DRAKO

DRAKO

Advertising Services

Montreal, Quebec 1,709 followers

Media | Data | Analytics

About us

DRAKO is the first Canadian start-up specializing in GPS data, location-based analytics, and programmatic advertising. We are on a mission to deliver tangible results that match the ambitions of their world-class customers. Through our customized offering, we provide support to both media buying agencies and advertisers to target, deliver, and measure digital campaigns.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
Montreal, Quebec
Type
Privately Held
Founded
2017
Specialties
Digital Advertising, Programmatic, Location-Based Targeting, Media Buying, Strategy and Consulting, Lead Generation, Keyword Search Targeting, Display Advertising, Geo-Fencing, Offline Attribution, Location Data, and Analytics

Locations

Employees at DRAKO

Updates

  • DRAKO reposted this

    Happy holidays from everyone at Drako! We hope everyone takes this time to unwind, celebrate, and enjoy some time off. This past weekend, everyone at our #Montreal office enjoyed our annual holiday celebration. After our Secret Santa gift exchange at the office, the team enjoyed conversations, drinks, and a whole lot of food 🎄. Check out the highlights from our holiday festivities below, and please note that our offices will be closed from December 24th until January 1st. #LifeAtDrako #StartUp #Programmatic #HappyHolidays

    • A collage of the team (and some food) during our company holiday event.
  • DRAKO reposted this

    Happy holidays from everyone at Drako! We hope everyone takes this time to unwind, celebrate, and enjoy some time off. This past weekend, everyone at our #Montreal office enjoyed our annual holiday celebration. After our Secret Santa gift exchange at the office, the team enjoyed conversations, drinks, and a whole lot of food 🎄. Check out the highlights from our holiday festivities below, and please note that our offices will be closed from December 24th until January 1st. #LifeAtDrako #StartUp #Programmatic #HappyHolidays

    • A collage of the team (and some food) during our company holiday event.
  • Happy holidays from everyone at Drako! We hope everyone takes this time to unwind, celebrate, and enjoy some time off. This past weekend, everyone at our #Montreal office enjoyed our annual holiday celebration. After our Secret Santa gift exchange at the office, the team enjoyed conversations, drinks, and a whole lot of food 🎄. Check out the highlights from our holiday festivities below, and please note that our offices will be closed from December 24th until January 1st. #LifeAtDrako #StartUp #Programmatic #HappyHolidays

    • A collage of the team (and some food) during our company holiday event.
  • December is in full swing, and the winter holidays are almost upon us! We can’t wait to relax, enjoy some time off, and (hopefully) see some snow. Last month, we introduced our new consumer segments, which allow our clients to easily reach holiday shoppers of all kinds over the holidays, regardless of when they choose to go on a spending spree. While shopping is a big part of the winter holidays, it’s certainly not the only part. At Drako, we can help connect you with a range of festive audiences, just in time for the holidays. Our unique syndicated segments make it easy to reach specific groups in the midst of winter activities and gatherings. For example, our segment of ice show attendees can reach all kinds of people across the United States that visit live ice show events around the holidays. To the same effect, our charities and non-profit segment makes it seamless to reach anyone seen visiting a volunteer organization during the holiday season. We have built over 70,000 syndicated segments and are constantly adding more to help reach more niche groups across North America. To learn more about our syndicated segments and targeting options, feel free to get in touch with us today! #AdTech #AudienceTargeting #HolidayShoppers

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  • It’s that time of the year…Welcome to Drako Wrapped! To celebrate this past year of achievements and milestones, we’re taking a closer look at the accomplishments of our Managed Services and Data teams. Check out the impressive numbers below! All data in this post was sourced from January 2024 - November 2024. Thank you to all our clients for a great 2024 - we look forward to working together in 2025! #DrakoData #Wrapped #Stats #YearInReview

  • We're thrilled to see our inclusion in Datarade's list of the 25 Best Geospatial & POI Data Providers Covering the US! Feel free to check out their full list below:

    View organization page for Datarade, graphic

    4,205 followers

    This Month, We Celebrate GIS! 📍 November is a special time for map and tech enthusiasts—it’s GIS Day! Geographic Information Systems (GIS) is a revolutionary technology shaping how we explore and understand the world around us: 🌱 GIS powers everything from disaster response to urban planning and climate change mitigation. 🚗 The maps we use to navigate our day are fueled by the GIS technology. 🌍 Geospatial data, like GIS, links data to locations. That’s why today, we’re highlighting the Top Geospatial Data Providers serving the US: Factori Echo Analytics dataplor GapMaps SafeGraph The Data Appeal Company Smarty DRAKO GeoPostcodes Nearmap Gravy Analytics Huq Industries Privateer Space Intuizi Irys Quadrant.io (exited to Appen ASX:APX) Veraset SpaceKnow Inc. MapsPulse RS Metrics Spire Tamoco CKDelta Complementics 40Geo, LLC Check out the full list of Top Geospatial and POI Data Providers: 👉 https://lnkd.in/gVSFsXDY #GISDay #GeospatialData #POIData #LocationIntelligence #DataProviders

