Captivate Collective

Tomorrow, we celebrate International Women's Day, recognizing the incredible women who are pushing boundaries and ignoring limits. As a women-owned business, we know first-hand the power that women harness. The women of Captivate are shining examples of what we can accomplish when we unleash our full potential and let our light shine. ✨ To all the trailblazing women out there, we see you, we admire you, we celebrate you.

While there are many customer programs in a customer marketer's toolbox, customer advisory boards (CABs) may just be your most strategic. Done well, they can have outsized impact. Done poorly and you risk reputation and relationship. Why are customer advisory boards your high stakes play? Hear from our own CAB expert, Elizabeth Gordon Hammersley, and discover the answer on our latest Talk Advocacy to Me episode, now streaming on YouTube (https://lnkd.in/g6JQv6Bq) or Spotify (https://lnkd.in/gJxVbSyQ). 

While there are many customer programs in a customer marketer's toolbox, customer advisory boards (CABs) may just be your most strategic. After all, a well-executed CAB requires getting your most impactful relationships - both internal and external - into a singular space, each bought into the value they will give and receive. Done well, they can have outsized impact. Done poorly and you risk reputation and relationship. Captivate consultant and former CMA practitioner, Elizabeth Gordon, joins the show to share her experience building successful CAB programs and provides practical tips for ensuring this high-stakes initiative is a strategic success. 🎙️ Mark your calendars!

Happening in just a couple hours! Hope you'll join us.

We're chatting with Elizabeth Gordon Hammersley next week all about CABs! Don't miss it.

VoC people can get really data-crazy! They’re all about insights, but the actioning of those insights often gets dropped. Advocacy teams, however, are all about the action. Lisa Nakano (advisor to B2B Customer Engagement Leaders) explores the intersection of VoC and advocacy in this episode of Talk Advocacy to Me. With her extensive experience in customer engagement and marketing, Lisa provides a fresh perspective on how these functions can collaborate for greater impact. Get all the powerful insights on YouTube: https://lnkd.in/g93qmsy2 or Spotify: https://lnkd.in/gcB8S756

Join Captivate's dynamic co-founders, Liz Richardson and Deena Zenyk, as they traverse the globe in our new YouTube shorts video series, Advocacy in the Wild! They'll offer up a treasure trove of wisdom and insights straight from the heart of customer advocacy. First stop, the Langham in London! Head over to our YT channel to check it out. https://bit.ly/3QzgIG6 And be sure to subscribe to our YouTube channel to catch all the spontaneous moments and professional tips captured during their adventures!

A pattern is arising. People are being laid off, only to find their exact position reposted, but geared towards junior folks who don’t have as much experience. Translation: companies are trying to save money at the expense of the customer experience. For customer advocacy, this is a red flag 🚩 Hear from Lauren Turner on this episode of the TATM podcast as she answers the real question: Why should companies invest in experienced talent for community management? Watch it here 👉 https://lnkd.in/gyY347em

Want to elevate your customer advocacy strategy? Lifecycle Advocacy is a revolutionary approach that integrates customer engagement across the entire journey. Join our own Deena Zenyk and Liz Richardson, along with JEFF ERNST and Dana Alvarenga of SlapFive: Customer Marketing, for a 3-hour in-person workshop on evolving B2B advocacy. You'll learn hands-on techniques to expand customer collaboration and future-proof advocacy's role in business growth. If you're a CMA practitioner, software provider, or leader looking for innovative ways to transform customer engagement, then this is for you! Learn more: https://lnkd.in/gD4jA4hY

February's newsletter is here and this month we're exploring the convergence of customer marketing and customer success that we're all starting to see. The lines between these functions are getting blurry 😵💫, and it’s raising some questions (and maybe some concerns) among CMA peers. We know you have thoughts about it; we've even shared some from Christina Garnett, EMBA and Gianna Scorsone. 👀 We explore why it's happening and what can we do about it. Check it out and leave your thoughts in the comments below.