Bird&Be

One of the themes I’ve been reflecting on as we close the year is how companies can go beyond utility to create moments of delight for their customers. At Bird&Be, we’re operating in a space where the stakes are high—fertility journeys are deeply personal, often stressful, and require nuanced care. That’s why we see it as our responsibility to make the process not only effective but also supportive and uplifting. ✨ This month, we’re running a campaign where every purchase includes the chance to win a free prenatal subscription for a year. It’s a simple initiative, but one that embodies what we believe in: making fertility care feel more accessible, less heavy, and just a little more hopeful, especially during the holidays when emotions tend to run high. For us, this is about more than a customer promotion; it’s about reinforcing the kind of brand we’re building. I’d love to hear how others in the health and wellness space are thinking about creating impact and delight for their customers—especially in categories that are inherently challenging. #reproductivecare #customerengagement #healthandwellness

A huge thank you to Bora Celik and Collabs.io for taking the time to talk to me about the early days of building Bird&Be and the transition from tech product management to physical products.

We're taking some of the stress out of Black Friday shopping - because your cycle doesn't wait for a sale.

The results are in and our Powers for Males + CoQ10 Boost was clinically validated to improve progressive sperm motility by 52.2% in just three months. https://lnkd.in/g3pKdxDJ

🗞 Extra, Extra, Read All About Us!!! 🗞 TWO Bird&Be prenatals won a spot on The National Post's Best Prenatal Vitamins list - Best Vegan and Best for Nausea. This shout out made our day, and we have our incredible doctors and our beautiful community of customers to thank for this (ahem, these) honors. 🏆 🏆 https://lnkd.in/gawMx6A9

We believe that supporting our community goes beyond providing exceptional products. We're proud to mark National Infertility Awareness Week this year by involving and empowering our community with a fundraising and advocacy initiative. In partnership with RESOLVE: The National Infertility Association and Fertility Matters Canada, we've introduced a new feature at checkout on our website, allowing our customers to play an active role in supporting programs run by these two incredible charities. By opting to contribute 1% of their order value, our customers can choose which charity and project they'd like to support, at no additional cost to them. Bird&Be is covering that 1% donation, ensuring every customer can participate in supporting the fertility community. These two incredible organizations continue to advocate at the government level, ensuring our voices are heard. They are fighting for our rights to safely grow our families, and ensuring the services we require to do so are preserved and improved upon. Many States and Provinces lack financial and structural resources for democratized access to care; RESOLVE: The National Infertility Association and Fertility Matters Canada are doing the work to keep fertility access topical with lawmakers and stakeholders. They also provide essential support to folks struggling. Up to 50% of women experience depressive symptoms during their infertility journey, and the emotional toll is also one of the barriers that cause couples to discontinue treatment before they've succeeded. The support groups hosted by both of these organizations provide tangible support and better outcomes for patients. To everyone on a fertility journey - we know from experience how it feels. We are sending you love, this week and always 🧡 💚 https://lnkd.in/eJix_-Dm #NIAW #CIAW #infertilityawarenessweek #fundraising #advocacy #accesstocare

💫 Thrilled to be available now via our first online 🇨🇦 retailer partnership with Well.ca - thank you for recognizing the importance of accessible reproductive health care at home. 💫 Shop here: https://lnkd.in/gRg87k5n

✍ Are you a doctor that also loves writing? ✍ ⬇

At Bird&Be, we've been closely following the recent Alabama Supreme Court ruling regarding frozen embryos designated as "extrauterine children" and its implications for IVF and fertility care. Already, several providers in Alabama have paused IVF treatments over concerns of legal risk. There are serious ramifications of political interference with healthcare decisions; it is necessary that stakeholders be involved in decision-making processes, and should include patients, clinicians and domain experts (embryologists, counselors, geneticists, ethicists, etc). Although every embryo may represent a potential future child, the fact is that the majority of embryos are non-viable. Not all embryos result in live births, and IVF patients can attest to how many fertilized eggs (early stage embryos) it may take to reach success (if they're fortunate). Treating embryos as unborn children will pile stress and unnecessary complexity onto patients going through an already tough journey, restricting clinicians from practicing best-in-class medicine, and raising many difficult questions: Would all embryos need to be transferred? Even PGT-A abnormal ones? What blame or even prosecution could practitioners face if an embryo doesn't survive thaw? Will clinicians be forced to limit the number of eggs fertilized at any given time to ensure no surplus embryos are generated? One egg at a time is a very inefficient (and very costly) approach to IVF. The ruling also poses challenges for patient access to care, both geographically and financially. As clinics navigate the legal complexities we're seeing now in Alabama, patients may face delays and uncertainty in their fertility treatment journeys. At Bird&Be, our mission is to educate early and advocate for expedited care, improve accessibility to preconception resources and fertility treatment. However, this ruling can have a ripple effect, further threatening access to equitable fertility care and reproductive rights in other jurisdictions. As we navigate these developments, it's vital to advocate for policies prioritizing patient access, affordability, and ethical considerations in fertility care. Join us in taking action through RESOLVE: The National Infertility Association. Share your story with lawmakers and advocate for equitable fertility care for all individuals. Visit https://lnkd.in/g_e7ZEcz for resources and social media post templates. #FertilityCare #IVF #ReproductiveRights #Advocacy #saveivf #alabama #roevwade #reproductivehealth