    25 Best Geospatial & POI Data Providers Covering the US

    25 Best Geospatial & POI Data Providers Covering the US

    datarade.ai

  • View organization page for DRAKO, graphic

    1,709 followers

    Black Friday is just a couple of days away which means great deals are right around the corner! Despite the rise in online shopping over the last decade, malls still see a huge spike in in-store traffic over Black Friday weekend, the biggest shopping weekend of the year. As millions of shoppers flood stores across North America, advertisers need to work harder than ever to stand out among the competition. Fortunately, we can reach Black Friday shoppers of all kinds, and ensure your strategy reaches the right crowd at the right time. Whether you want to create a general Black Friday campaign, reach specific kinds of shoppers for the holidays, or even if you aren’t certain of your goals yet, Drako can help your 2024 holiday campaign find the perfect audience. Using Drako’s lookback window, we can even take a look at our data from last year and determine how many people went out shopping last year. We distinguished over 50 million unique IDs visiting malls and department stores during 2023 Black Friday weekend in the United States 🇺🇸, and over 8 million IDs in Canada 🇨🇦. While other companies struggle to even access data from last year, we can both retrieve it and activate it across multiple channels and DSPs. Make this year your most impactful yet - get in touch and connect with us today to learn more! #BlackFriday #HolidayMarketing #LocationData

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  • View organization page for DRAKO, graphic

    1,709 followers

    This holiday season, we’re happy to introduce our new holiday consumer segments! These segments make it easier to reach an assortment of people over the holidays, no matter where, when and how they choose to shop. 🛍️ With holiday shopping being the most popular period for sales and events, businesses around the world are eager to get their names out there among all the competition. With our newly created consumer segments, we can offer additional layers of detail and insight into holiday shopping behaviour across the United States and Canada. Whether you want to reach customers who go out shopping on Black Friday, Christmas, or Boxing Day, we can help make these distinctions! We can even segment between early and late holiday shoppers. Instead of broadly advertising for the holidays, these segments allow you to reach a particular group that may respond more positively to your messaging. 🎁 To take things further, Drako has holiday consumer segments for all major holidays, not just winter holidays. From Father’s day to Easter to the 4th of July, we can help reach different kinds of shoppers year round. To learn more about these segments and how they can impact your business, feel free to get in touch with us today! #DrakoData #AdTech #BlackFriday #CyberMonday #Christmas

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  • View organization page for DRAKO, graphic

    1,709 followers

    Today is World Kindness Day! Every November 13th, people around the world focus on the value of being kind, uplifting their communities, and building human connections. At Drako, we can easily build an audience of World Kindness Day celebrators by fencing visitors of nonprofit sites and volunteer centres. 🙋 Of course, we’re also celebrating Sadie Hawkins Day today in the United States! This tradition emerged in the 1930s, where women at college campuses flipped the script and asked men to the dance. To access a relevant group for Sadie Hawkins day, we could reach out to female college students who go out dancing. 👫 Last but not least, we couldn’t forget that November 13th is also National Hug a Musician Day! If you know a hard-working musician, today is the day to appreciate everything they do and give them a hug. Drako can easily reach a relevant audience of musicians in need of a hug by fencing shoppers at musical equipment stores in any given geo. 🎸 Whether you celebrate all, some or (most likely) none of these holidays, Drako is here to help. As demonstrated, we can come up with creative solutions and build relevant audiences no matter the occasion. With huge events like Black Friday, Cyber Monday, Winter Holidays and New Year’s on the horizon, now is the time to start leaving your mark in a significant and impactful way. Get started with us today and treat every day like a holiday! #Programmatic #HolidaySeason #LocationData

    • A poster that reads: Advertise in style 2024-2025. Make every day a holiday with Drako!
  • View organization page for DRAKO, graphic

    1,709 followers

    In a few short weeks, shoppers all across the United States and Canada will be stampeding retail shops for Black Friday. As the biggest sales event of the year, advertisers are always trying to get the attention of these enthusiastic shoppers. 🛍️ Traditionally, location data companies have been able to geofence shopping malls and other Black Friday destinations in order to reach shoppers. With Drako’s frequency and lookback window, we can offer a level of additional confidence that other companies tend to miss out on. Our frequency lets us find frequent and infrequent visitors with a desired decile distribution. It allows us to easily identify lapsed customers, repeat customers and in this case, employees. By having a keen awareness of which IDs within any given mall or store belong to employees, we can easily filter them out from our audience. Plus, with our lookback window, we can fence last year’s popular destinations and retarget Black Friday shoppers from 2023. 🛒 A Drako Black Friday audience will consist entirely of shoppers, and reach its desired target audience without any unnecessary extra IDs. To learn more about what we can offer this Black Friday season, make sure to stay connected to our LinkedIn page or get in touch with your dedicated account manager today! #BlackFriday #CyberMonday #LocationData #Programmatic

    • A promotion for a "sale" for November 29th, 2024. Black Friday at Drako, don't miss out!

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