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The reality is, not all research is created equal Today we take the first step in a new direction. One that puts real-world data, from real people in real time, at the center of what we do. Not just opinions, but behavior and shopper data too. Our members share their realities and trust us to share them with the world. It means our customers can ground their research and data in reality to make sure their decisions are impactful. In short: /Research Reality How do we do it? ✨ A relentless focus on data quality, always 🌎 Ensuring our millions of members feel engaged, valued, and rewarded 🚀 Committing to the most advanced use of technology and AI 💡 Fostering a community of trusted experts who turn raw numbers into real understanding for our customers This is just the start – we want to prove this out through a more transparent approach and share how we research reality. What does it take to understand reality? It takes YouGov: https://okt.to/n6ocbs #YouGov #ResearchReality #RealInsights #MarketResearch

Each month, we track more than 2,000 brands to see which ones saw the biggest improvement in their brand health. Do you know which brand had the biggest brand health movement heading into December? 👉 Vote below and click here to find out: https://lnkd.in/e9Q5Wu5i KFC The Coca-Cola Company Apple Paramount

📢 𝗣𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗲𝗿𝘁 🚨 𝗗𝗶𝗲 𝗠𝗮𝗰𝗵𝘁 𝗱𝗲𝘀 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝘇𝘇𝗶𝗻𝘀𝘀𝗮𝘁𝘇𝗲𝘀 🚨    Unser spannender und hochaktueller Beitrag zum Schweizer Immobilienmarkt ist nun im Swiss Real Estate Journal (von Swiss Real Estate Institute) veröffentlicht! 🎉Ein herzliches Dankeschön an mein grossartiges Team Real Estate bei YouGov Schweiz: Dr. Verena Mack, Dr. Justus Rathmann, Marc Herter, Matthias Keller und Nicole Hänzi.    💡 𝗪𝗼𝗿𝘂𝗺 𝗴𝗲𝗵𝘁 𝗲𝘀?  Im Jahr 2023 führte die Erhöhung des Referenzzinssatzes zu deutlichen Mietsteigerungen für viele Wohnungsmieter.  👉Wie wirkt die Mieterhöhung auf die Mieterzufriedenheit und welche Mietverträge waren von den Mieterhöhungen betroffen?  Im Rahmen des Kooperationsprojekts TenantCM führten wir Mieterbefragungen vor und nach der Ankündigung sowie während der tatsächlichen Umsetzung der Erhöhung durch. So ergab sich ein einzigartiges natürliches Experiment.    𝗨𝗻𝘀𝗲𝗿𝗲 𝘄𝗶𝗰𝗵𝘁𝗶𝗴𝘀𝘁𝗲𝗻 𝗘𝗿𝗸𝗲𝗻𝗻𝘁𝗻𝗶𝘀𝘀𝗲:  📊 Bestehende Ungleichheiten: Mieter mit Altverträgen profitieren häufig von tieferen Wohnkosten und zeigen höhere Zufriedenheit, während neuere Verträge meist näher an der Marktmiete liegen und die Mieter im Schnitt unzufriedener sind. Die Referenzzinsbindung verstärkt diese Schere zusätzlich, da die aktuellen Mietanpassungen vor allem neuere Verträge betreffen.  📊 Die Ankündigung der Mietzinserhöhung allein führte bereits zu einem deutlichen Rückgang der Mieterzufriedenheit – die eigentliche Umsetzung der Erhöhung hatte dagegen keinen weiteren Effekt.    🔍 𝗪𝗮𝘀 𝗯𝗲𝗱𝗲𝘂𝘁𝗲𝘁 𝗱𝗮𝘀?  Langfristige Auswirkungen aktueller Mietvertragsmodelle prüfen: Eine umfassende Analyse der gesamtgesellschaftlichen Auswirkungen ist notwendig, um zu beurteilen, ob die Referenzzinsbindung weiterhin und langfristig die gewünschte Wirkung zeigt oder Systemanpassungen notwendig sind.  Timing und Kommunikation sind entscheidend: Eigentümer und Verwaltungen sollten sorgfältig planen, wie und wann Mieterhöhungen angekündigt werden.    👉 Lest mehr über die Ergebnisse und unsere Empfehlungen im Swiss Real Estate Journal, Ausgabe 29: https://lnkd.in/ghK_fC2J    #Wohnungsmarkt #Mieterzufriedenheit #Immobilien #Nachhaltigkeit #Schweiz #Forschung         

