Dash Hudson

Holding space for our social and digital marketers today, this week and always ✨ Share your favorite, tag your marketing bestie and take some time to stay off your phone today 🤗

mentally I’m not here 🫠

Social media updates you might have missed this week: 🗞 🆕 Instagram now offers an option to reset your recommendations 📈 Bluesky climbs to 22 million users 🖇️ Where does each of the big social platform stand on external links? Links to the source articles in the comments 🔗 #socialmedianews #socialmediamarketing

We're proud to share that Dash Hudson has been named one of Canada's Top 100 Employers for the second year in a row! Last week, our team attended the awards gala in Toronto and had the opportunity to learn more about the contributions top employers are making to Canadian workplaces. We are honoured to be recognized for our flexibility, time off policies, benefits, and overall corporate culture. Visit our website to learn more about what it's like to work at Dash Hudson linked in the comments below.

Did anyone else hear about Instagram allowing you to reset your algorithm recommendations and removing the option to follow hashtags? 🙃 We’re keeping up so you don’t have to.

⭐ Meet Heather Hyatt Gazaway, the Senior Manager of Integrated Marketing and Content at Scentbird. ➡️ Scroll through to learn more about her career journey, the social campaign she’s most proud of, and her insights on what it takes to thrive as a successful social media manager. 🔗 Read the full interview linked in the comments #socialmediamanager #socialmediamarketing

In our latest benchmarks report, we dove into some topline TikTok trends. Here is what you need to know to build a successful strategy on TikTok: TikTok Continues to Experience Rapid Growth and Widespread Popularity ⏩ Brands on TikTok still see momentum, with 6% monthly follower growth. Brands are more invested in the channel than ever, increasing their posting cadence to 6 times a week, up from 5 times a week over the past year. This consistent growth and increased posting frequency highlight how TikTok is a key focus for both brands and users. Brands Are Producing Better Content and Seeing Better Results 🤳🏼 Average Entertainment Scores have grown from 3.6 to 3.8, shares from 111 to 146 and overall reach by 5%. Brands have gotten better at creating the entertaining, highly shareable content that users are most likely to engage with, and the algorithm is rewarding them. This also highlights how competition for creating great content is heating up, and brands need to get good at becoming entertainers to grow their social channels. Brands With Higher Engagement Rates Attract More Followers 📈 As an algorithm-based platform, the objective for TikTok is to make engaging content, not grow follower count. However, follower growth is one indicator that brands are succeeding. This trend can be visualized as the circle of engagement: create good content, drive engagement, gain followers, and in turn, these followers contribute to even more engagement. As a result, large brands (4.3%) outperform established (3.6%) and growing (3.3%) brands in engagement rate. Download our latest Social Media Benchmarks report linked in the comments below ⬇️

Social media updates you might have missed this week: 🗞 🤝 TikTok launches integration with Lemon8 starting Nov 20 👀 Facebook switches to ‘Views’ as its primary metric 🧵 Meta to launch ads on Threads in early 2025 Links to the source articles in the comments 🔗 #socialmedianews #socialmediamarketing

me and my work bestie after hearing "no notes, approved!" on our social strategy

Jenni Kayne Home has the winning formula for creating entertaining Reels. It’s clear to see how this brand has cultivated a loyal and engaged customer base. Here’s their winning formula: ✨ Serene Visuals: The brand's Reels offer inviting glimpses into beautifully designed luxury spaces, capturing attention with calming, elegant scenes. ✨ Inspiration Meets Practicality: Jenni Kayne’s posts don’t just showcase beautiful homes—they provide actionable tips so followers can bring their dream vibe to their own spaces. ✨ Social to Site: A link-in-bio strategy makes it easy for viewers to explore products or learn more, keeping engagement high. With an Entertainment Score of 6.8—well above the home industry average of 3.7—Jenni Kayne Home sets the standard for creating content that captivates and connects. 👉 What’s the Entertainment Score? It’s a proprietary Dash Hudson metric that measures how well content entertains audiences, scored against a global database of industry benchmarks. See how other Home Industry brands stack up and download the Benchmark Report: https://lnkd.in/gisKtM-m