GlobeScan

We are thrilled to share the release of the 2024 GlobeScan Healthy & Sustainable Living Highlights Report!   This year's report, "The Road to 2025," reveals that consumers increasingly feel the impact of climate and sustainability challenges. However, their responses to these issues vary widely. Our report offers insights into how brands can better understand consumer mindsets and tailor their communications to foster meaningful engagement.   GlobeScan’s 2024 Healthy & Sustainable Living research study was designed with a range of partners including Instituto Akatu, BBMG, Consumers International IKEA, Levi Strauss & Co., Logitech, Mondelēz International, NYU Stern School of Business, Procter & Gamble, PepsiCo, SC Johnson, Target, Visa, and WWF. Learn more and access the full report here: https://lnkd.in/gSuSSdZY

How can finance innovations like Integrated Profit & Loss (IP&L) supercharge sustainability & integrate teams?   Great article by Richard Pastore on how IP&L enables companies to measure their social, environmental, and financial impacts in an integrated way, aligning sustainability with business performance. The data has always been a challenge, but now IT professionals are stepping in to help harness data and technology to improve decision-making and impact measurement.   IP&L is just one of the exciting ways that sustainability, finance and IT functions are collaborating – we are gathering insights on the barriers and opportunities as part of the Sustainability Value Creation partnership, with results shared publicly in Q1 2025, including at GreenBiz 2025.   Read the full article “Uniting IT, Finance, and Sustainability Through the Integrated Profit and Loss” by Richard Pastore, Research Principal of SustainableIT.org here: https://lnkd.in/evvVDHSZ Are you a leader in IT, Finance, or Sustainability? We would love your perspective in our short Sustainability Value Creation survey, which will sign you up for early access to the findings: https://lnkd.in/enRmx6TP   ERM Sustainability Institute, Accounting for Sustainability (A4S), SustainableIT.org, GlobeScan, Salesforce

As we close the year, we want to reflect on our favourite Insights of the Week that highlight the key themes and trends of 2024 🗓️ Each week, we share timely and strategic research to help leaders in business, civil society, and government navigate a rapidly changing world and respond to evolving societal and stakeholder expectations. The Insight of the Week team will be back after the holidays. Thank you for being part of our growing community this year—we look forward to sharing even more with you in 2025.

The most recent episode of All In - The Sustainable Business Podcast is now available: "Politics, Politicians, Policy, and Sustainability." In this episode, David Grayson, Chris Coulter, and Mark Lee talk to Lisa Witter from Apolitical and Sandrine Dixson-Declève from Earth4All about the importance of good people and high efficiency in government, especially as it relates to shaping the environment in which the private sector pursues sustainability objectives. Stream it here: https://lnkd.in/eviupkb2  Listen on Spotify: https://lnkd.in/efDPdZq8  Listen on Apple Music: https://lnkd.in/eH82S33p 

In an era defined by uncertainty, polarization, and rapid change, how are leaders in business, government, and civil society charting a course forward? Join us for a special webinar on January 15th, 2025 as we unpack the key dynamics shaping our world in 2025. The webinar will explore the implications of these fast-moving trends and provide insights into how organizations can respond effectively. We will cover key themes including: 📌 Reputation in a low-trust environment 📌 The role and expectations of business 📌 Impacts of a changing climate on society 📌 Consumer engagement on sustainability 📌 Sustainability leadership We will be hosting two sessions for this webinar to accommodate different time zones. If you are in Asia, Europe, or Africa you can register for our first session here: https://lnkd.in/ev5gTctx If you are in North America or South America register for our second session here: https://lnkd.in/eJH9z86v

How can companies unlock the full potential of their workforce to drive a just transition to a sustainable future? 🌱 Our new research with Ashoka reveals the untapped opportunity to empower employees as changemakers. From fostering autonomy and collaboration to addressing barriers like lack of time and management support, the findings highlight practical steps companies can take to close the gap between sustainability ambitions and real-world impact. 📥 Download the report now to dive deeper: https://lnkd.in/euKr5xGV Ashoka Changemaker Companies

Although COP29 was widely seen as a missed opportunity, it marked a turning point as discussions on a carbon tax gained traction.    A carbon tax is increasingly viewed as a pivotal step toward meeting the Paris Agreement targets and ensuring equitable contributions across sectors to reduce greenhouse gas emissions.   GlobeScan's research reveals that, in principle, there is global support for the concept of a carbon tax to help combat climate change. However, willingness to accept higher taxes and prices is lower in North America and Europe compared to the Global South. This difference reflects growing cost-of-living pressures, shifting public priorities, and a growing backlash against green policies in some regions.   What does this mean for businesses? The success of carbon taxes relies on their environmental effectiveness as well as social and economic equity. Governments must address public resistance in North America and Europe, where cost-of-living concerns and skepticism about new taxes are prevalent. Clear communication about how revenue will be used—such as investing in renewable energy or supporting vulnerable communities—is crucial. Ensuring fairness and demonstrating tangible benefits are essential for gaining public trust in the Global North, while addressing regional inequities is key to fostering support in the Global South.   Access the full insight here: https://lnkd.in/eaTA4Yfw 

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Fractured talks at #COP29 concluded with developed nations agreeing to help channel “at least” US $300 billion a year into developing countries by 2035 to support their efforts to deal with climate change. This agreement fell far short of the $1.3 trillion annually demanded by developing countries to transition to low-carbon economies and adapt to extreme weather. Nigeria labeled the outcome a “joke,” underscoring mounting frustration in the Global South. Why has progress stalled? One factor may be shifting public opinion. Research from GlobeScan indicates that, although majorities in G7 countries believe wealthier nations should help those most affected by climate change, support has declined significantly in Italy, Japan, Canada, Germany, and the UK. The USA remains the least supportive among G7 nations, with consistently low approval levels. What does this mean for the world ahead? Support for climate aid in G7 countries is declining due to economic pressures like inflation and slow growth, which make citizens more inward-focused. Additionally, populist rhetoric portrays climate finance as a burden rather than a necessity. If clearer communication about the shared benefits of international climate action is not established, this trend could hinder equitable solutions and weaken North-South collaboration on climate change. Access the full insight here: https://lnkd.in/gdJGGmvj

How can we change consumer habits to ensure toothpaste tubes get recycled? ♻️ In this episode of All In - The Sustainable Business Podcast, Chris Coulter, David Grayson, and Mark Lee speak with Vance Merolla and Greg Corra from Colgate-Palmolive. They explore the company’s sustainability efforts broadly and key in on the challenges of redesigning something as common as toothpaste tubes to make it recyclable. They also discuss the difficulty of changing habits and systems to ensure more of now-recyclable tubes actually gets recycled! It’s a journey of years, requiring remarkable in-house expertise and considerable system collaboration, and it offers multiple lessons for steps other companies might take to design and support circularity. Stream it here: https://lnkd.in/eDRyrR3B Listen on Spotify: https://lnkd.in/esvDPbRa Listen on Apple Music: https://lnkd.in/ey6J-WYh