App Guardians - App Growth Network's Mobile Marketing Agency’s Post

🎧 App creators, picture this: Your users wake up, reach for their phones, and instead of doom-scrolling, they're excitedly tuning into YOUR content! At Duality, we're exploring a game-changing strategy that could transform your app from a sometimes-used tool into a daily essential. Imagine your app being the first thing they engage with in the morning and the last thing they check at night. Sounds like the holy grail of user retention, doesn't it? Our latest blog post is packed with insights on how podcasting could be the secret sauce to keep your users coming back for more. We're talking about building communities, boosting engagement, and creating content that users can't resist. Ready to give your app a voice that users will love? Dive into our blog now and discover how audio could be the key to unlocking unparalleled user loyalty. Let's turn up the volume on your app's success! 🚀🎤 #AppRetentionRevolution #PodcastingMagic #DualityDifference

🚀 New Episode Alert! 🎧 We're thrilled to announce the release of episode 189 of the Business of Apps Podcast, where we dive deep into the ever-evolving world of app marketing and performance strategies. In this insightful episode, we had the pleasure of hosting Pablo Pérez González, the Performance Marketing Director at Admiral Media - Performance Marketing & Growth. Pablo brought a wealth of knowledge and expertise, sharing his in-depth analysis of the latest trends and changes in the app marketing landscape, focusing on the significant impact of Apple's Skadnetwork 4.0 update on performance marketing strategies. 🔍 Key Takeaways: ✅ An overview of Admiral Media and their innovative approach to performance marketing and creative services. ✅ A detailed discussion on the implications of Skadnetwork 4.0 for app marketers, including new features and how to adapt to these changes for optimal performance. ✅ Common mistakes app marketers make and practical tips on how to avoid them. ✅ Insightful perspectives on the future of app marketing in the age of generative AI and the ongoing evolution of privacy frameworks. Whether you're an industry veteran or just starting, this episode is packed with actionable insights that will help you navigate the complexities of today's app marketing ecosystem. 👉 Subscribe now on iTunes, Spotify, or your favorite podcast platform to catch this episode and many more, bringing you the latest from the leaders of the global app industry. Let's dive in and explore the future of app marketing together! #BusinessOfApps #Podcast #AppMarketing #Skadnetwork #interview

You know how I know LinkedIn's really pushing 𝘃𝗶𝗱𝗲𝗼? 👇 Just take a look at the mobile app. The Videos for you section is now 2x as big. I'd say the algorithm is suggesting users watch video. So if you're looking to get organic reach - this is a good place to start. 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝘃𝗶𝗱𝗲𝗼 𝘁𝗶𝗽𝘀: 1. Selfie videos get the most traction. 2. Interesting background 3. Overlay captions 4. Less than 2 minutes in length 5. Teach something, share something Add video into your post mix ➝ Get more eyeballs NOTE: What works best in an ad video is different than an organic video. Check out our newest podcast episode on LinkedIn Ads Radio on Video Ads Best Practices.

#mondaymotivation thanks to Twink Field for the recommendation! A few key takeaways: 1. 💪 #Failure hurts - but it is 10x more powerful than success 2. 💡 #Culture and People are what drives successful teams and organisations (but remember it is created from the bottom up) 3. 👏 #Values, #Beliefs and #Behaviours have to be instilled by all #leaders in the business 4. #️⃣ Ensure every decision is #data driven and experiment but remember that the learning loop is the most important part of failure and will drive your long term success Admitting your failures is terrifying but after listening to this podcast, I feel empowered to do so! I realised as a first time #CMO Ispent too much time building the #strategy #vision and #credibility when I should be spending more time on building #culture . Learning loop activated! #thehighperformancepodcast https://lnkd.in/e7M8Tnxi

The ACKO product line up today is no joke - we protect everything - starting from your bike & going up to your life! But how do we make sure that all our products shine? And more importantly how do you - as a product manager - make sure all your stakeholders are happy? Join Aashiq Babu and Agastya Sanjai as they share insights on how they ensure every product shines on the ACKO app without cannibalizing each other & guide customers to the product most relevant for them! P.S. If you're a PM navigating similar challenges, share your tips below! #Podcast #Product #Tech #App #ProductManagement

Day 22: Designing Podcast Listening App Interface In Day 22 of my 100Days UI Challenge, I'm creating a user-centric interface for a podcast listening app. Join me as I prioritize ease of use and personalized recommendations for an unforgettable listening experience. Let's tune in to inspiring conversations! 🎙️📱 #UIChallenge #PodcastApp #InterfaceDesign #uiuxdesigner #uidesign #appdesign #webdesign #figma #career #freelancher #10dayschallenge

Ben and Jacob discuss the power of regional content curation in apps. 🌍✨ Whether it's displaying local news or accurately managing financial transactions, understanding the importance of localized content can make or break user trust and engagement. Learn why it's crucial for developers to get this right, especially when dealing with sensitive information like account balances. Tune in for valuable insights on creating apps that resonate with users on a personal level. #AppDevelopment #UserEngagement #FinancialTech #bigappenergy #podcast

⚠New episode alert! In this episode of The Frictionless Experience podcast, Scott Smith, former product director of Organic Growth & Discovery at FanDuel, shares his unique perspective on creating engaging mobile experiences that challenge conventional wisdom. Join hosts Chuck Moxley and Nick Paladino as they explore Scott's thought-provoking insights: ↪Users will accept friction for a high-value product ↪A well-designed mobile web experience can rival an app ↪Seamless user journeys are essential in high-stakes industries ↪Mobile's impact on conversions is often underestimated ↪Focus on testing, iteration, and user feedback, not just copying competitors Discover how these insights from FanDuel's mobile strategy can help you create more effective and engaging mobile experiences for your users: https://lnkd.in/gyK8-aKF #frictionless #mobilestrategy #userengagement

New on the Sub Club podcast: David Barnard talks with Babbel's Steven Meyers about how they carved out a niche by using offline channels to reach audiences where their competitors weren't. Babbel's willingness to experiment with offline marketing stems from how they view their brand. As Steven Meyers puts it: "We don't really view ourselves as just being an app. So we don't hold ourselves to the traditional app marketing channels. Our users are everywhere, and so we feel like our marketing should be everywhere." This mentality of offering a service, not just an app, requires a different perspective on metrics. Especially when dabbling in offline marketing, it's important to think beyond downloads. Later in the episode, Steven shares Babbel's approach to "customer-centered metrics", ones which align better with user goals. By investing in offline and traditional channels, you can reach an untapped audience that tends to skew older and has a higher income. But as Babbel shows, it requires a change in the way you see your brand from first principles. ❓ How might you incorporate offline into your marketing mix? Find out more in the latest episode: 🎧 https://lnkd.in/eEn-XjMm 📺 https://lnkd.in/eQ4fZ-tS #appgrowth #subscriptionapps

Today's Podcast includes Yaroslav Rudnitskiy from AppFollow and he is schooling me on App Store Optimization (ASO) and feedback management. Whether you're launching your first game or your 100th, making sure you're optimized to be found on the marketplace is essential. There are lots of games out there on the marketplace, how do you stand out. We talk about: -ASO strategies -Differences between App Store and Google Play algorithms -Importance of regular metadata updates -Managing app reputation and user feedback -Analyzing competitors to refine app strategy -The role of localization in boosting downloads ...and so much more! 🎙️ This episode is packed with actionable tips and insights that can help your app or game get the visibility it deserves. Don't miss out on this deep dive into ASO and feedback management with Yaroslav. Check out the episode, drop your thoughts in the comments, and let's chat about how you're optimizing your app’s presence. Link to the show is in the comments!