Canadian Marketing Association

The Canadian marketing community came together on November 22 for the prestigious 2024 CMA Awards gala. The event, which drew close to 1,000 industry professionals from across the country, celebrated excellence in marketing innovation, creativity, and leadership. Two outstanding executives received top accolades at the ceremony. Jacquie Ryan, Chief Brand and Commercial Officer at the Canadian Olympic Committee, was honoured with the Marketer of the Year award. Meanwhile, Mary DePaoli, the Executive Vice-President and Chief Marketing Officer at RBC was recognized for her exceptional career achievements with the CMA's Lifetime Achievement Award. Winners of the Premiere Awards, in addition to Ryan and DePaoli, are: ✔️Best of the Best: Kraft Heinz in partnership with Rethink for the campaign, “Heinz Ketchup & Seemingly Ranch” ✔️Top Cause: "What No One Tells You When You’re Expecting" by North York General Foundation and Courage Inc ✔️Achievement in Marketing Award (AIM): Alison Osborne, Vice-President of Marketing, Quill Inc. “Canada’s marketing profession is at the forefront of innovation and creativity and this year’s winners show the vital role marketing plays in building brands and business,” said Alison Simpson, President and CEO at CMA. “The campaigns and individuals recognized demonstrated exceptional strategic thinking and creativity while reflecting the vibrant mosaic of Canadian culture and delivering strong results. I am proud to see our industry continuing to push boundaries and embrace new technologies, all while connecting with Canadians and contributing to our economy.” The gala was a testament to the depth and breadth of marketing excellence in Canada, with a total of 156 awards presented across six distinct disciplines. FCB emerged as a dominant force, securing an impressive 19 awards. Notably, 12 of FCB's awards were for their work with BMO, establishing the financial institution as the most celebrated brand of the evening. The judging process was co-chaired by Mary MacIsaac, Senior Vice-President of Marketing at Loblaw Companies Limited and Scott Pinkney, Chief Creative Officer at Publicis Hawkeye Canada. The full list of CMA Award winners can be found here: https://lnkd.in/eXhcZk2t #CMAAwards #CMAgala #Marketing #CanadianMarketing #Talent #Creativity

Congratulations to Mary DePaoli, TIFF Board Member and Executive Vice President & Chief Marketing Officer at RBC, on being honoured with the Canadian Marketing Association’s Lifetime Achievement Award. Mary’s inspiring leadership on the TIFF Board and her unwavering passion for the arts resonates deeply across TIFF and beyond, shaping the future of entertainment and culture, empowering diverse voices, and sparking lasting change. TIFF is proud to celebrate this well-deserved recognition of Mary’s remarkable impact. https://lnkd.in/e6cMjwmN

Congrats Jacquie Ryan on being named Canadian Marketing Association's Marketer of the Year for 2024! This is such a well-deserved recognition moment for you and it speaks volumes to your unwavering leadership and the ambitious vision that you have for our team. 2024 was a landmark year for #TeamCanada and with your support, I believe we truly demonstrated that Brave Is Unbeatable. I’m so proud of the collective impact that our team has delivered over the past year and I consider myself lucky to work with such talented and passionate individuals. Looking for forward to taking this momentum with us into 2025 and beyond! 

When you bring 1,000 talented Canadian marketing professionals together - with lots to celebrate - it makes for a very fun evening! 🎉 Congratulations to all the inspiring award winners last night. You're proof that our country punches well above it's weight when it comes to creativity, innovation and developing marketing that drives business growth. 🤩 Huge kudos to Mary DePaoli, our 2024 Canadian Marketing Association Lifetime Achievement Award winner. The legacy you're creating in our profession and in Canadian communities is making us stronger. One of many examples of Mary's incredible impact is the 14 Olympic medals that athletes from the RBC Training Ground have won since the program started. Many thanks Mary for your leadership, significant contributions and the heart and humanity you bring to all you do. 🎉 Special congratulations to Jacquie Ryan for winning the CMA Marketer of the Year Award for an outstanding year with the Canadian Olympic Committee and Canadian Olympic Foundation. Your impressive efforts with Paris 2024 Olympics gave us lots to cheer for. 🙏 Many thanks to my talented CMA team for making the CMA Awards and gala such a success! I'm so lucky to work with each of you. Here are a few candid photos from the evening. We'll have the official pictures to share soon. #CMAawards #canadiancreativity #marketingawards #canadianmarketing #marketingcommunications #CMAcommunity

