Crestview Strategy

It's official - Doug Ford's Progressive Conservatives have won a third consecutive majority government in Ontario and Marit Stiles' New Democrats will be alongside them as Official Opposition, holding the Ford government accountable. What's next for Ontario? Crestview Strategy Vice President Gurratan Singh discusses live on CityNews Toronto. Listen below 👇 #onpoli

Crestview Strategy Partner Dan Moulton will be live on TVO The Agenda's Ontario Decides 2025 as tonight's election results come in. Watch him live on TVO's YouTube channel: https://ow.ly/CRHZ50V83gQ #onpoli

With less than an hour until polls close, Crestview Strategy Vice President and former NDP MPP for Brampton East Gurratan Singh joins CTV News' Ontario election coverage to provide insight on Marit Stiles' campaign and how tonight will shape up for the Ontario NDP. Listen below 👇 #cdnpoli #onpoli

Today is budget day at the Alberta legislature! This is the view from Crestview Strategy Edmonton HQ yesterday as the team gets ready to react and ensure you can know the big stories to the nitty gritty. And you can know my colleague Tom Vernon will keep us CP compliant. It will be the first budget released in Canada trying to predict revenues during a time of trade uncertainty. I’ll be keeping my eye out for more than belt tightening, but buying a new pair of skinny jeans, while the government keeps its promises on health, education, and affordability.

Where could Bonnie Crombie's Liberals end up in tonight's provincial election? Crestview Strategy Partner Dan Moulton joins CBC Power & Politics to discuss the relationship between the Federal Liberals and the Ontario Liberals and how Crombie's campaign strategies will pay off tonight. Listen below 👇 #cdnpoli #onpoli

Congratulations to our client Pallium Canada on their 25th anniversary!

It's Election Day in Ontario! What will the results of Doug Ford's snap election be? Will Ontarians seek change or are they happy with the current government? Crestview Strategy Partner Dan Moulton joins Vassy Kapelos on CTV News Power Play to answer the above and provide insight on each party's campaign strategy. Listen below 👇 #cdnpoli #onpoli

🚨 You can’t change someone’s mind by just throwing facts at them. In today’s polarized world, persuasion doesn’t work the way we think it does. I’ve spent my career trying to influence public opinion. And things are changing: people aren’t listening. Why? Because motivated reasoning and tribalism have made people more resistant to persuasion than ever. 👉 People don’t process facts—they defend their identities. When confronted with evidence that contradicts their beliefs, they don’t reconsider. They double down. 👉 Echo chambers have become the default. Social media didn’t just split people into ideological silos. It made them the norm. 👉 “Naïve Realism” is a killer. Everyone assumes their worldview is rational—and that those who disagree are misinformed, biased, or worse. 👉 The backfire effect is real. Correcting misinformation can make people more convinced of the falsehood. Takeaways: ✅ Forget “fact dumps.” If your strategy is “let’s educate people,” you’ve already lost. ✅ Understand identity-protective cognition. If changing their mind means betraying their tribe, they’ll never do it. ✅ Don’t argue—ask. Instead of debating, ask open-ended questions that encourage reflection. Tomorrow, I’ll break down why many digital campaigns are dead on arrival. What do you think? Is is possible to win on facts alone?👇

What were the takeaways from the French language Liberal leadership debate? Will we learn more about the candidates during the English language debate? Crestview Strategy Partner Ashton Arsenault joins Now You Know with Rob Snow to provide his insights. Listen below 👇

With Ontario's provincial election fast approaching, how will undecided voters looking to oust Doug Ford cast their vote? Crestview Strategy Partner Dan Moulton is quoted by Mike Crawley for CBC News: "Liberals and New Democrats have a far more bitter rivalry than Liberals and Conservatives because we're competing for the same voter pool." The differences between the Liberals and the NDP are becoming more clear as Thursday's election draws closer, and as each party tries to pitch itself as the only real alternative to Ford. Read the article: https://ow.ly/ElpS50V5xUY