Klue

This is how we went about building our Competitive Landscape Analysis 👇 It started with the guy at Klue that uses Klue, Hunter, and our VP of Marketing Katie Berg looking to build something that they could present to the SLT for their annual planning. Katie wanted to present a better understanding of market conditions, competitor activities, areas for growth, TAM, etc. And what was the most valuable insight to help them build this? Buyer insights. Insights from Win-Loss interviews, insights from the actual calls with customers to see what is customer sentiment, how many competitors are coming up in deals, which competitors are they… It was the main driving force of intelligence. And Hunter had some interesting takeaways after doing this for the first time – check them out 👇

To our American friends, we wish you a wonderful thanksgiving this week and we wanted to share something that you may not know about us Canadians… We’ve already had our Thanksgiving. And it’s kinda the same thing. So we’ve built a battlecard you can enable your sellers with when talking to Canadian customers about Thanksiving. There's really only one big difference besides the date. Enjoy the time off, we know most of you won't be here tomorrow 🦃 P.S. kudos to those that know we've posted this 3 years in a row

ALL the Compete Week sessions are available to watch on-demand in our community ▶️ So if you couldn’t make it, don’t worry, you can watch them now. We’ve got amazing sessions from Emma Stratton, Anthony Pierri 🎸, Dylan D'Urso and so much more. Check them out!

American friends, Thanksgiving competition – what are you most excited for? 👇

The reception to dropping our first short film this week was... It was unreal. As 'J' would probably put it... it was lit. It was one of the most fun things we've ever made, and to hear it resonate with our favourite people (we see you PMMs and compete pros) was such an amazing thing to see 💜 THANK YOU to everyone that watched, seriously, thank you thank you thank you. And if you haven't watched it yet, make sure to check it out at klue.com/klueless 🍿 Let's make more movies in B2B a thing. Let us know if you want to see more of this stuff (or more of J) 👀

Fast fast fast – we made Deloitte's Technology Fast 500 list for the 3rd year in a row! We love being a Canadian company, it means a lot to be recognized on a larger scale when it comes to accolades like this 🇨🇦💜 And it's all credit to the Klue Crew, working hard all year round and we can't thank you enough And to our customers and friends and community of people – compete people truly are the best 🙏 Here's to another fast year 🏎️💨

We made a short film 👇 Because B2B needs more movies. This is the story of a seller, a confident, but clueless seller, that becomes lost in a competitive deal. This is the (weird) story of Jonathan. This is Klueless: A Competitive Deal Story. Watch at klue.com/klueless

Tomorrow. 10:45am PST.

For the first time, we’ll be hosting a product showcase. Big. We’re running a special event THIS WEEK all about Klue Win-Loss👇 It was one of the most requested things at Compete Week: ‘More Win-Loss’ In this showcase, we will: - Discuss the evolution of Win-Loss - Take a deep dive into the product, including core capabilities and workflows - See how Hollis Kool, PMM from Writer, is using 360° Win-Loss to get a complete view of their buyers - Cover where we’re headed next with Win-Loss So sign up now to save your seat here: https://lnkd.in/gJ_wVhGj EVENT DETAILS: November 20th, 10:00AM - 10:45AM PST