App Guardians - App Growth Network's Mobile Marketing Agency

SALE season is officially here, and top mobile apps are leading the charge with innovative strategies to capture user attention and drive engagement! 🚀 From Amazon's bold app store updates to the National Basketball Association (NBA)'s slam dunk in-app event offering 50% off League Pass, and of course, AllTrails' stunning Instagram Stories, these brands are showing us how to dominate seasonality in the mobile space. This is the time to shine with ASO tactics like seasonal app icons and in-app events, paired with omnichannel marketing—think paid ads, personalized email campaigns, and eye-catching social content. Check out our carousel for examples from these industry leaders and see how your app can leverage Black Friday magic! Have you spotted any standout seasonal campaigns? Share your thoughts below! 👇 #BlackFriday #MobileApps #MarketingStrategy #AppStoreOptimization

🎬 High Five: Episode 2 sees #AppGuardians zoom in on Cameron T., Chief Revenue Officer of the Americas at Adikteev , a global leader in mobile app re-engagement and retention. 🗺️ Under Cameron’s leadership, Adikteev has shifted its focus to adaptive strategies, including a bold expansion into APAC with a new office in South Korea.  📱 Cameron shares with me how prioritizing retention over traditional UA drives sustainable, long-term growth for mobile apps. Drawing insights from Adikteev’s survey of 120 marketers, Cameron reveals the tools and tactics industry heavyweights are leveraging to predict churn, improve monetization, and minimize in-app friction. 🔒 He dives into key findings from the report, like how over 58% of respondents have implemented personalized privacy prompts that not only improve opt-in rates but also present a unique opportunity to engage users in a brand’s voice. Plus, hear how retention strategies—like Duolingo’s predictive segmentation—can boost weekly active users by up to 70%. 🎙️ It’s a data-dominated episode. Listen in as myself and Cameron unpack the common mistakes marketers make when measuring long-term retention and actionable solutions to fix them. 🎧 https://lnkd.in/eWgehgZF

🌟 Data-driven, collaborative, and truly growth-focused. That’s what makes this episode of the #AppGuardians #HighFive series with Cameron T., Chief Business Development Officer at Adikteev , a must-listen—and why I’m genuinely excited to share it with you. 📱 Cameron and I break down findings from Adikteev’s recent survey on app retention and dive into why real growth hinges on collaborative strategies between UA and lifecycle teams. 🦉 As Cameron puts it, “Stop fighting for ownership and start aligning on impact.” It’s not about who owns the user, but about creating seamless, data-backed experiences that users can’t ignore. From navigating APAC’s mobile landscape to using predictive models that maximize LTV, Cameron shares insights that help marketers move from acquisition-focused silos to unified, retention-driven ecosystems. 📊 💡 If you’re ready to break down the walls in your growth strategy and drive real engagement, this episode is your roadmap. Catch the Full Version of Episode 2 here: YouTube: https://lnkd.in/eeWfwKaz #AppGrowth #MobileMarketing

🚀 Unlock the Full Potential of Your Mobile App with a Strategic Product Roadmap! This week we dive deep into why a solid product roadmap is not just a plan—it's the backbone of your app’s success. From synchronized feature launches to perfectly timed campaigns, a well-crafted roadmap ensures every marketing effort from ASO to email blasts is optimized for maximum impact. 🌟 Take a cue from the best in the business! See how AllTrails aligns their marketing across all channels with stellar precision when launching new features like "offline maps." Their integrated approach across marketing emails, in-app events, and paid campaigns serves as a masterclass for all app marketers. Dive into the below slides to learn how you can amplify your marketing efforts just like AllTrails ⛰️🌲🥾🌞 #AppMarketing #MobileApps #ProductRoadmap #Alltrails #MarketingStrategy

