Future of Marketing Institute

🤔 𝐈𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐁𝐚𝐜𝐤 𝐨𝐧 𝐓𝐫𝐚𝐜𝐤? The global marketing industry is showing strong signs of recovery, but with rapid technological changes, are marketers truly equipped for the future? LinkedIn's Fall 2024 Global Marketing Jobs Outlook highlights some key trends for the future of marketing jobs: ✨ Job Growth: Marketing job postings surged by 76% in 2023, signaling a rebound across tech and finance sectors. 📊 AI Transformation: 59% of marketers are using AI, with 54% expecting it to reshape their work in the next year. 💡 Skills on the Rise: Creative Execution, AI, and Marketing Tech are the top in-demand skills. As marketing evolves, how are you preparing to stay ahead of the curve? Let us know below 👇 #Marketing #AI #DigitalMarketing #Innovation #LinkedIn

💻 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠, 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝: 𝐍𝐨 𝐂𝐫𝐨𝐰𝐝𝐬, 𝐍𝐨 𝐒𝐭𝐫𝐞𝐬𝐬, 𝐉𝐮𝐬𝐭 𝐂𝐥𝐢𝐜𝐤𝐬 Ready to start Your Christmas shopping this Black Friday? Amazon’s new virtual shopping portal makes it easy to skip the crowds and shop from the comfort of your home! 🛍️ 𝐖𝐡𝐚𝐭’𝐬 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠? • Explore a 3D display room featuring holiday products. • Click on interactive hotspots to browse and learn more. • Add items directly to your cart! As more people shop online for convenience and to avoid crowds, immersive storefronts offer the best of both worlds: the experience of browsing in-store with the ease of e-commerce. This shows how brands are moving from sponsoring ads to creating full experiences! For example, Lindt could sponsor a hotspot in Amazon’s virtual shopping portal with an interactive "Holiday Treats" display. In the future, VR headsets could take this even further, allowing fully immersive shopping from home. 🎁 Will you be using virtual shopping to tick off your Christmas list this year? Share your thoughts in the comments! #DigitalMarketing #Ecommerce #Retail #Amazon 👇 Watch Our Storefront Demo Here:

👋 𝗦𝗮𝘆 𝗛𝗲𝗹𝗹𝗼 𝘁𝗼 𝘁𝗵𝗲 𝗔𝗜 𝗧𝗵𝗮𝘁 𝙍𝙚𝙖𝙡𝙡𝙮 𝗚𝗲𝘁𝘀 𝗬𝗼𝘂 🤖Launching in 2025, friend is an AI-powered wearable device designed to be the best friend you never knew you needed.  Unlike an "imaginary friend," Friend provides real-time responses directly to your mobile device, ensuring you’re always connected. 🤝 Whether you need advice, a listening ear, or just someone to talk to, Friend is there to provide support and companionship. Swipe through to explore how marketers can use friend’s technology to shape the future of consumer connections. How do you see Friend transforming the way brands connect with you? Let us know in the comments! #Innovation #AI #Marketing #Technology #Future

🎅✨𝐌𝐚𝐬𝐜𝐨𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐢𝐧𝐯𝐞𝐧𝐭𝐞𝐝: 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐰𝐢𝐭𝐡 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚   The Coca-Cola Company has launched its "Create Real Magic" campaign for the holidays, featuring the iconic 1931 Coca-Cola Santa Claus brought to life with AI. Users share their favourite holiday memories in a short conversation, and Santa uses AI to transform those moments into a personalized snow globe!🔮   🤔This campaign highlights an important question for marketers: how can new technology help enhance your customer engagement while remaining true to your brand?   If your brand has a recognizable mascot, think about how they could become a more active spokesperson. With tools like Character.AI, brands can tap into their existing IP—like Coca-Cola’s Santa Claus—to create memorable and interactive customer experiences.   You can try out the “Create Real Magic” campaign here: https://bit.ly/3ALAnyu   What mascot do you want to have a conversation with? Let us know in the comments!   #Marketing #ArtificalIntelligence #Christmas

