Turkay Ates, shares insights from our latest research on which social media platforms wield the most influence within the EU bubble. Here’s what she had to say: 📢 X remains the dominant platform for EU news and updates. Despite ongoing controversies, its impact continues to shape key EU discussions. 💼 LinkedIn is rising as a B2B and professional networking hub. While it’s gaining relevance for EU policy conversations, its echo chamber effect limits diverse perspectives, making it less effective for open debates. 📸 Instagram is growing in importance, particularly for grassroots movements that thrive on visual storytelling to mobilize support. It’s emerging as a potential alternative to X for activism. As the social media landscape evolves, adopting a multi-channel approach is crucial for effective communication. 📩 Need a tailored digital strategy? Reach out to us at solutions@znconsulting.com! #EUinfluencer #DigitalStrategy #SocialMedia #PoliticalCommunication #EUBubble Philip Weiss Antonin de Bellefroid Justin Rey Gaia Gambaro Jacqueline Hogue Luc Chomé Marsela Ivanova Jesús Azogue

#ClientNews: Advancing Tire Sustainability Through Innovation! 🌱 We’re thrilled to support the Tire Industry Project with their Open Call for Projects, an initiative driving sustainability in the tire industry. 🚗🌍 🛠️ This global opportunity invites researchers, academics, and innovators to tackle key challenges in: ✔️ Environmental and human health ✔️ Circularity ✔️ Cleaner production Our team contributed design expertise to create a user-friendly webpage, making it seamless for innovators to engage and submit impactful proposals. 💡 Ready to join the mission? Explore the initiative here: https://lnkd.in/d4ETST5E #Sustainability #Innovation #TireIndustry #OpenCall #OneStepAhead Gaia Gambaro Marsela Ivanova Antonin de Bellefroid Irem Turkay Ates Evilenia Tsimpoura