🎉 𝗛𝗶𝗴𝗵 𝗙𝗶𝘃𝗲: 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮 is here! Hosted once again by the amazing Peggy Anne Salz, this episode brings you insights straight from the top minds in app marketing. This time, we're joined by Cameron T., Chief Business Development Officer of the Americas at Adikteev – a global leader in mobile app re-engagement and retention. 🌟 📈 In this episode, Cameron shares strategies and actionable tips on how apps can drive sustainable growth, re-engage their users effectively, and maximize LTV in an increasingly competitive landscape. Whether you're an app marketer, product owner, or someone curious about app growth, this episode is packed with insights you won’t want to miss. 👉 Watch or listen to the full episode here: https://lnkd.in/g2DEyJUf 📩 Don’t just listen—let us know your favourite takeaway from the episode in the comments below. And if you’re looking to take your app marketing to the next level, visit appguardians.com to learn how we can help. #AppGrowth #AppGuardians #PodcastLaunch #MobileMarketing #AppRetention #HighFivePodcast

🚀 Want your mobile app to stand out and retain users? Consistency is key. The below slides dive into the importance of a cohesive brand experience across every touchpoint—from social media and ads to your app store page and beyond. Discover how a unified brand voice and look can increase trust, boost conversions, and keep users coming back. Curious how top apps do it? 📲 Swipe to learn more about building a seamless brand journey! #MobileMarketing #AppGrowth #Branding #UserEngagement #Retention

🎙️ Exciting News! In collaboration with App Guardians, our friend Peggy Anne Salz is hosting a new 5-part podcast series. In this first episode, she sits down with our CEO Fred Saeidi to catch up and discuss his mobile marketing journey. 👉 Don’t miss out on this conversation filled with valuable tips and fresh perspectives. Stay tuned for more episodes! #PodcastSeries #AppMarketing #Leadership #Insights #MobileMarketing

🤠 𝗔𝗽𝗽 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗖𝗼𝘄𝗯𝗼𝘆𝘀 – yes, you read that right! Want to know why? 🎧 Tune in to the first episode of our new season on 𝗔𝗽𝗽 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝗵𝗼𝘄 to hear the full story! Yes, App Growth Show is back after 2 years of pause! In this episode, We share insights from our 𝟲+ 𝘆𝗲𝗮𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝗔𝗽𝗽 𝗚𝗿𝗼𝘄𝘁𝗵 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 (DBA as 𝗔𝗽𝗽 𝗚𝘂𝗮𝗿𝗱𝗶𝗮𝗻𝘀 now 💪). We cover everything from lessons learned to the bold steps that helped us grow our 𝗟𝗧𝗩 𝗯𝘆 𝟯𝟬𝟬% 📈. 🎙 Special thanks to Peggy Anne Salz for announcing our new season! 🚀 We’re bringing more value, and we're on the lookout for some inspiring guests to join us for the upcoming weeks. 👉 Check out Episode 1 here: 🌐 Website: https://lnkd.in/gfHranqJ ▶️ YouTube: https://lnkd.in/gnDwRdWF 🎧 Spotify: https://lnkd.in/gHV2V7xM #AppGrowth #AppGuardians #PodcastLaunch #LTVGrowth #AppMarketing #StayTuned

🚀 User Retention: The Game-Changer for Mobile Apps 🚀 In today’s competitive app market, keeping users engaged is the ultimate key to success. Retention isn’t just about preventing churn; it’s about delivering ongoing value and building lasting connections with your users. With the right strategies, like impactful onboarding and behaviour-driven engagement, you can create an experience that keeps users coming back. 💡 Ready to boost retention and drive real growth? Read more in our guide to discover essential tactics that can make a difference. #UserRetention #AppMarketing #MobileGrowth #Engagement #AppSuccess #AppGuardians

👻 Spooky season is here, and it’s the perfect time to captivate your app users with Halloween-themed in-app events! See how Calm, Playrix, and Mojo are boosting engagement, visibility, and conversions through seasonal events. Explore below how in-app events can keep users excited and coming back for more! 🎃 #AppMarketing #InAppEvents #MobileMarketing #ASO #Engagement