Girl Power Marketing

here's five HUGE social media updates that you need to know this week 👀💞🫧💫 your social media tea is here, and it's piping hot... as normal, there’s SO many updates every week that I can’t always justify putting them into a carousel, so... here are the extra social media updates that didn’t make the cut 🧚♂️ 📱 LinkedIn’s latest video push could be working with Digiday reporting that total video viewership on the platform has increased by 36% year-over-year between 30th October 2024-29th January 2025. 👻 Snapchat said the platform has benefitted from the TikTok uncertainty, with the number of creators growing by more than 40% year-over-year in Q4. 🗞️ A new app by The Iconfactory, called Tapestry, weaves your favourite blogs, social media, podcasts into one unified and chronological timeline. 👀 Facebook could be returning to it’s original roots — in a Q4 earnings call with investors, Mark Zuckerberg claimed: “I think some of this will kind of get back to how Facebook was originally used back in the day” ❣️Instagram is testing the ability to re-arrange your profile grid 📹 LinkedIn has added a bunch of video tools for creators including: → Full-screen video experiences → Better discoverability in search as users will not see relevant videos related to a topic they’re searching → Profile previews while users are viewing your content in LinkedIns full-screen video player, alongside a preview of all the other videos you’ve created that’s all for now folks! I’ll be back EVERY Thursday with all the social media tea that I think you need to know. see ya’ll next week 👋💜

we're in our lover era ❤️🔥🍒💐 the CUTEST valentine's cards for the marketers in your life. write your CHEESIEST marketing pun in the comments, or tag your marketing bffl and share the love this valentine's szn ⬇️

another month, even more FREE courses to level up yourself, your career or your business 💜🫧✨ just pop the course of your choice into the search engine of your choice and it should pop up - the marketing world is now YOUR oyster 🌎 💡 TIP: remember that most social platforms have their own little educational resources which are FAB for brushing up your knowledge, or learning something completely new. have you got any courses lined up? 👇

organic social media marketing isn't for the weak 📸: Pinterest

THIS right here ❤️🔥👏

social media managers re-reading their own posts:

here's seven (!!!) HUGE social media updates that you need to know this week 👀💞🫧💫 your social media tea is here, and it's piping hot... as normal, there’s SO many updates every week that I can’t always justify putting them into a carousel, so... here are the extra social media updates that didn’t make the cut 🧚♂️ 📹 X (FKA Twitter) is rolling out a dedicated vertical feed globally, which comes a few days after launching to users in the US. 🪡 Threads rolls out image tagging. 👯 Threads reaches 320 million monthly active users 📈 LinkedIn reports record engagement, with sessions on the platform growing by 9% 👀 Instagram explains its new "View Rate" metric for Reels: View Rate will help users understand how many followers/non-followers watch after the first three seconds. In addition to this, Instagram is adding "views over time" which shows you a graph of how many views your post has vs. the average views your content gets. ❤️🔥 AND Instagram will be providing more personal and actionable tips to help users understand if their content is performing better or worse than usual. that’s all for now folks! I’ll be back EVERY Thursday with all the social media tea that I think you need to know. see ya’ll next week 👋💜

creating social-first content in literal SECONDS: a marketer’s dream, right? 👀❤️🔥🫶 [ad] enter: VEED.IO, an all-in-one video creation tool for creators and businesses! this tool has single-handedly made my life so much easier as a social media manager. because as ya’ll know, sometimes, we’ve got to wear all of the hats which means sometimes, we have to do things that are technically outside of our role. I’m no video editor but VEED sure as heck makes me feel like one! I can take my long-form video content, pop it into VEED’s AI-powered instant Clips tool and within seconds, I get a bunch of videos that are ready for socials. absolutely ICONIC. even more iconic? VEED.IO have given me a promo code just for you guys, which gives you access to the tool for free, for an ENTIRE month! 💌 try it for yourself today: https://bit.ly/gpmveed and use GPMVEED to grab your free month! P.S. for some of you, this may be the first time seeing who is behind Girl Power Marketing so a huge hello to you! I’ll pop an intro in the comments, feel free to do the same and we can all get to know each other a little better.

social media managers spotting a typo AFTER a post has gone live

instagram: doing the most in 2025 🤭🫧💜 the updates start coming, and they don’t stop coming! swipe through to see all the updates you need to know! what update from instagram are you loving? hating? a feature you WISH they would introduce? let’s chat in the comments!