🤔𝐀𝐫𝐞 𝐖𝐞 𝐓𝐫𝐚𝐝𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭 𝐅𝐨𝐫 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞?   Trust is becoming a critical factor for tech users all across the world, but not everything you see online is real... right?   The latest report by Accenture Life Trends 2025 report sheds light on this exact issue. People are increasingly questioning the authenticity of what they see online, which is reshaping their trust in businesses and the way they engage with them. Here are some key trends: 🤔 Growing Skepticism: 60% of people are questioning the authenticity of online content—up from 56% last year.   📊 Generative AI Challenges: While offering great potential, AI is also blurring lines between genuine and misleading content, with many asking "is this even real?"   🛠️ Search Fatigue: The online discovery process has become frustrating, with low-quality and misleading results flooding search engines.   The report suggests that businesses need to prioritize trust-building with consumers in order to thrive in this new era.   How do you think brands should strive for authenticity amidst misinformation? Let us know below 👇   🔗 Read the full report: accntu.re/3Zc91L3   #Innovation #Marketing #DigitalMarketing #Digital #Technology

📢 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐒𝐩𝐞𝐚𝐤𝐬 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐒𝐞𝐧𝐬𝐞𝐬 Marketing today goes beyond just what you see or hear—it’s about engaging all your senses, from touch and taste to even smell! Swipe through the carousel to discover how leading brands are using sensory experiences to redefine their campaigns and break traditional marketing norms. 🤔 Which sensory innovation do you find the most impactful? Let us know! #Marketing #Innovation #Technology #AI #Future

🌐 𝗜𝘀 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗮𝗿𝗰𝗵 𝗗𝗲𝗮𝗱? 𝗪𝗲𝗹𝗹 𝗻𝗼𝘁 𝗾𝘂𝗶𝘁𝗲 𝘆𝗲𝘁... 📈 With AI-driven search engines like ChatGPT and Perplexity rising fast, the search landscape is shifting. Traditional search engines like Google and Bing are challenged now that AI platforms can deliver instant answers without users needing to go to links. ❓ This shift in search raises questions and concerns for brands, content creators, and consumers. It is harder for brands to succeed online as instant queries mean fewer customers click through their websites or see their ads. Furthermore, Perplexity is already rolling out ads, showing advertising potential on these AI search platforms. For content creators, generative AI engines can create responses without consumers having to look at the original content source. This potentially reduces the economic value of a content creator’s work. With generative AI, consumers risk receiving inaccurate or biased information. Unlike traditional search engines, which provide a list of sources, generative AI compiles answers without transparent references, making it harder for users to verify the accuracy of the information. 💡 FMI believes changes are coming due to these “GenAI Answer Engines”. In a future post, we will discuss the skills marketers need to succeed with this emerging search trend. #marketing #ai #search #future #advertising #trends

“𝐀𝐥𝐥 𝐀𝐈” 𝐕𝐢𝐝𝐞𝐨𝐬 𝐃𝐨𝐧’𝐭 𝐄𝐱𝐢𝐬𝐭… 𝐀𝐭 𝐋𝐞𝐚𝐬𝐭, 𝐍𝐨𝐭 𝐘𝐞𝐭 If you find yourself being drawn in by claims of “All AI” videos, proceed with caution. Some companies are capitalizing on AI video hype by claiming their videos are fully AI-generated, even when they aren't. Check out the carousel below to see some examples, and insights into what’s really behind these videos. Do you have other examples of videos that have been given a helping hand by AI? Let us know in the comments! #AIMarketing #DigitalMarketing #Marketing #Video

🎉 Congratulations Jessica Trasolini and Simerjit Bahga for receiving the FMI Excellence Award! Truly deserved and your efforts have made a profound impact here at FMI.

🎈 𝗛𝗲𝗹𝗽 𝗥𝗮𝗶𝘀𝗲 𝗙𝗠𝗜 𝗜𝗻𝘁𝗲𝗿𝗻𝘀 𝘁𝗼 𝗡𝗲𝘄 𝗛𝗲𝗶𝗴𝗵𝘁𝘀 Today, November 14, is Schulich School of Business - York University 'Giving Day'.  Join our alumni and friends in supporting our outstanding business school. This year, I’m reaching out to ask for a contribution to the 'Future of Marketing Institute (FMI) Student Experience Fund’. Your support enables FMI interns to gain real-world business skills using the latest AI technologies --  like the one that brought this image of our talented interns to life. Today, your support can go even further! Thanks to the generosity of Schulich alumni, every dollar you donate will be matched up to $150,000. ✈️ The campaign ends today. Please consider making a gift and help FMI reach our ‘lofty’ goals. Thank you! Donation Link: https://bit.ly/4fasxNR Sincerely, Professor M. David Rice Executive Director, Future of Marketing Institute Martin Waxman, MCM, APR Catherine Hardman, CFRE Christina Niederwanger Madeleine Cruickshank Peiling Cai Andrea Ascarrunz Asif Chowdhury Detlev Zwick York Marketing Association (YMA)