”I saw firsthand how problematic the fashion industry is, from environmentally harmful practices to inadequate working conditions.” A solution? Phycolabs. While researching innovative materials to address these ongoing challenges, our CEO and Founder, Thamires Pontes, discovered the potention of seaweed. Learn more about how and why we aim to transform the industry through ocean-driven innovation in this piece by Daniela V. Fernandez for Planet & Purpose, a LinkedIn exclusive newsletter focused on professional insights and personal experiences from ocean and climate ecopreneurs, investors and advocates. Being part of the Sustainable Ocean Alliance Ecopreneur Network has been instrumental in our growth, providing us with the opportunity of connecting to like-minded innovators, industry leaders and impact-driven investors who share our vision for a sustaintable future, helping us drive real change at scale.
Would you wear clothes made of seaweed? Brazilian fashion materials innovator Thamires Pontes has high-end brands (willing to pay premium prices) lined up to find out. Here’s her story. As a textile importer for the first decade of her career, Thami traveled the world touring factories and purchasing raw materials at global trade shows. In time, she learned that when we wash common synthetic fibers like polyester, nylon, and rayon, we drown the ocean in microplastics. Inspired by famed designer Paco Rabanne’s assertion that, “The only new frontier left in fashion is the finding of new materials,” she pivoted, pursuing a master's degree in textiles and fashion. Studying in São Paulo City, Thami immersed herself in researching red seaweed, native to and commonly cultivated along the Brazilian coast. Her hypothesis? It could become a new fabric. After acquiring her degree, academic funding to continue scientific research dried up. She realized entrepreneurship was her chance to launch seaweed threads and fibers in the real world. Once Thami joined her first accelerator program, ‘everything changed!” She founded Phycolabs in 2022 with a mission to cut the threads that bind the fashion industry to a plastic-polluting past. Since the sustainable material can be manufactured on the same equipment as synthetic fibers like rayon, the transition to using seaweed fibers is simple. Phycolabs isn’t even on the market yet and won H&M Foundation’s Global Change Award, a sign that even fast fashion giants are interested in adopting an ocean-to-outfit supply chain. Read the full interview below and subscribe to Planet & Purpose for more stories from inspiring ocean and planet solutionists → https://bit.ly/dvf-pnp