Captivate Collective

Lifecycle Advocacy has become a hot topic in the customer marketing and advocacy practice. But what is it, exactly? We define it as the practice of embedding and operationalizing customer advocacy into all key stages of the customer journey. VP of Marketing at Ad Astra, Nicole Dingley, shared her own definition with us recently on Talk Advocacy to Me (and we LOVE it btw). How would you define it? To hear more about how Nicole and her team align customer engagement to different stages of the customer lifecycle to ensure there is meaningful opportunity for every customer at every stage, check out our latest episode now playing on Spotify (https://lnkd.in/geeUUauG) or YouTube (https://lnkd.in/g6m-fD29). 

We need your help! 👊 This year, we’re expanding the CMA Technology Landscape infographic published in collaboration with UserEvidence! Rather than just an infographic, we're creating a meaty report to help customer marketing and advocacy professionals navigate the landscape of customer evidence, reference, and advocacy activation tools. We'll be conducting third-party research to make sure we include feedback and insights from current users. This is where we need you! Seriously. We'd love it if you would complete this survey by January 10, 2025 to give feedback on tools you have actively purchased or used within the last two years. And who couldn't use a little extra shopping power right now? We'll be giving away a $500 Amazon gift card to one lucky survey participant. Just think of all the things you could get yourself that your loved ones didn’t get you for Christmas. 😏 The survey is anonymous, but you'll need to provide an email address if you wish to be included in the raffle drawing. Do your part. Take the survey now (we mean it) 👉 https://bit.ly/3ZVnNGx

It's crazy to believe, but our last newsletter of 2024 is here! Following tradition, this month Liz and Deena share their annual prediction for 2025, and it's looking pretty trendy. 😉 Inside you'll also find: 🔎 how you can help shape the future of the CMA tech landscape (we need YOU!), 🤩 some exciting CAP Cert news for 2025, 📚 and resources galore Read it now!

Lifecycle Advocacy expands the remit of customer engagement strategy by integrating relevant touch points at opportune moments across the customer journey, but implementing it can feel tough at times. In our latest blog, discover how to overcome the challenges of implementing lifecycle advocacy and take your customer engagement to the next level. With expert insights from some of our 2024 CAP Awards finalists, it dives into: ✅ why lifecycle advocacy is essential for sustainable growth ✅ common roadblocks in implementation ✅ practical solutions to overcome the challenges ✅ the importance of cross-functional collaboration 🎙️ Want more insights? Don't miss our recent Talk Advocacy to Me podcast episode featuring Nicole Dingley, VP of Marketing at Ad Astra, where we tackle the question of aligning engagement to the customer lifecycle. Available now on Spotify (https://lnkd.in/geeUUauG) and YouTube (https://lnkd.in/g6m-fD29).

Today we hosted our 2024 CAP Club party and fun was had by all! It was a time to gather our fabulous customers and team members to celebrate the incredible work that's been accomplished this year. And of course, plenty of fun and laughs were included because we can't do anything here at Captivate without making it entertaining. 2025 is looking ripe and ready for Advocacy Trendsetters! 🌟

Our last podcast episode of 2024 is going to be a good one! We'll be joined by Nicole Dingley, VP of Marketing at Ad Astra, as we take a deep dive on defining Lifecycle Advocacy and exploring how she is putting it into action. As our 2024 Lifecycle Advocacy CAP Award winner, we think she may just know a thing or two about what success with lifecycle advocacy looks like 😉 Join us!

Happening tomorrow! We hope you'll join us.

Our CS Advocacy Accelerator finalists are joining our CAP Awards Spotlight Series tomorrow at 1pm CT! We're talking to Nisarg Mehta and .Gabrielle H. all about the partnership between CS and advocacy. If you're looking to level up your advocacy game, register for this extraordinary series exclusively hosted by CMAweekly and let the inspiration flow. Join us! See you tomorrow.

Our CAP Awards Spotlight Series is your chance to look into the minds of advocacy masters at work as we host intimate conversations with the crème de la crème – our 2024 finalists across all categories. Our series continues this Friday with our CS Advocacy Accelerator finalists, Nisarg Mehta (BrowserStack) & .Gabrielle H. (HubSpot). If you're looking to level up your advocacy game, join us for this extraordinary series hosted exclusively by CMAweekly and let the inspiration flow. Register today! https://lu.ma/w15kodso

Our CAP Cert workshop and certification is coming up quick! Next week, to be exact. If you're ready to elevate your customer advocacy program, our Program Execution module is what you want. It'll equip you with the strategic insights and tools needed to position you and your program as a true value driver, helping you set a new standard in customer advocacy (we love trendsetters!). Over three days, we’ll cover key maturity indicators that are essential to creating a forward-thinking, scalable advocacy practice: budget, technology, and resourcing. The CAP Certification curriculum focuses on providing learners with real-life skills and knowledge to build, execute, and measure high-impact advocacy programs. And this session was scheduled with our EMEA folks in mind, as it will be delivered during business hours for more of you (and a wee bit early for some of you PST folks 😅). Register soon before your spot is gone! https://lnkd.in/g_KipWK2