DTC Newsletter

You’re leaving money on the table if you’re not on TikTok Shop. Why? This episode we chat with @Charlie Grinnell, Co-CEO of @RightMetric, about their latest report on how to navigate and refine your strategy for the platform. Listen to the episode here: https://lnkd.in/gWCDYfPP

Amazon vs. EU Antitrust Showdown 🥊 The European Union is turning up the heat on Amazon’s marketplace practices. 🔍 Officials are investigating whether Amazon is unfairly favoring its own branded products over third-party sellers. If violations of the Digital Markets Act (DMA) are found, Amazon could face fines of up to 10% of its annual revenue. 💸

Google Analytics now integrates with Merchant Center Recommendations. 🛍️ The integration makes it easier than ever to optimize your Shopping ads, spot and fix product disapprovals directly in your GA dashboard, and get alerts about issues keeping your products out of Google Shopping results. You can access this feature on the homepage, Insights hub, or Reports snapshot.

Don't let Google spend your budget without limits! 💸 Set restrictions and adjust your CPA and budgets accordingly to maximize your advertising impact during Black Friday. Learn what else you should adjust for BFCM in the episode: https://lnkd.in/gpv8wdn3

This Black Friday, don’t rely on real-time data on Google Ads or you’ll fall behind. 📉 Make sure you cross-reference with your GA4 and Shopify accounts to see how you’re performing during BFCM. Learn about other mistakes to avoid in the episode: https://lnkd.in/gpv8wdn3

Your Google Ads might move a little slower on Black Friday and Cyber Monday. 🐌 How do you prepare your account for the big holiday? Let’s talk about how to handle the lead-up to BFCM and what to do after. Listen here: https://lnkd.in/gpv8wdn3

Adam Driver’s next role is… reading 5-star Amazon reviews? 🍌 Amazon’s “5-Star Theatre” holiday campaign brings the drama with Adam Driver transforming hilarious product reviews into must-see performances. 🎥 From banana slicers to massage guns, this one-man show turns quirky reviews into pure entertainment. Not only is it a laugh-out-loud campaign, but it’s also highly shareable—perfect for going viral during BFCM! 🛍️

Google Cracks Down on Parasite SEO 🌐 Google is targeting websites exploiting search rankings with irrelevant, spammy content under its updated policies. What is Parasite SEO? 🤔 It’s content unrelated to a site’s focus, designed to manipulate rankings—like hidden coupon codes on news blogs or unrelated affiliate links on educational sites. 🚨 Important: Google doesn’t care if the publisher created the content or outsourced it—violations will be flagged. For marketers, this reinforces the need for authentic, high-quality content.

A sweet new INNBEAUTY and poppi collab just dropped! 🥤💄 INNBEAUTY PROJECT and Poppi are serving up the ultimate treat with their limited-edition Sips & Lips Set! 💋 Inspired by Poppi’s signature soda flavors, these new lip oils are a must-have: 💖 Raspberry Rose Glaze: A soft pink tint. ❤️ Cranberry Fizz Glaze: A bold red hue. This beauty-meets-beverage collab combines flavor and aesthetics for a unique and fun makeup experience.

What’s Hot and Trending for 2025? 🤔 Get ready to make a statement! 2025 is all about bold, creative graphic design trends that grab attention and create unforgettable experiences. Trend Spotlight 1: Mismatched & Bright ✨ Experiment with quirky fonts, bold colors, and asymmetrical layouts for designs that pop! Trend Spotlight 2: Rewilding Design 🌿 Blend nature with digital by using natural textures, flowing shapes, and earthy tones for a serene, captivating vibe.