🎉 The latest YouGov newsletter is here, packed with fresh insights and trends to keep you informed! Here’s a peek at what’s inside: 🎁 Britain’s Christmas shopping trends 🍻 America’s favorite beers for every occasion. 👗👖 2024’s leading fashion brands Plus, insights into women's cannabis choices, pension gaps in Britain, Starbucks’ UK strategy, post-COVID travel trends, and more. Happy Reading!

What are the top fashion brands right now? And how do they stack up across different audiences? Our latest YouGov BrandIndex rankings reveal the most considered fashion brands— with deep dives into how the rankings change among male, female, and Gen Z shoppers. In addition to the demographic deep dives, we highlight the brands that have made the biggest gains in consumer consideration this year – revealing who’s trending up as we head into the peak holiday season. Discover the rankings for each of the below countries (linked in the comment section): ·      US ·      UK ·      Germany ·      France ·      Singapore ·      Kingdom of Saudi Arabia

🎉 A huge congratulations to our incredible Internal Communications team for being recognized as Team of the Year at this year’s Simplys Awards! This award is a testament to the passion, innovation, and dedication of our team, including Ellen Corscadden and Rose Dsouza, led by Rebecca Bainbridge (CIIC), who continue to deliver outstanding internal communications across YouGov. In addition to this win, we’re proud to share that we received: ✨ Commendation for Best Leadership Engagement - for the team ✨ Runner-Up for Internal Communications Leader of the Year - for Rebecca Bainbridge (CIIC) ✨ Shortlisting in the Excellence in Sustainability category - for the team A big thank you to Simply, a Gallagher Company for recognizing our efforts and hosting such an event. Here’s to continuing to set the bar for excellence in internal communications! #YouGov #TeamOfTheYear #thesimplys2024 #InternalCommunications #AwardWinningTeam

Due giorni fantastici per il team YouGov alla settima edizione del Social Football Summit⚽✨ La nostra Global Head of Sports Nicole Pike ha partecipato al panel di Apertura con Carolina Tha e Lucas Bugter sul tema Fan Globalization 🗺️ Stefano Russo è stato tra gli ospiti del #SFSpodcast con Matteo Davoli ed i ragazzi di #TuttiinTheBox con un divertente quiz sui dati relativi ai risultati di Lega Serie A Global Fan Profiles di Yougov. 📡 Infine nella Favolosa sala #GiulioCesare abbiamo avuto l’onore di consegnare a Jacopo Pulcini (complimenti) il #FootballIndexaward, premio basato sulle metriche raccolte settimanalmente attraverso #FootballIndex, per la crescita conseguita la scorsa stagione in termini di Brand Health. 📈 Complimenti a tutto il team di #SocialFootballSummit, appuntamento sempre più rilevante per la Football Industry a livello internazionale. 👏 CI vediamo ad #SFS25 Daniela Mastropasqua Nicola Dimatteo Matteo Cassani Elisa Pucci #𝗦𝗼𝗰𝗶𝗮𝗹𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹𝗦𝘂𝗺𝗺𝗶𝘁. Massimo Tucci Ivan Ortenzi Damiano Cori Gianfilippo Valentini

🚨 YouGov’s US Biggest Brand Movers for November are here! 🚨   In this month’s rankings, brands from a variety of different sectors cracked the top 10 including NIVEA, Polo Ralph Lauren®, and PUMA Group.  👉 Click here to see which other brands made the top 10 and who claimed the top spot! https://lnkd.in/eVhU86M4

🔍 Dive into this edition of the YouGov newsletter, featuring the latest in global research! Here’s what’s inside: 🛍️ Key insights on Black Friday & Cyber Monday trends in the US 👗 The latest on SHEIN 📱 British parents’ views on the ideal age for kids’ first smartphones Enjoy the read!

It’s fantastic to see our teams join forces and mark a key moment in the ongoing integration of CPS GfK into YouGov. We’re excited for what the future holds!