We give you access to real-world data and expertise in market research, powered by reality – from real people, in real time, delivering uncompromising accuracy.
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The most accurate data
YouGov provides unparalleled levels of data accuracy. Ground your research and data in reality to make more impactful decisions and outperform your competition.
The most engaged members
Our approach to panel is unique. Access millions of engaged, real people, representing all demographics.
The most pioneering tech
Tech & AI that augments real data, from real people, with no distortions. Interrogate reality in new ways with our powerful tools and dashboards.
The most trusted experts
Our community of trusted experts support the full-lifecycle of reality powered research and insights.
Why YouGov?
Our solutions help the world's most recognized brands, media owners and agencies research reality.
YouGov works continuously to remain the biggest, most representative and most connected proprietary panel in the market.
The Pew Research Center study concluded that YouGov “consistently outperformed" other online competitor samples for accuracy, highlighting the credible, robust nature of our connected consumer insights. The New York Times concluded of YouGov that “Across all plausible criteria for evaluation, it stands apart….Its data has been analyzed by third parties, used by academics, and found to outperform other nonprobability data.”
"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov's brand tracking for brand health, combined with YouGov's audience intelligence"
Matt Slater, Senior Manager, Marketing Insights at Molson Coors
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