EMPRO

How do you know if your product is priced just right? Are you leaving money on the table, or scaring away potential customers? Need some help figuring it out? Let's chat and get your pricing strategy on point. https://lnkd.in/gakwcceY

Don't miss your chance to explore cutting-edge optimizations for your business. Visit our exhibit at TECHSPO Toronto 2024 on April 18-19, 2024 at Marriott Downtown at CF Toronto Eaton Centre in Toronto, ON. technology at Marriott Downtown at CF Toronto Eaton Centre in Toronto, ON on April 18-19, 2024. Visit our exhibit in the Exhibition Hall – register today:    https://techspotoronto.ca #Technology #TechEvent #AdTech #MarTech #SaaS #Techspo #techspotoronto #toronto #torontoEvent

Are you using the right data to make decisions about your products? A single person creates 1.7 MB of data every second, sounds ridiculous, right? ~ 94% of this data is digital, and ~ 85% of data is actually copies of other data. If one person creates so much data a day, just imagine how much data one company creates. This volume of data is overwhelming, hence it's so critical for companies to organize this data effectively, to facilitate informed decision-making processes. 🤷🏼♀️ Where to start? First, create some order in this chaos, let's try to understand what information is relevant to your decision-making process. How would you do that? #Askyourself: What am I trying to achieve as a business? Understanding your objective allows you to narrow down and start building your data collection strategy accordingly. I'm not saying it's easy, but it's definitely the starting point. Once your objectives are clearly defined, the next question would be, what will help me to measure progress towards this goal? Let's say that your goal is to improve customer satisfaction. 1. Does this improvement affect only your customers? Or maybe it involves other stakeholders in your company such as sales, marketing, and customer support? 2. What does it mean to improve customer satisfaction? Does it refer to product usability? adoption? customer journey? functionality coverage? 3. How would you understand that customer satisfaction is improved? Is it because the customer will provide high ratings, will refer friends to use the product, will spend more time/more money, or maybe since the customer comes back for more? These are some of the questions that may help you bring some clarity into your #decisionmaking processes. Try it, let me know how it went. Want to brainstorm your decision-making process? Grab a slot: https://lnkd.in/gu3Tg53C #productgrowth #productstratgey #productperformance #businessperformance #businessgrowth #emproconsulting #kpi #process #productdevelopment

Check out our latest episode of the Product for Product Podcast, where Matt and I talked with Yelena Liman, CEO and Founder of EmProConsulting, about some of the metrics we use to understand and help product companies grow their products. We touch at the episode on many things, mainly how to know we are in growth stage, what are each of the growth metrics all about - AARRR, RICE and HEART, where to use each of them, and how to utilize them for successful growth. Check out the comments for links to the episode. Thank you Yelena for joining us on the podcast, it's been a pleasure to learn from you! #growth #metrics #aarrr #productmanagement #product

Ever wondered how much you're spending on developing the wrong features? Research shoes that up to 35% of software features go unused by end-users. What's your situation?

How to communicate your ideas clearly and persuasively? Whether you're #pitching a groundbreaking idea, seeking investment, or aiming to inspire your team, the art of pitching can be the difference between success and missed opportunities. Join Yelena Liman, our visionary Founder and CEO, who will be a keynote speaker at the "Master Your Pitch" event organized by Yazamiyot Canada. This event is your opportunity to improve your communication skills and elevate your professional journey. Yelena will be joined by accomplished speakers like Orly Zeewy, MBA, Tovit Neizer, and Maya Liberman. Together, they will share invaluable insights and strategies to not just improve your pitching skills but to revolutionize the way you communicate. 🗓️ Event Details: When: Thursday, February 29, 2024, 6:30 PM – 9:30 PM EST 📍 Where: 750 Spadina Avenue, Toronto, ON M5S 2J2 (Hybrid Event) 🌟Join us to discover the "why" behind your pitch and how to convey it compellingly. 🌟Embrace this fantastic opportunity to learn, grow, and transform your pitch into your most powerful professional tool. 🔗 Secure your spot now: https://lnkd.in/diUUtsEd #womenentrepreneurs #womeninbusiness #leadershipdevelopment #communication #torontotech #torontobusiness