Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts

This time of year always takes me back to when I was 8, eagerly waiting for the Sears Christmas catalog to arrive. I’d grab a Sharpie, circle everything I wanted, and leave it as a not-so-subtle “hint” for my parents. That nostalgic feeling sparked an idea: What if, at Simple Bundles, we brought that same magic to the ecommerce industry? Especially at a time when brands are giving SO much to their customers—what if we could give something to THEM? So, I pitched the concept of blending traditional print, the excitement of special offers during the holiday season, and meaningful storytelling—and now, here we are. I’m so excited to wrap up the year with our first-ever print magazine and catalog for ecommerce. It started as a random idea, but with the leadership of PostPilot and David Swendeman, it became something 10x better than I ever imagined. Surprise—they know print, y'all! They had so many amazing ideas for what to include in this magazine, and I know Dave spent months perfecting this concept to ensure it delivered both value and entertainment. I couldn’t be more grateful. This project let me channel my old reporter roots as I interviewed incredible brands like Ilia Beauty, Ridge Wallet, Graza, and more. Their stories and insights added so much heart to this magazine. ❤️ What a way to close out the year professionally! Huge thanks to everyone who helped make this dream a reality—I’m beyond proud of what we’ve created. Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts

Every ecommerce brand dreams of growth, but what happens behind the scenes can make or break that dream. Your backend processes—inventory, logistics, and returns—are the real drivers of success. This new guide shows you how to: ✅ Clean up post-peak season chaos 🌍 Streamline your operations for efficiency 🔄 Maximize growth opportunities in 2025 Naturally, we wrote the chapter titled "Segmented A/B Testing in Checkout", but there are some great insights from Ablestar, ShipBob, Loop, FlavorCloud Inc., Zapiet, and of course, Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts. Ready to start 2025 strong? Get this. Link in the comments 👇

While flashy marketing campaigns grab the headlines, there’s a hidden hero in your ecommerce story: your backend systems. And truthfully, this part of running a brand needs more love and attention. I hear so many stories about inventory systems that fail to maintain real-time stock sync, issues with picking and packing SKUs for product bundles, and don't forget trying to ship internationally (What's up, Canada Post) 😬 From inventory to logistics to returns, these processes quietly drive growth because of how they impact your customer experience. It's all part of the bigger picture of what makes a brand successful. SO, coming off the BFCM high, I wanted to release something helpful to the community—something that will help you fix any messes you notice during the peak season to make sure they don't happen again in 2025. That’s why we created a new ebook designed to help you tackle FOMU (fear of messing up) and turn operational challenges into opportunities. What’s inside? Actionable strategies like how to ✅ Optimize product bundles to boost Average Order Value (AOV) 🌍 Streamline cross-border logistics to cut through red tape 🔄 Master returns to improve efficiency and keep customers coming back Plus, I worked with amazing partners on this from ShipBob, Loop, Wonderment, PrettyDamnQuick, FlavorCloud Inc., Zapiet, and Ablestar. If you’re ready to clean up the mess, evolve your processes, and start the new year strong, this guide is your first step. You can get it here: https://lnkd.in/gwkUvWS9 Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts

🎉 We did it! 🎉 500 reviews on Shopify and counting! Huge thanks to everyone who helped us hit this milestone—next stop, 1000! 😏

Our merchants sold $52M in bundles over the BFCM weekend. 🤯 Bundles accounted for nearly 10% of their total sales, showing they’re a key strategy for increasing AOV/maintaining healthy profit margins while giving customers great deals. The top-selling bundle sold 3,950 units in fragrances, with > 1 million different mix-and-match combinations if you can believe it. And the top-value bundle generated nearly $1M in sporting goods. It's our 4th BFCM this year and it's crazy to see how much we've grown. Incredible weekend for our team and for our merchants. 💗 Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts

It’s not too late to create custom bundles in time for Christmas 🎄 Revel Nail nailed it by letting customers build their own polish sets—giving shoppers control and a personalized experience. And offering this level of customization didn't add friction to Revel's backend operations. Instead, Simple Bundles reduced bundle fulfillment issues by 80% for the Revel team—a real holiday miracle. Get started with Simple Bundles in minutes: https://lnkd.in/eh6STTq Revel Nail's full story: https://lnkd.in/gsehCnPm

As the 🔥biggest week in retail🔥 wraps up, here’s a breakdown of some of the top-performing bundles sold via Simple Bundles on Shopify: - Full Coverage Bundle by Loop Earplugs - The Cheeky Duo by Westman Atelier - Bisou Balm Duo by VIOLETTE_FR - Vanilla Skin by Phlur - Travel Hair + Body Wash by Tubby Todd Bath Co. - Hero Seeded Bread by Hero Bread 💸 Highest value of bundles sold: eBikes from Lectric eBikes 🐮 Notable trending product: While not topping the charts, an interesting trending product is nut milk makers from Almond Cow 🥇Top trending category: Health & beauty, with fragrances contributing a HUGE share of total sales. Freshly Commerce | Simple Bundles, Freshly Inventory, and Simple Discounts

BFCM is only just getting started and we're already seeing many of our merchants ✨double✨ their total bundle earnings for the year. It's not too late to set up bundles for BFCM and the holidays. 🎁 Money back if you don't see an immediate increase in AOV. 😉 Here are some of my favorites built using Simple Bundles. It's super simple to use (cause I designed it duh) so you can get up and running by tomorrow. Free up to 3 bundles and get access to all features: https://lnkd.in/gyZjbnd9

Glossier doesn’t just create amazing bundles online—they’ve nailed it in-store, too. With Simple Bundles’ Shopify POS integration, they streamline the bundle-buying process right at checkout. Here's how it works 👇 1) At Glossier’s stores, bundles have their own wall, making it easy for customers to mix and match. Store associates can select exact bundle options in seconds. 2) When a customer grabs three items from the bundle shelf, associates pull up that exact bundle on their POS device. 3) The full bundle is also on the receipt; no manual searching or discounts are needed—smooth and simple. 🧾 Curious to see how Glossier simplifies in-store bundling? Lichen Zhang wrote an in-depth article to show you here: https://lnkd.in/gzF5dSRV Try creating mix-and-match bundles with Simple Bundles—first 3 are free 👉https://lnkd.in/gxkxPH48

Oh, hello, Stanley on Simple Bundles 😍 The coffee break set is officially live. These items are so popular that some variants are already sold out! No sweat for Stanley, though—those variants are greyed out, so they don't accidentally oversell. We love the way they displayed the bundle swatches. And in the checkout, the items are broken down so customers can see which colors they chose for the bundle.