Crafty Ramen reposted this
Anderson's Your Independent Grocer (formerly Mitchell's) holds a special place in the heart of Crafty Ramen and in our story. Last week, during my cross-Ontario store visits, I had the chance to stop in and see our products in their mainline single-serve frozen meal planogram.....how far we've come! They were the very first (only?) Your Independent Grocer to take a chance on us, selling our meal kits during the early days of COVID—and they sold so well! They didn’t know it, but they became our very first data point—our proof that our product could resonate with consumers. We looked at that store and thought, "Hey, this could work!" They became our first-ever in-store demo, giving us our first opportunity to engage directly with consumers at the point of purchase. The response was overwhelming! Fast forward to September of last year, we began testing our ramen in Loblaw Companies Limited and Zehrs locations, and then in October, expanded to every Fortinos Supermarket Ltd across Ontario. We’re thrilled to announce that those tests were a success—and today, Crafty Ramen is now available in every Loblaw Companies Limited, Zehrs, Your Independent Grocers, Real Canadian Superstore, and Fortinos Supermarket Ltd store across Ontario! A huge thank you to the amazing teams at Loblaws and Fortinos—both the category and small supplier teams—for your collaboration and support in bringing our restaurant-quality ramen to consumers across Ontario. We’re one step closer to our dream of becoming Canada’s household name for ramen. Your belief in us has meant the world, and we can’t wait to continue this journey together! Amanda Galante Dana Delichte Sherrilynn Chisholm Richard Windross Jake Varrasso