Listen to this lovely highlight from our Co-Founder & COO, Joseph Thompson💡 At KITS, we know authenticity drives action. When someone shares their experience with our glasses - whether it's a trusted influencer, a friend, or a family member - it carries weight. That’s why for a limited time your first pair is on us. Try KITS today and see the Canadian difference! #InfluencerMarketing #Creators #Ecommerce #Optical #Eyecare #ProudlyCanadian #AuthenticityMatters #SupportCanadian #Innovation
Why do people trust influencers more than ads? In this episode of the NextWave podcast by Traction, Joseph Thompson, Co-Founder and COO at KITS.COM (TSX:KITS), uncovers how trust and authenticity have reshaped brand engagement. Joseph discusses why micro-influencers drive better results, how brands can give up control and what it takes to connect with modern customers. Click the link in the comments to listen to the full episode.