There is Something about Mary. I encourage you to listen to her 3-minute acceptance speech - to me, it embodies extraordinary leadership. On Friday night, at the Canadian Marketing Association's sold-out Awards Gala, Mary DePaoli was honoured with their 2024 Lifetime Achievement Award. In true Mary fashion, she uses her time to thank others. I first met Mary in 2007 at a lunch organized by the late Christopher Loudon. What was supposed to be an hour turned into an afternoon, and we talked more about our families, lives and dreams for a better world for all than marketing. As it turns out, that wasn't the exception; that is how Mary approaches life. Mary deeply cares about her family, team, partners, and humanity. Even RBC's flagship programs—their recent sponsorship of Taylor Swift's Eras Tour, the PGA TOUR, the Olympics, the Toronto International Film Festival, and more—always include significant investments to ensure that those who deserve a chance, regardless of gender, ethnicity, or income, have an opportunity to own their podium and chase their dreams. Does marketing matter? Under Mary's stewardship, Kantar has recognized RBC as Canada's Most Valuable Brand for the sixth year. RBC is also the eighth most valuable financial services brand globally. I am honoured to know her as a friend. Mary DePaoli. You truly matter. And… A big shout out to Alison Simpson and the Canadian Marketing Association for all you do to elevate the craft of marketing in Canada, and a standing ovation to all the award winners. Marketing does Matter. Alison Simpson Alan Depencier Jeff Greenspoon Luxy Thuraisingam Susan O'Brien Trinh Tham Ashleigh Smith Brent Chaters Amanda M. Isaac Adejuwon Meghan N. Nicky Mezo Barry Alexander Sara Clodman Natasha Upal #RBC #LifetimeachievementAward #Recognition #Leadership #Marketing

🏆 Tonight's the night: We can’t wait to see you at the 2024 CMA Awards Gala! 🌟 Get ready to celebrate excellence, innovation and creativity in our profession! What to expect at tonight’s show: 🎉 Networking cocktail reception 🎉 Gourmet dinner and bar 🎉 Awards ceremony honouring the best in Canadian marketing 🎉 Fun games and exciting prizes Don’t forget to share your #CMAgala moments with us! #CMAAwards2024 #CanadianMarketing #MarketingExcellence #IndustryAwards #MarketingAwards

True or False: If an influencer genuinely likes a product, they don't need to disclose that they received it for free or were paid to promote it .

The Canadian Marketing Association has sent a letter to the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry, seeking clarity on the government's recent decision to close TikTok Technology Canada while still allowing access to the app. Our letter identifies three concerns about the decision: ➡️It may not effectively mitigate national security concerns. ➡️It will export Canadian advertising jobs and talent to the U.S. ➡️It could impede the ability of Canadian businesses, especially SMEs, to compete on a level playing field in the absence of local TikTok support. As the voice of marketing in Canada, we're committed to championing marketing's powerful impact while ensuring our members can operate on a level playing field. Read the full submission: https://lnkd.in/gRZpdenW #CanadianMarketing #TikTokCanada #DigitalPolicy #Marketing #CMAAdvocacy

🎉 Welcome to the CMA community! 🎉 We're thrilled to have Verified Communications join the Canadian Marketing Association! Becoming a CMA member means you're contributing to the growth of Canadian marketing. Your involvement helps drive innovation, foster knowledge exchange and amplify marketing's influence throughout the country. Together, we'll strengthen our professional community. #Membership #CMA #CanadianMarketing #MakingMarketingMatter

Are you ready to make your business more accessible and inclusive? Check out these resources for businesses: https://lnkd.in/eky6gYA #Accessibility #AODA #Inclusive