We are thrilled to share the release of the 2024 GlobeScan Healthy & Sustainable Living Highlights Report! This year's report, "The Road to 2025," reveals that consumers increasingly feel the impact of climate and sustainability challenges. However, their responses to these issues vary widely. Our report offers insights into how brands can better understand consumer mindsets and tailor their communications to foster meaningful engagement. GlobeScan’s 2024 Healthy & Sustainable Living research study was designed with a range of partners including Instituto Akatu, BBMG, Consumers International IKEA, Levi Strauss & Co., Logitech, Mondelēz International, NYU Stern School of Business, Procter & Gamble, PepsiCo, SC Johnson, Target, Visa, and WWF. Learn more and access the full report here: https://lnkd.in/gSuSSdZY
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/AnVI30sEBSP
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/JMW430sEFQe
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/5syy30sEQQa
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/uMvn30sEQQ9
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/1Za950SqsZE
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Consumers' growing focus on health, performance, and transparency is driving businesses to rethink products and boost sustainability. From 2020 to 2023, sustainable health products saw 8% annual growth, outperforming less sustainable options. Our Passport Sustainability platform underscores the importance of transparent sustainability measures to reduce risks, meet regulations, and capture rising consumer demand. 🔎 Explore more in Euromonitor's "Unlocking Sustainability Opportunities in Health and Beauty" report. 🔗 https://lnkd.in/eKhxfGSC
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Shoppers are prioritizing eco-friendly products and business practices more than ever ♻️ Transform your brand with these sustainability tips to meet consumer demand and make a positive impact on the environment and society. 🔍 Learn more about the rising commitment to sustainable shopping at https://lnkd.in/gmnhBtCC
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/1b2p30sEKAg
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🌳 Buying eco-friendly products is going more mainstream than ever as global consumers prioritize minimizing harm to the planet. This shift is reflected in the growing demand for sustainability information about the products they purchase. 🌎 🔍 Our new research study, The State of Product Content 2024, confirms this trend. It found that the majority of European and American consumers surveyed (56%) want access to more product sustainability content to factor into their purchasing decisions. 📊 💡 Learn how you can meet your customers' growing product sustainability information demands: https://ow.ly/qH6030sEBsH
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🌱 Exciting insights from recent research on consumer habits in the Baltics and Sweden! 🌍 As the discussion around Environmental, Social, and Governance (ESG) factors gains momentum, understanding consumer behavior is crucial in driving sustainability forward. According to a recent study by RAIT, it's evident that consumers in the Baltics and Sweden are making strides towards sustainability through daily actions. However, the study also highlights some interesting nuances: 👉 While there's a notable segment of environmentally conscious consumers in Sweden, prioritizing sustainability even at a higher cost, the Baltics show a different picture. Consumers in Estonia, for example, are not showing significant growth in this trend, and there's even a reduction in sustainability prioritization. 💰 Financial impact is a key consideration for consumers. Despite acknowledging the importance of sustainability, many are hesitant to pay a premium for it directly. 🥗 On a positive note, there's a visible effort in reducing food waste across both regions. Many individuals are actively engaging in practices to minimize waste, reflecting a positive trend. However, it's essential to remain vigilant. The study indicates a downward trend, particularly in Sweden, suggesting a continued need for awareness and efforts to maintain and enhance sustainable practices. For businesses, these findings underscore the importance of sustainability initiatives. By promoting eco-friendly products, offering sustainable packaging, and educating customers on waste reduction, companies can actively engage consumers. Collaboration with local communities, support for recycling programs, and adopting sustainable supply chain practices are also crucial steps towards environmental stewardship. Let's continue to drive positive change together by integrating sustainability into our daily lives and business practices! 🌟 #Sustainability #ConsumerBehavior #ESG #EnvironmentalEfforts
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